newratings.com  Sep 29  Comment 
SAN RAFAEL (dpa-AFX) - Autodesk Inc. (ADSK) reiterated its business outlook for the third quarter and fiscal year 2016. For the third-quarter, the company expects: revenue in the range of $580 million to $600 million; GAAP loss per share of $0.23...
TechCrunch  Sep 18  Comment 
 A few months ago, I took a ride down the 101 in an Audi that had been modified to self-drive down Bay Area highways. The tech was developed by a company called Cruise, which was started by Socialcam founder Kyle Vogt; he did undergraduate...
Market Intelligence Center  Sep 17  Comment 
After closing Wednesday at $46.90, Autodesk Inc (ADSK) presents an attractive opportunity to get a 6.38% return in just 120 days, which is an annualized return of 19.41% (for comparison purposes only). To enter this trade, sell one Jan. '16 $45.00...
Market Intelligence Center  Sep 11  Comment 
Autodesk Inc (ADSK) traded between $45.82 and $46.72 before closing at $46.23 Thursday and presents some attractive trading opportunities today according to MarketIntelligenceCenter.com's patented algorithms. The computer program that picks trades...
TechCrunch  Sep 7  Comment 
 If job openings are any indication, it looks like tech companies aren’t just blowing smoke when they talk about wanting to improve diversity. Airbnb, Asana, Autodesk and Dropbox, for example, are currently seeking to hire heads of...
TheStreet.com  Aug 28  Comment 
NEW YORK (TheStreet) -- It seems like even Wall Street was ready for a quiet weekend. After a volatile week of trading that saw huge swings in domestic and overseas financial markets, major U.S. stock indexes closed Friday largely unchanged....
Motley Fool  Aug 28  Comment 
The specialty software provider again cuts its guidance as it adjusts its business model.
TheStreet.com  Aug 28  Comment 
NEW YORK (TheStreet) -- Autodesk Inc.'s price target was lowered to $65 from $70 at Canaccord Genuity on Friday morning. The firm's rating remains unchanged at a "buy." "We strongly contest that Autodesk is making important steps that will...
Benzinga  Aug 28  Comment 
Autodesk, Inc. (NASDAQ: ADSK) fell 5.68 percent to $47.16 in pre-market trading. Autodesk, reported better-than-expected earnings for the second quarter, but the company issued a weak forecast. Transocean LTD (NYSE: RIG) shares fell 3.02...


Autodesk (NASDAQ:ADSK) sells Computer Aided Design (CAD) software, which is used by engineers and architects to mock up designs for products and buildings. While Autodesk's competitors sell advanced software with a $10,000 price tag to niche audiences, Autodesks's "AutoCAD" sells for a relatively modest $4,000, making it the de facto standard with 85% market share. The software's price means AutoCAD is the only option for smaller firms - a market the company's competitors have only recently begun to target.

Autodesk's large customer base (at 85% market share more than 8 million AutoCAD users) is itself a competitive advantage. CAD software is technical and tricky to learn, and therefore switching costs are high. As the defacto standard, most new professionals who need to use CAD software learn AutoCAD. This represents an enormous advantage for ADSK, as competitors will find it difficult to break through this standard.

The company has grown revenues by convincing customers to switch to a subcription model for AutoCAD software. In this model, customers get automatic updates and new features in exchange for a recurring fee. The model is much more profitable for Autodesk - only 22% of Autodesk's customers buy software in this way, but they account for nearly half of the revenues.

Company Overview

Since 2003, Autodesk has shown constant growth in their revenues and kept the same hold on the market. AutoCad happens to be the standard in the market, primarily because it takes time to unlearn the design software and learn a new standard. Moreover, Autodesk has traditionally focused on the mid market segment,the largest segment in the market, whereas their nearest competitors have been focusing on the higher end segment. The company has focused on converting their customers to a subscription plan as well, so that they can make more revenue per client.

Trends and Forces

Industry wide Transition from 2D to 3D

Autodesk is trying to increase the adoption of “next generation” 3D software products as compared to the 2D market. It recognizes that the 3-D segment would be a key driver for growth for the company in the future. This would definitely provide Autodesk with the opportunity to up-sell its massive 2-D installed base into higher average sales price (ASP) 3-D software and to boost growth.

Dominance of AutoCad in the market

Competitors in 2-D CAD are quite small, with none exerting significant independent threats to Autodesk’s position. AutoCad and AutoCad LT continuously drive up the sales for the company. They are touted to be the “crown jewels” of Autodesk, accounting for approximately 44% of revenue and 36% of licensing revenue last fiscal year. Until now, the products have doing well in the market. However, an increasing focus on this segment by their competitors, namely UGS who is commoditizing its 2-D software and allowing users to download it online, highlights a trend that might catch on in the future, and prove harmful to Autodesk.

Piracy and Counterfeiting problem

One of the major problems faced by many IP holding companies is the issue of their products being copied and being sold for a cheaper price in the markets, more so in the developing world(see concept: China's Piracy & Counterfeiting Problems). Since the country is unable to safeguard the Intellectual Property rights of many companies, Autodesk happens to be one of those to be hit by such infractions as imitators come up with cheaper versions of their products.

Slowing US economy

Autodesk has become increasingly subject to the risks arising from adverse changes in domestic and global economic and political conditions. As economic growth in the United States and other countries slows down, many customers may delay or reduce technology purchases. Since Autodesk controls a lions share of the market, they would be more prone to the market changes in US.


Autodesk controls over 85% of the market, primarily because of the fact their competitors have been focusing on a more premium market segment. Recently, Dassault and UGS have made forays into the mainstream or mid-market with product level CAD software selling in the $4,000-$5,000 per seat range, which is Autodesk’s core market.

A comparison of the sales of CAD units for the main competitors portrays Autodesk's position in the market. Competitors in 2-D CAD are quite small, with none exerting significant independent threats to Autodesk’s position.

However, one of the main development in this market has been, UGS (Siemens) has indicated that there have been over 33,000 downloads of the Solid Edge 2- D drafting tool in the four months since its introduction. While the number of downloads does not pose any major threat, UGS’s decision reflects a belief by some that basic 2-D tools will become commoditized and could be given away for free in an effort to help drive 3-D adoption.


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