QUOTE AND NEWS
The Economic Times  4 hrs ago  Comment 
Nasscom has partnered with 3D design technology firm Autodesk to make a new standardized courseware for product design engineers, to enhance skilling in this field.
The Hindu Business Line  Jun 30  Comment 
In an effort to bridge the employability gap and enhance skilling within the IT industry, Nasscom on Thursday partnered with 3D design technology firm, Autodesk Inc, to create a new, standardised cour...
The Economic Times  Jun 28  Comment 
The 4,000 sq. ft center can accommodate 50-75 people and is equipped with high end workstations and design software for the manufacturing, AEC industry.
Forbes  Jun 28  Comment 
The most recent short interest data has been released for the 06/15/2016 settlement date, and we here at Dividend Channel like to sift through this fresh data and order the underlying components of the Nasdaq 100 by "days to cover." There are a...
Motley Fool  Jun 21  Comment 
The 3D software king is forging ahead with its transition to new, cutting-edge markets.
newratings.com  Jun 15  Comment 
SAN RAFAEL (dpa-AFX) - Autodesk Inc. (ADSK) announced several updates to its Forge platform, including new cloud application development tools and services and three investments at Forge DevCon, the company's inaugural event for...
TechCrunch  Jun 15  Comment 
 When you think of Autodesk, you probably think of desktop software and traditional manufacturing, but the company is trying hard to change that perception, and today it announced the first three investments from its $100 million Forge Fund,...
Benzinga  May 20  Comment 
Autodesk, Inc. (NASDAQ: ADSK) reported its first quarter results on Thursday. In spite of an earnings beat, shares traded down more than 2.5 percent on Friday, driven by the below-consensus EPS and sales guidance. Analysts at Barclays remain...
Benzinga  May 20  Comment 
Autodesk, Inc. (NASDAQ: ADSK) shares are trading lower by $1.38 (2.2 percent) at $56.14 in Friday's session. Despite a Q1 EPS beat of $0.04 along with a slight revenue, the Street is focusing on its lower Q2 EPS and sales guidance. After a...




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Autodesk (NASDAQ:ADSK) sells Computer Aided Design (CAD) software, which is used by engineers and architects to mock up designs for products and buildings. While Autodesk's competitors sell advanced software with a $10,000 price tag to niche audiences, Autodesks's "AutoCAD" sells for a relatively modest $4,000, making it the de facto standard with 85% market share. The software's price means AutoCAD is the only option for smaller firms - a market the company's competitors have only recently begun to target.

Autodesk's large customer base (at 85% market share more than 8 million AutoCAD users) is itself a competitive advantage. CAD software is technical and tricky to learn, and therefore switching costs are high. As the defacto standard, most new professionals who need to use CAD software learn AutoCAD. This represents an enormous advantage for ADSK, as competitors will find it difficult to break through this standard.

The company has grown revenues by convincing customers to switch to a subcription model for AutoCAD software. In this model, customers get automatic updates and new features in exchange for a recurring fee. The model is much more profitable for Autodesk - only 22% of Autodesk's customers buy software in this way, but they account for nearly half of the revenues.

Company Overview

Since 2003, Autodesk has shown constant growth in their revenues and kept the same hold on the market. AutoCad happens to be the standard in the market, primarily because it takes time to unlearn the design software and learn a new standard. Moreover, Autodesk has traditionally focused on the mid market segment,the largest segment in the market, whereas their nearest competitors have been focusing on the higher end segment. The company has focused on converting their customers to a subscription plan as well, so that they can make more revenue per client.

Trends and Forces

Industry wide Transition from 2D to 3D

Autodesk is trying to increase the adoption of “next generation” 3D software products as compared to the 2D market. It recognizes that the 3-D segment would be a key driver for growth for the company in the future. This would definitely provide Autodesk with the opportunity to up-sell its massive 2-D installed base into higher average sales price (ASP) 3-D software and to boost growth.

Dominance of AutoCad in the market

Competitors in 2-D CAD are quite small, with none exerting significant independent threats to Autodesk’s position. AutoCad and AutoCad LT continuously drive up the sales for the company. They are touted to be the “crown jewels” of Autodesk, accounting for approximately 44% of revenue and 36% of licensing revenue last fiscal year. Until now, the products have doing well in the market. However, an increasing focus on this segment by their competitors, namely UGS who is commoditizing its 2-D software and allowing users to download it online, highlights a trend that might catch on in the future, and prove harmful to Autodesk.

Piracy and Counterfeiting problem

One of the major problems faced by many IP holding companies is the issue of their products being copied and being sold for a cheaper price in the markets, more so in the developing world(see concept: China's Piracy & Counterfeiting Problems). Since the country is unable to safeguard the Intellectual Property rights of many companies, Autodesk happens to be one of those to be hit by such infractions as imitators come up with cheaper versions of their products.

Slowing US economy

Autodesk has become increasingly subject to the risks arising from adverse changes in domestic and global economic and political conditions. As economic growth in the United States and other countries slows down, many customers may delay or reduce technology purchases. Since Autodesk controls a lions share of the market, they would be more prone to the market changes in US.

Competition

Autodesk controls over 85% of the market, primarily because of the fact their competitors have been focusing on a more premium market segment. Recently, Dassault and UGS have made forays into the mainstream or mid-market with product level CAD software selling in the $4,000-$5,000 per seat range, which is Autodesk’s core market.

A comparison of the sales of CAD units for the main competitors portrays Autodesk's position in the market. Competitors in 2-D CAD are quite small, with none exerting significant independent threats to Autodesk’s position.

However, one of the main development in this market has been, UGS (Siemens) has indicated that there have been over 33,000 downloads of the Solid Edge 2- D drafting tool in the four months since its introduction. While the number of downloads does not pose any major threat, UGS’s decision reflects a belief by some that basic 2-D tools will become commoditized and could be given away for free in an effort to help drive 3-D adoption.

Notes

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