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Avery Dennison 10-K 2010
e10vk
Table of Contents

 
2009 10-K
 
U. S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-K
 
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended January 2, 2010
 
Commission file number 1-7685
 
 
     
Delaware
  95-1492269
(State of incorporation)
  (I.R.S. Employer Identification No.)
     
150 North Orange Grove Boulevard
Pasadena, California
 
91103
(Address of principal executive offices)
  (Zip Code)
 
Registrant’s telephone number, including area code:
(626) 304-2000
 
Securities registered pursuant to Section 12(b) of the Act:
 
     
Title of Each Class
 
Name of each exchange on which registered
 
Common stock, $1 par value   New York Stock Exchange
Preferred Share Purchase Rights   New York Stock Exchange
 
Securities registered pursuant to Section 12(g) of the Act:
Not applicable.
 
Indicate by a check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes þ     No o
 
Indicate by a check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.  Yes o     No þ
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes þ     No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes o     No o
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.   o
 
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer þ Accelerated filer o Non-accelerated filer o Smaller reporting company o
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the act).  Yes o     No þ
 
The aggregate market value of voting stock held by non-affiliates as of July 4, 2009, was $2,416,413,926.
 
Number of shares of common stock, $1 par value, outstanding as of January 30, 2010: 112,058,162.
 
The following documents are incorporated by reference into the Parts of this report below indicated:
 
     
Document
  Incorporated by reference into:
 
Portions of Annual Report to Shareholders for fiscal year ended January 2, 2010 (the “2009 Annual Report”)
  Parts I, II
Portions of Definitive Proxy Statement for Annual Meeting of Stockholders to be held April 22, 2010 (the “2010 Proxy Statement”)
  Parts III, IV
 


 

 
AVERY DENNISON CORPORATION
 
FISCAL YEAR 2009 FORM 10-K ANNUAL REPORT
 
 
                 
        Page
 
      Business     1  
      Risk Factors     5  
      Unresolved Staff Comments     11  
      Properties     12  
      Legal Proceedings     12  
      Submission of Matters to a Vote of Security Holders     14  
        List of Executive Officers     15  
 
PART II
      Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities     16  
      Selected Financial Data     16  
      Management’s Discussion and Analysis of Results of Operations and Financial Condition     16  
      Quantitative and Qualitative Disclosures About Market Risk     16  
      Financial Statements and Supplementary Data     16  
      Changes in and Disagreements with Accountants on Accounting and Financial Disclosure     16  
      Controls and Procedures     16  
      Other Information     17  
 
PART III
      Directors, Executive Officers of the Registrant and Corporate Governance     18  
      Executive Compensation     18  
      Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters     18  
      Certain Relationships and Related Transactions, and Director Independence     18  
      Principal Accounting Fees and Services     18  
 
PART IV
      Exhibits, Financial Statement Schedules     19  
            20  
 EX-12
 EX-13
 EX-21
 EX-24
 EX-31.1
 EX-31.2
 EX-32.1
 EX-32.2


Table of Contents

 
PART I
 
Item 1.   BUSINESS
 
Company Background
 
Avery Dennison Corporation (“Avery Dennison,” the “Company,” “Registrant,” “Issuer,” which may be referred to as “we” or “us”) was incorporated in 1977 in the state of Delaware as Avery International Corporation, the successor corporation to a California corporation of the same name, which was incorporated in 1946. In 1990, the Company merged one of its subsidiaries into Dennison Manufacturing Company (“Dennison”), as a result of which Dennison became a wholly-owned subsidiary of the Company, and in connection with which the Company’s name was changed to Avery Dennison Corporation. Our homepage on the internet is www.averydennison.com and you can learn more about us by visiting our Web site. Our Web site address provided in this annual report on Form 10-K is not intended to function as a hyperlink and the information on our Web site is not and should not be considered part of this report and is not incorporated by reference in this document.
 
Business Overview and Reporting Segments
 
Our businesses include the production of pressure-sensitive materials, office products and a variety of tickets, tags, labels and other converted products. Some pressure-sensitive materials are sold to label printers and converters that “convert” the materials into labels and other products through embossing, printing, stamping and die-cutting. Some are sold by us in converted form as printable media, tapes and reflective sheeting. We also manufacture and sell a variety of office products and other converted products and other items not involving pressure-sensitive components, such as binders, organizing systems, markers, fasteners, business forms, as well as tickets, tags, radio-frequency identification (“RFID”) inlays and labels, and imprinting equipment for retail and apparel manufacturers.
 
A pressure-sensitive, or self-adhesive, material is one that adheres to a surface by press-on contact. It generally consists of four elements: a face material, which may be paper, metal foil, plastic film or fabric; an adhesive, which may be permanent or removable; a release coating; and a backing material to protect the adhesive against premature contact with other surfaces, and which can also serve as the carrier for supporting and dispensing individual labels. When the products are to be used, the release coating and protective backing are removed, exposing the adhesive, and the label or other face material is pressed or rolled into place.
 
Because self-adhesive materials are easy to apply without the need for adhesive activation, the use of self-adhesive materials often provides cost savings compared with other materials that require heat- or moisture-activated adhesives. When used in package decoration applications, the visual appeal of self-adhesive materials often helps foster increased sales of the product on which the materials are applied. Self-adhesive materials provide consistent and versatile adhesion and are available in a large selection of materials in nearly any size, shape and color.
 
We are subject to certain risks referred to in “Risk Factors” (Part I, Item 1A) and “Legal Proceedings” (Part I, Item 3) below, including those normally attending international and domestic operations, such as changes in economic or political conditions, currency fluctuations, exchange control regulations and the effect of international relations and domestic affairs of foreign countries on the conduct of business, legal proceedings, and the availability and pricing of raw materials.
 
No single customer represented 10% or more of our net sales or trade receivables at year end 2009 and 2008. However, our ten largest customers at year end 2009 represented approximately 13% of trade accounts receivable and consisted of six customers of our Office and Consumer Products segment and four customers of our Pressure-sensitive Materials segment. The financial position and operations of these customers are monitored on an ongoing basis (see “Critical Accounting Policies and Estimates” of Part I, Item 7, “Management’s Discussion and Analysis of Results of Operations and Financial Condition”). United States export sales are not a significant part of our business. Backlogs are not considered material in the industries in which we compete.


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Our reporting segments are:
 
  •  Pressure-sensitive Materials
 
  •  Retail Information Services
 
  •  Office and Consumer Products
 
In addition to our reporting segments, we have other specialty converting businesses comprised of several businesses that produce specialty tapes and highly engineered labels including RFID inlays and labels, and other converted products.
 
In 2007, we completed the acquisition of Paxar Corporation (“Paxar”), a global leader in retail tag, ticketing, and branding systems. In 2008, we completed the acquisition of DM Label Group (“DM Label”), a manufacturer of labels, tags and tickets for retail and apparel applications, including woven labels. These operations are included in the Company’s Retail Information Services segment. See Retail Information Services Segment below for further information.
 
In 2009, the Pressure-sensitive Materials segment contributed approximately 56% of our total sales, while the Retail Information Services and Office and Consumer Products segments contributed approximately 22% and 14%, respectively, of our total sales.
 
In 2009, international operations constituted a significant portion of our business and represented approximately 66% of our sales. We expanded our operations, focusing particularly on Asia, Latin America and Eastern Europe. As of January 2, 2010, we operated approximately 200 manufacturing and distribution facilities and employed approximately 32,000 persons in over 60 countries, worldwide.
 
 
The Pressure-sensitive Materials segment manufactures and sells Fasson-, JAC-, and Avery Dennison-brand pressure-sensitive materials, Avery-brand graphics and graphic films, Avery Dennison-brand reflective products, and performance polymers. The business of this segment is generally not seasonal, except for certain outdoor graphics and reflective products and operations in Western Europe. Pressure-sensitive materials consist primarily of papers, plastic films, metal foils and fabrics, which are coated with Company-developed and purchased adhesives, and then laminated with specially coated backing papers and films. They are sold in roll or sheet form with either solid or patterned adhesive coatings, and are available in a wide range of face materials, sizes, thicknesses and adhesive properties. These materials are sold to label printers and converters for labeling, decorating, fastening, electronic data processing and special applications on a worldwide basis.
 
Graphic products consist of a variety of films and other products sold to the architectural, commercial sign, digital printing, and other related markets. We also sell durable cast and reflective films to the construction, automotive, and fleet transportation markets, scrim-reinforced vinyl material for banner sign applications, and reflective films for traffic and safety applications. Our graphic and reflective businesses are organized on a worldwide basis to serve the expanding commercial graphic arts market, including wide-format digital printing applications. We also manufacture and sell proprietary films that are used for outdoor, weather-resistant applications.
 
Performance polymer products include a range of solvent- and emulsion-based acrylic polymer adhesives, protective coatings and other polymer additives for internal use, as well as for sale to other companies.
 
In this segment, our larger competitors are Raflatac, a subsidiary of UPM-Kymmene; Morgan Adhesives (“MACtac”), a division of the Bemis Company; and 3M Company (for graphic and reflective products). Entry of competitors into the field of pressure-sensitive adhesives and materials may be limited by capital requirements and a need for technical knowledge. We believe that our relative size and scale of operations, our ability to serve our customers with a broad line of quality products and service programs, our distribution and brand strength, and the development and commercialization of new products are among the more significant factors in developing and maintaining our competitive position.


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The Retail Information Services segment designs, manufactures and sells a wide variety of price marking and brand identification products for retailers, apparel manufacturers, distributors and industrial customers on a worldwide basis. The business of this segment is seasonal, with higher volume generally in advance of the fall (back-to-school), spring, and holiday shipping periods.
 
Our brand identification products include woven and printed labels, graphic tags and barcode tags. Our information management products include price tickets, carton labels, RFID tags and printing applications. Services include supply chain and security management, and retail store efficiency. Our solution enabling products include barcode printers, molded plastic fastening and application devices, and security management products.
 
As discussed above, we completed the acquisitions of Paxar and DM Label in 2007 and 2008, respectively. The combination of these businesses into this segment increases our presence in the retail information and brand identification market, broadens the range of our product and service capabilities, and improves our ability to meet customer demands for product innovation. The integration of these acquisitions into our operations has resulted in significant cost synergies.
 
In this segment, some of our competitors are SML Group, Checkpoint Systems, Inc. and Shore to Shore, Inc. We believe that our ability to serve our customers with product innovation, a comprehensive brand identification and information management product line, our global distribution network, service, quality, and geographic reach are the key advantages in developing and maintaining our competitive position.
 
 
The Office and Consumer Products segment manufactures and sells a wide range of Avery-brand printable media and other products. The business of this segment is seasonal, with higher volume related to the back-to-school season.
 
This segment’s products are generally sold through office products superstores, mass market distributors, wholesalers and dealers. We manufacture and sell a wide range of Avery-brand products for office, school and home uses: printable media, such as copier, ink-jet and laser printer labels, related computer software, ink-jet and laser printer card and index products; and organization, filing and presentation products, such as binders, dividers and sheet protectors. We also offer a wide range of other stationery products, including writing instruments, markers, adhesives and specialty products under brand names such as Avery, Marks-A-Lot and HI-LITER. The extent of product offerings varies by geographic market.
 
In this segment, our larger competitors are Acco Brands Corporation, Esselte Corporation and manufacturers of private brands. We believe that our brand strength, a large installed base of software that facilitates the use of many of our products, our ability to serve our customers with a broad line of quality products, and the development and commercialization of new products are among the more significant factors in developing and maintaining our competitive position.
 
 
Other specialty converting businesses include our specialty tape, industrial, performance films and automotive products, business media, RFID and security printing businesses. These businesses manufacture and sell specialty tapes, highly engineered films, RFID inlays, pressure-sensitive postage stamps and other converted products. These businesses are generally not seasonal, except for certain automotive products due to plant shutdowns by automotive manufacturers.
 
The specialty tape business manufactures and sells single- and double-coated tapes and adhesive transfer tapes for use in non-mechanical fastening, bonding and sealing systems in various industries, which are sold to industrial and medical original equipment manufacturers, converters, and disposable diaper producers worldwide. These products are sold in roll form and are available in a wide range of face materials, sizes, thicknesses and adhesive properties.


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Our industrial and automotive products businesses primarily consist of custom pressure-sensitive and heat-seal labels for the automotive and durable goods industries. These products are sold primarily to original equipment manufacturers.
 
Our performance films business produces a variety of decorative and functional films, primarily for the automotive industry, that are designed for injection mold applications.
 
Our business media business designs and markets customized products for printing and information workflow applications.
 
Our RFID business manufactures RFID inlays and labels and makes use of our existing distribution by marketing to our label converting customers.
 
Our security printing business manufactures and sells self-adhesive battery labels to a battery manufacturer, and self-adhesive stamps to the U.S. Postal Service.
 
In addition, we sell specialty print-receptive films to the industrial label market, metallic dispersion products to the packaging industry, and proprietary wood grain and other patterns of film laminates for housing exteriors, and interior and exterior automotive applications.
 
We compete with a number of diverse businesses. Our largest competitor for this group of businesses is 3M Company in the specialty tape business. Entry of competitors into these specialty converting businesses may be limited by capital and technical requirements. We believe that our ability to serve our customers with quality, cost effective products and the development and commercialization of new products are among the more significant factors in developing and maintaining our competitive position.
 
Financial Information about Segments
 
Certain financial information on our reporting segments and other specialty converting businesses for the three years ended January 2, 2010, which appear in Note 12, “Segment Information,” in the Notes to Consolidated Financial Statements of our 2009 Annual Report to Shareholders, are incorporated herein by reference.
 
Foreign Operations
 
Certain financial information about our geographic areas for the three years ended January 2, 2010, which appear in Note 12, “Segment Information,” in the Notes to Consolidated Financial Statements of our 2009 Annual Report to Shareholders, are incorporated herein by reference.
 
 
Many of our current products are the result of our research and development efforts. Our expenses for research, design and testing of new products and applications by our operating units and the Avery Research Center (the “Research Center”) located in Pasadena, California were $90.7 million in 2009, $94 million in 2008, and $95.5 million in 2007. A significant number of our research and development activities are conducted at the Research Center, which supports each of our operating segments.
 
Our operating units’ research efforts are directed primarily toward developing new products and operating techniques and improving product performance, often in close association with customers. The Research Center supports our operating units’ patent and product development work, and focuses on improving adhesives, materials and coating processes, as well as related product applications and ventures. These efforts often focus on projects relating to printing and coating technologies, as well as adhesive, release and ink chemistries.
 
Patents, Trademarks and Licenses
 
The loss of individual patents or licenses would not be material to us taken as a whole, nor to our operating segments individually. Our principal trademarks are Avery, Fasson, Avery Dennison and the Company’s symbol. These trademarks are significant in the markets in which our products compete.


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We use various raw materials, primarily paper, plastic films and resins, as well as specialty chemicals purchased from various commercial and industrial sources, which are subject to price fluctuations. Although shortages could occur from time to time, these raw materials are generally available.
 
We produce a majority of our self-adhesive materials using water-based emulsion and hot-melt adhesive technologies. Emissions from these operations contain small amounts of volatile organic compounds, which can be regulated by agencies of federal, state, local and foreign governments. We continue to evaluate the use of alternative materials and technologies to minimize these emissions.
 
A portion of our manufacturing process for self-adhesive materials utilizes certain organic solvents which, unless controlled, would be emitted into the atmosphere. Emissions of these substances are regulated by agencies of federal, state, local and foreign governments. In connection with the maintenance and acquisition of certain manufacturing equipment, we invest in solvent capture and control units to assist in regulating these emissions.
 
We have developed adhesives and adhesive processing systems that minimize the use of solvents. Emulsion adhesives, hot-melt adhesives or solventless silicone systems have been installed in our facilities in Peachtree City, Georgia; Fort Wayne and Greenfield, Indiana; Painesville, Ohio; and Quakertown, Pennsylvania; as well as in other plants in the United States, Argentina, Australia, Belgium, Brazil, China, Colombia, France, Germany, India, Korea, Luxembourg, Malaysia, Mexico, the Netherlands, South Africa, Thailand and the United Kingdom.
 
Based on current information, we do not believe that the cost of complying with applicable laws regulating the discharge of materials into the environment, or otherwise relating to the protection of the environment, will have a material effect upon our capital expenditures, consolidated financial position or results of operations.
 
For information regarding our potential responsibility for cleanup costs at certain hazardous waste sites, see “Legal Proceedings” (Part I, Item 3) and “Management’s Discussion and Analysis of Results of Operations and Financial Condition” (Part II, Item 7).
 
Available Information
 
Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and amendments to those reports filed with, or furnished to, the Securities and Exchange Commission (“SEC”) pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 are available free of charge by way of a third-party hyperlink service through our Web site, www.averydennison.com (in the “Investors” section), as soon as reasonably practical after electronic filing with or furnishing of such material to the SEC. We make available at the Web site our (i) Corporate Governance Guidelines, (ii) Code of Ethics and Business Conduct, which applies to our directors and employees, (iii) Code of Ethics for the Chief Executive Officer and Senior Financial Officers, (iv) the charters of the Audit, Compensation and Executive Personnel, and Nominating and Governance Committees of our Board of Directors, and (v) Audit Committee Complaint Handling Procedures. These materials are also available free of charge in print to stockholders who request them by writing to: Secretary, Avery Dennison Corporation, 150 North Orange Grove Boulevard, Pasadena, California 91103.
 
Item 1A.   RISK FACTORS
 
Our ability to attain our goals and objectives is materially dependent on numerous factors and risks, including but not limited to, the following:
 
Adverse conditions in the global economy have negatively impacted our customers, suppliers and our business.
 
The United States, Europe and Asia have experienced significant declines in economic activity, including, among other things, reduced consumer spending, inflation, declines in asset valuations, diminished liquidity and credit availability, significant volatility in securities prices, rating downgrades, and fluctuations in foreign currency exchange rates. These economic developments have adversely affected our customers, suppliers and businesses similar to ours and have resulted in a variety of negative effects, such as reduction in revenues, increased costs, lower gross margin percentages, increased allowances for doubtful accounts and/or write-offs of accounts


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receivable, required recognition of impairments of capitalized assets, including goodwill and other intangibles, and such developments could have other material adverse effects on our business, results of operations, financial condition and cash flows. We are not able to predict the duration and severity of adverse economic conditions in the U.S. and other countries, and there can be no assurance that there will not be further declines in economic activity.
 
 
We have operations in over 60 countries and our domestic and international operations are strongly influenced by matters beyond our control, including changes in political, social, economic and labor conditions, tax laws (including U.S. taxes on foreign subsidiaries), and international trade regulations (including tariffs), as well as the impact of these changes on the underlying demand for our products.
 
 
We are at risk that our competitors will expand in our key markets and implement new technologies making them more competitive. Competitors also may be able to offer additional products, services, lower prices, or other incentives that we cannot or will not offer or that will make our products less profitable. There can be no assurance that we will be able to compete successfully against current and future competitors.
 
We also are at risk with regard to changes in customer order patterns, such as changes in the levels of inventory maintained by customers and the timing of customer purchases, which may be affected by announced price changes, changes in the Company’s incentive programs, or changes in the customer’s ability to achieve incentive goals. Changes in customers’ preferences for our products can also affect the demand for our products. Our business could be negatively impacted by a decline in demand for our products.
 
 
Inflationary and other increases in the costs of raw materials, labor and energy have occurred in the past and are expected to recur, and our performance depends in part on our ability to pass on these cost increases to customers through our selling prices for products and to effect improvements in productivity. Also, it is important for us to obtain timely delivery of materials, equipment, and other resources from suppliers, and to make timely delivery to customers. A disruption to our supply chain could adversely affect our sales and profitability.
 
 
Approximately 66% of our sales are from international operations. Fluctuations in currencies can cause transaction, translation and other losses to us, which can negatively impact our sales and profitability. Margins on sales of our products in foreign countries could be materially and adversely affected by foreign currency exchange rate fluctuations.
 
We monitor our foreign currency exposures and may, from time to time, use hedging instruments to mitigate exposure to changes in foreign currencies. Hedging activities may only offset a portion of the adverse financial effects of unfavorable movements in foreign exchange rates over the limited time the hedges are in place.
 
 
We intend to continue efforts to reduce costs in many of our operations through facility closures, headcount reductions, organizational restructuring, process standardization, and manufacturing relocation, by using a variety of tools, such as Lean Sigma and Kaizen events, to increase productivity. However, the success of these efforts is not assured and lower levels of productivity could reduce profitability. In addition, cost reduction actions could expose us to additional production risk and loss of sales.


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To grow our product lines and expand into new markets, we have made acquisitions and may do so in the future. For example, we acquired DM Label and Paxar in 2008 and 2007, respectively. Various risks, uncertainties, and costs are associated with the acquisitions. Effective integration of systems, controls, objectives, personnel, product lines, markets, customers, suppliers, and production facilities and cost savings can be difficult to achieve, and the results of integration actions are uncertain, particularly given our geographically dispersed organization. In addition, we may not be able to retain key personnel of an acquired company and we may not be able to successfully execute integration strategies or achieve projected performance targets for the business segment into which an acquired company is integrated. Both prior to and after the closing of a transaction, our business and those of the acquired company or companies may suffer due to uncertainty or diversion of management attention.
 
There can be no assurance that any acquisitions will be successful and contribute to our profitability and we may not be able to identify new acquisition opportunities in the future.
 
Declines or slower growth in key markets could adversely affect our profitability.
 
Our business could be negatively impacted by declines or slower growth in key end-use markets. Our overall performance will be influenced by these markets.
 
Our customer base is diversified, but in certain portions of our business, industry concentration has increased the importance, and decreased the number of, significant customers.
 
Sales of our office and consumer products in the United States are concentrated in a few major customers, principally office product superstores, mass market distributors and wholesalers. The business risk associated with this concentration, including increased credit risks for these and other customers, and the possibility of related bad debt write-offs, could negatively affect our margins and profits.
 
Possible increased difficulty in the collection of receivables as a result of economic conditions or other market factors could have a material effect on our results from operations and anticipated cash from operating activities.
 
Although we have processes to administer credit granted to customers and believe our allowance for doubtful accounts is adequate, we have experienced, and in the future may experience, losses as a result of our inability to collect our accounts receivable. The financial difficulties of a customer could result in reduced business with that customer. We may also assume higher credit risk relating to receivables of a customer experiencing financial difficulty. If these developments occur, our inability to shift sales to other customers or to collect on our trade accounts receivable from major customers could substantially reduce our income and have a material adverse effect on our results of operations and cash flows from operating activities.
 
 
The timely introduction of new products and improvements in current products helps determine our success. Research and development for each of our operating segments is complex and uncertain and requires innovation and anticipation of market trends. We could focus on products that ultimately are not accepted by customers or we could suffer delays in production or launch of new products that could compromise our competitive position in such product markets.
 
For us to remain competitive, it is important to recruit and retain highly-skilled employees. We also utilize various outsourcing arrangements for certain services.
 
There is significant competition to recruit and retain skilled employees. Due to expansion in certain markets and the ongoing productivity efforts and recent employee reductions, it may be difficult for us to recruit and retain sufficient numbers of highly-skilled employees.


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We have outsourced certain services to multiple third-party service providers, and may outsource other services in the future to achieve cost savings and efficiencies. Service provider delays, resource availability, business issues or errors may lead to disruption in our businesses and/or increased costs. If we do not effectively develop, implement and manage outsourcing strategies, if third-party providers do not perform effectively and in a timely manner, or if we experience problems with a transition, we may not be able to achieve our expected cost savings, and may have to experience delays or incur additional costs to correct errors made by such service providers.
 
 
We rely on the efficient and uninterrupted operation of a large and complex information technology infrastructure to link our worldwide divisions. Like other information technology systems, ours is susceptible to a number of factors including, but not limited to, damage or interruptions resulting from a variety of causes such as obsolescence, natural disasters, power failures, human error, viruses and data security breaches. We upgrade and install new systems, which, if installed or programmed incorrectly or on a delayed timeframe, could cause delays or cancellations of customer orders, impede the manufacture or shipment of products, or disrupt the processing of transactions. We have implemented certain measures to reduce our risk related to system and network disruptions, but if a disruption occurs, we could incur significant losses and remediation costs.
 
Additionally, we rely on services provided by third-party vendors for a significant portion of our information technology support, development and implementation, which may make our operations vulnerable to such third parties’ failure to perform adequately.
 
 
Projected requirements of our infrastructure investments may differ from actual levels if our volume growth is not as we anticipate. Our infrastructure investments generally are long-term in nature, and it is possible that these investments may not generate our expected return due to changes in the marketplace, failures to complete implementation, or other factors. Significant changes from our expected need for and/or returns on infrastructure investments could adversely affect our financial results.
 
 
There are occasions when we manufacture products with quality issues resulting from defective materials, manufacturing, packaging or design. Many of these issues are discovered before shipping, thus causing delays in shipping, delays in the manufacturing process, and occasionally cancelled orders. When issues are discovered after shipment, it can result in additional shipping costs, discounts, refunds, and loss of future sales. Both pre-shipping and post-shipping quality issues can result in adverse financial consequences and a negative impact on our reputation.
 
 
Our products are not sold only by us, but by third-party distributors and retailers as well. Some of our distributors also market products that compete with our products. Changes in the financial or business conditions or the purchasing decisions of these third parties or their customers could affect our sales and profitability.
 
 
We manufacture most of our products, but we also use third-party manufacturers, for example, for specialty jobs or capacity overflow. Outsourced manufacturers reduce our ability to prevent product quality issues, late deliveries, customer dissatisfaction and compliance with customer requirements for labor standards. Because of possible quality issues and customer dissatisfaction, outsourced manufacturers could have an adverse effect on our business or financial results.


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As changes in our business environment occur, we may need to adjust our business strategies to meet these changes or we may find it otherwise necessary to restructure our operations or particular businesses. When these changes occur, we may incur costs to change our business strategy and may need to write down the value of selected assets. We also may need to invest in new businesses that have short-term returns that are negative or low and whose ultimate business prospects are uncertain. In any of these events, our costs may increase, our assets may be impaired, or our returns on new investments may be lower than prior to the change in strategy.
 
 
As a result of the acquisitions in 2008 and 2007, our debt levels had significantly increased. Although we have reduced debt since the time of these acquisitions and we anticipate further debt reduction over the medium term from the generation of cash flow in our underlying businesses, circumstances both within and beyond our control could cause debt levels to remain elevated for a longer timeframe than anticipated. These higher debt levels could negatively impact our ability to meet other business needs or opportunities and could result in higher financing costs.
 
 
Credit ratings are a significant factor in our ability to raise short-term and long-term financing. The credit ratings assigned to us also impact the interest rates on our commercial paper and other borrowings. If our credit ratings are downgraded, our financial flexibility could decrease and the cost to borrow would increase.
 
The level of returns on pension and postretirement plan assets and the actuarial assumptions used for valuation purposes could affect our earnings and cash flows in future periods. Changes in accounting standards and government regulations could also affect our pension and postretirement plan expense and funding requirements.
 
Assumptions used in determining projected benefit obligations and the fair value of plan assets for our pension plan and other postretirement benefit plans are evaluated by us in consultation with outside actuaries. In the event that we determine that changes are warranted in the assumptions used, such as the discount rate, expected long term rate of return, or health care costs, our future pension and projected postretirement benefit expenses and funding requirements could increase or decrease. Because of changing market conditions or changes in the participant population, the actuarial assumptions that we use may differ from actual results, which could have a significant impact on our pension and postretirement liability and related costs. Funding obligations are determined based on the value of assets and liabilities on a specific date as required under relevant government regulations for each plan. Future pension funding requirements, and the timing of funding payments, could be affected by legislation enacted by the relevant governmental authorities.
 
 
Changes in our stock price may affect our access to or cost of financing from capital markets and may affect our stock-based compensation arrangements, among other things. Our stock price, which has at times experienced substantial volatility, is influenced by changes in the overall stock market and demand for equity securities in general. Other factors, including current performance and market expectations for our future performance, the level of perceived growth of our industries, and other company-specific events, can also impact our share price. There can be no assurance that our stock price will be less volatile in the future.
 
 
Goodwill is initially recorded at fair value and is not amortized, but is reviewed for impairment at least annually (or more frequently, if impairment indicators are present). In assessing the carrying value of goodwill, we


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make estimates and assumptions about sales, operating margins, growth rates, and discount rates based on our business plans, economic projections, anticipated future cash flows and marketplace data. There are inherent uncertainties related to these factors and management’s judgment in applying these factors. Goodwill valuations have been calculated using an income approach based on the present value of future cash flows of each reporting unit. We could be required to evaluate the carrying value of goodwill prior to the annual assessment if we experience disruptions to the business, unexpected significant declines in operating results, divestiture of a significant component of our business or sustained market capitalization declines. These types of events and the resulting analyses could result in goodwill impairment charges in the future. Impairment charges could substantially affect our financial results in the periods of such charges.
 
 
Our financial results could be materially adversely impacted by an unfavorable outcome to pending or future litigation and investigations, including but not limited to, proceedings or lawsuits related to class actions seeking treble damages for alleged unlawful competitive practices, the impact of potential violations of the U.S. Foreign Corrupt Practices Act (“FCPA”), and other legal, compliance and regulatory matters, including, but not limited to, product, customs and trade compliance matters. See “Legal Proceedings” (Part  I, Item 3). There can be no assurance that any investigation or litigation outcome will be favorable.
 
 
Because our products involve complex technology and chemistry, we are involved, from time to time, in litigation involving patents and other intellectual property. Parties have filed, and in the future may file, claims against us alleging that we have infringed their intellectual property rights. If we are held liable for infringement, we could be required to pay damages, obtain licenses or cease making or selling certain products. There can be no assurance that licenses will be available on commercially reasonable terms or will be available at all. The defense of these claims, whether or not meritorious, and the development of new technology could cause us to incur significant costs and could divert the attention of management.
 
We also could have our intellectual property infringed. We attempt to protect and restrict access to our intellectual property and proprietary information, by relying on the patent, trademark, copyright and trade secret laws of the U.S. and other countries, as well as on nondisclosure agreements. However, it may be possible for a third party to obtain our information without our authorization, to independently develop similar technologies, or to breach a non-disclosure agreement entered into with us. In addition, many of the countries in which we operate do not have intellectual property laws that protect proprietary rights as fully as in the U.S. The use of our intellectual property by someone else without our authorization could reduce or eliminate certain competitive advantages we have, cause us to lose sales or otherwise harm our business. Further, the costs associated with protecting our intellectual property rights could adversely impact our profitability.
 
We have obtained and applied for some U.S. and foreign trademark registrations and patents, and will continue to evaluate whether to register additional trademarks and seek patents as appropriate. We cannot guarantee that any of the pending applications will be approved by the applicable government authorities. Further, we cannot assure that the validity of our patents or our trademarks will not be challenged. In addition, third parties may be able to develop competing products using technology that avoids our patents.
 
 
Due to the nature of our business, we are subject to environmental, health, and safety laws and regulations, including those related to the disposal of hazardous waste from our manufacturing processes. Compliance with existing and future environmental, health and safety laws could subject us to future costs or liabilities; impact our production capabilities; constrict our ability to sell, expand or acquire facilities; and generally impact our financial performance. We have accrued liabilities for environmental clean-up sites, including sites for which governmental


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agencies have designated us as a potentially responsible party, where it is probable that a loss will be incurred and the cost or amount of loss can be reasonably estimated. However, because of the uncertainties associated with environmental assessment and remediation activities, future expense to remediate currently identified sites and other sites, which could be identified in the future for cleanup, could be higher than the liability currently accrued.
 
 
We have various types of insurance including property, workers compensation and general liability. Insurance costs can be unpredictable and may adversely impact our financial results. We retain some portion of our insurable risks, and therefore, unforeseen or catastrophic losses in excess of insured limits could have a material adverse effect on our financial results.
 
Proposed changes in U.S. tax legislation could materially impact our results.
 
Currently, the majority of our revenue is generated from customers located outside of the U.S., and a substantial portion of our assets and our employees, are located outside of the U.S. We have not accrued income taxes and foreign withholding taxes on undistributed earnings for most non-U.S. subsidiaries, because such earnings are intended to be indefinitely reinvested in the operations of those subsidiaries. Certain proposals could substantially increase our tax expense, which would substantially reduce our income and have a material adverse effect on our results of operations and cash flows from operating activities.
 
 
Our future effective tax rates could be affected by changes in the mix of earnings in countries with differing statutory tax rates, expirations of tax holidays, changes in the valuation of deferred tax assets and liabilities, or changes in tax laws and regulations or their interpretation. We are subject to the regular examination of our income tax returns by various tax authorities. We regularly assess the likelihood of adverse outcomes resulting from these examinations to determine the adequacy of our provision for taxes. There can be no assurance that the outcomes from these examinations will not have a material adverse effect on our financial condition and operating results.
 
 
Our estimate of the potential outcome of uncertain tax issues is subject to our assessment of relevant risks, facts, and circumstances existing at that time. We use these assessments to determine the adequacy of our provision for income taxes and other tax-related accounts. Our future results may include favorable or unfavorable adjustments to our estimated tax liabilities in the period the assessments are made or resolved, which may impact our effective tax rate and/or our financial results.
 
 
If we are unable to generate sufficient future taxable income in certain jurisdictions, or if there is a significant change in the time period within which the underlying temporary differences become taxable or deductible, we could be required to increase our valuation allowances against our deferred tax assets. This would result in an increase in our effective tax rate, and would have an adverse effect on our future operating results. In addition, changes in statutory tax rates may change our deferred tax assets or liability balances, with either favorable or unfavorable impact on our effective tax rate. Our deferred tax assets may also be impacted by new legislation or regulation.
 
The risks described above are not exclusive. If any of the above risks actually occur, our business, results of operations, cash flows or financial condition could suffer, which might cause the value of our securities to decline.
 
Item 1B.   UNRESOLVED STAFF COMMENTS
 
None.


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Item 2.   PROPERTIES
 
As of January 2, 2010, we operated approximately forty principal manufacturing facilities in excess of 100,000 square feet. The locations of such principal facilities and the operating segments for which they presently are used are as follows:
 
 
     
Domestic
  Peachtree City, Georgia; Fort Wayne, Greenfield and Lowell, Indiana; Fairport Harbor, Mentor and Painesville, Ohio; and Quakertown, Pennsylvania
     
Foreign
  Vinhedo, Brazil; Kunshan, China; Champ-sur-Drac, France; Gotha and Schwelm, Germany; Rodange, Luxembourg; Alphen and Hazerswoude, the Netherlands; and Cramlington, United Kingdom
 
 
     
Domestic
  Greensboro and Lenoir, North Carolina; Miamisburg, Ohio
     
Foreign
  Kunshan, Nansha, Panyu, and Suzhou, China; Loehne and Sprockhovel, Germany; and Ancarano, Italy
 
 
     
Domestic
  Chicopee, Massachusetts; and Meridian, Mississippi
     
Foreign
  Oberlaindern, Germany; and Juarez and Tijuana, Mexico
 
 
     
Domestic
  Schererville, Indiana; Painesville, Ohio; and Clinton, South Carolina
     
Foreign
  Turnhout, Belgium; and Kunshan, China
 
In addition to our principal manufacturing facilities described above, our other principal facilities include our corporate headquarters facility and research center in Pasadena, California, and our divisional offices located in Brea, California; Framingham, Massachusetts; Mentor, Ohio; Hong Kong and Kunshan, China; Leiden, the Netherlands; and Zug, Switzerland.
 
We own all of our principal properties identified above, except for certain facilities in Brea, California; Hong Kong and Panyu, China; Loehne, Oberlaindern, and Sprockhovel, Germany; Juarez, Mexico; Greensboro, North Carolina; Mentor, Ohio; and Zug, Switzerland, which are leased.
 
All buildings owned or leased are considered suitable and generally adequate for our present needs. We generally expand production capacity and provide facilities as needed to meet increased demand. Owned buildings and plant equipment are insured against major losses from fire and other usual business risks, subject to deductibles. We are not aware of any material defects in title to, or significant encumbrances on, our properties except for certain mortgage liens.
 
Item 3.   LEGAL PROCEEDINGS
 
As of January 2, 2010, the Company has been designated by the U.S. Environmental Protection Agency (“EPA”) and/or other responsible state agencies as a potentially responsible party (“PRP”) at fourteen waste disposal or waste recycling sites, which are the subject of separate investigations or proceedings concerning alleged soil and/or groundwater contamination and for which no settlement of the Company’s liability has been agreed. The Company is participating with other PRPs at such sites, and anticipates that its share of cleanup costs will be determined pursuant to remedial agreements entered into in the normal course of negotiations with the EPA or other governmental authorities.
 
The Company has accrued liabilities for these and certain other sites, including sites in which governmental agencies have designated the Company as a PRP, where it is probable that a loss will be incurred and the cost or


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amount of loss can be reasonably estimated. However, because of the uncertainties associated with environmental assessment and remediation activities, future expense to remediate the currently identified sites and any sites that could be identified in the future for cleanup could be higher than the liability currently accrued.
 
As of January 2, 2010, the Company’s estimated accrued liability associated with compliance and remediation costs was approximately $60 million. See also Note 8, “Contingencies,” in the Notes to Consolidated Financial Statements of the Company’s 2009 Annual Report to Shareholders, which is incorporated herein by reference.
 
On April 24, 2003, Sentry Business Products, Inc. filed a purported class action on behalf of direct purchasers of label stock in the United States District Court for the Northern District of Illinois against the Company, UPM-Kymmene Corporation (“UPM”), Bemis Company Inc. (“Bemis”), and certain of their subsidiaries seeking treble damages and other relief for alleged unlawful competitive practices, with allegations including that the defendants attempted to limit competition among themselves through anticompetitive understandings. Ten similar complaints were filed in various federal district courts. In November 2003, the cases were transferred to the United States District Court for the Middle District of Pennsylvania and consolidated for pretrial purposes. Plaintiffs filed a consolidated complaint on February 16, 2004, which the Company answered on March 31, 2004. On April 14, 2004, the court separated the proceedings as to class certification and merits discovery, and limited the initial phase of discovery to the issue of the appropriateness of class certification. On January 4, 2006, plaintiffs filed an amended complaint. On January 20, 2006, the Company filed an answer to the amended complaint. On August 14, 2006, the plaintiffs moved to certify a proposed class. The court substantively granted class certification on November 19, 2007. On July 22, 2008, the court held a hearing to set a schedule for merits discovery. On May 12, 2009, the Company entered into a settlement agreement with plaintiffs. Without admitting liability, the Company agreed to pay plaintiffs $36.5 million, plus up to $.5 million related to notice and administration expenses, in two equal installments of $18.5 million, which were paid on May 27, 2009 and July 15, 2009. On June 10, 2009, the district court entered an order preliminarily approving the settlement, and on September 17, 2009, the district court issued an order of final approval and judgment, dismissing all claims against the Company with prejudice. The Company recorded an accrual of $37 million for this settlement in the first quarter of 2009.
 
On May 21, 2003, The Harman Press filed in the Superior Court for the County of Los Angeles, California, a purported class action on behalf of indirect purchasers of label stock against the Company, UPM and UPM’s subsidiary Raflatac (“Raflatac”), seeking treble damages and other relief for alleged unlawful competitive practices, with allegations including that the defendants attempted to limit competition among themselves through anticompetitive understandings. Three similar complaints were filed in various California courts. In November 2003, on petition from the parties, the California Judicial Council ordered the cases be coordinated for pretrial purposes. The cases were assigned to a coordination trial judge in the Superior Court for the City and County of San Francisco on March 30, 2004. On September 30, 2004, the Harman Press amended its complaint to add Bemis’ subsidiary Morgan Adhesives Company (“MACtac”) as a defendant. On January 21, 2005, American International Distribution Corporation filed a purported class action on behalf of indirect purchasers in the Superior Court for Chittenden County, Vermont. Similar actions were filed by Richard Wrobel, on February 16, 2005, in the District Court of Johnson County, Kansas; and by Chad and Terry Muzzey, on February 16, 2005, in the District Court of Scotts Bluff County, Nebraska. On February 17, 2005, Judy Benson filed a purported multi-state class action on behalf of indirect purchasers in the Circuit Court for Cocke County, Tennessee. Without admitting liability, the Company has agreed to pay plaintiffs $2 million to resolve all claims related to the purported state class actions in the states of Kansas, Nebraska, Tennessee and Vermont, which was paid on December 28, 2009. These settlements remain subject to court approval, and a hearing in their regard is set for March 10, 2010. The Company recorded $2 million in the third quarter of 2009 in respect of the settlement of these claims. The Company intends to defend the purported California class action vigorously.
 
The Board of Directors created an ad hoc committee comprised of certain independent directors to oversee the foregoing matters.
 
The Company is unable to predict the effect of these matters at this time, although the effect could be adverse and material.
 
In 2005, the Company contacted relevant authorities in the U.S. and reported on the results of an internal investigation of potential violations of the U.S. Foreign Corrupt Practices Act. The transactions at issue were carried


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out by a small number of employees of the Company’s reflective business in China, and involved, among other things, impermissible payments or attempted impermissible payments. The payments or attempted payments and the contracts associated with them appear to have been minor in amount and of limited duration. Sales of the Company’s reflective business in China in 2005 were approximately $7 million. In addition, on or about October 10, 2008, the Company notified relevant authorities that it had discovered questionable payments to certain foreign customs and other regulatory officials by some employees of its acquired companies. These payments were not made for the purpose of obtaining business from any governmental entity. Corrective and disciplinary actions have been taken with respect to both internal investigations and the Company has taken remedial measures to comply with the provisions of the U.S. Foreign Corrupt Practices Act. On July 28, 2009, the Company entered into a settlement agreement with the SEC regarding the foregoing actions. Without admitting or denying liability, the Company agreed to disgorge approximately $.3 million and pay a $.2 million civil penalty. On August 10, 2009, the Company was advised by the U.S. Department of Justice that it has declined to take action against the Company in connection with the China reflective matters, which were voluntarily disclosed by the Company.
 
The Company and its subsidiaries are involved in various other lawsuits, claims, inquiries, and other regulatory and compliance matters, most of which are routine to the nature of the Company’s business. Based upon current information, management believes that the impact of the resolution of these other matters is not material to the Company’s financial position, or is not estimable.
 
Item 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
No matters were submitted to a vote of security holders during the fourth quarter of the fiscal year covered by this report.


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          Served as
   
          Executive Officer
  Former Positions and Offices
Name   Age     since   with Avery Dennison
 
Dean A. Scarborough(2)
President and Chief Executive Officer (also Director of Avery Dennison)
    54     August 1997   2000-2005   President and Chief Operating Officer
Daniel R. O’Bryant
Executive Vice President, Finance and Chief Financial Officer
    52     January 2001   2001-2005   Senior Vice President, Finance and Chief Financial Officer
Diane B. Dixon
Senior Vice President, Corporate Communications and Advertising
    58     December 1985   1997-2000   Vice President, Worldwide Communications and Advertising
Anne Hill
Senior Vice President and Chief Human Resources Officer
    50     May 2007   2004-2006   Vice President, Global Human Resources, Chiron Corporation(3)
Robert M. Malchione
Senior Vice President, Corporate Strategy and Technology
    52     August 2000   2000-2001   Senior Vice President, Corporate Strategy
Susan C. Miller
Senior Vice President, General Counsel and Secretary
    50     March 2008   2008

2007
1998-2006
  Senior Vice President and General Counsel
Vice President and General Counsel
Assistant General Counsel
Mitchell R. Butier
Corporate Vice President, Global Finance and Chief Accounting Officer
    38     March 2007   2007

2004-2006
  Vice President, Controller and Chief Accounting Officer
Vice President, Finance, Retail Information Services
Karyn E. Rodriguez
Vice President and Treasurer
    50     June 2001   1999-2001   Assistant Treasurer, Corporate Finance and Investments
Timothy G. Bond
Group Vice President, Office Products
    52     March 2008   2007

2003-2006
  Vice President and General Manager, Office Products Group
Vice President and General Manager, Office Products North America
Timothy S. Clyde
Group Vice President, Specialty Materials and Converting
    47     February 2001   2001-2007   Group Vice President, Office Products
R. Shawn Neville
Group Vice President, Retail Information Services
    47     June 2009   2008-2009

2004-2008
  Chief Executive Officer, Boathouse Sports(3)
President, Keds Division, Collective Brands, Inc.(3)
Donald A. Nolan
Group Vice President, Roll Materials
    49     March 2008   2005-2007   Senior Vice President, Global Packaging and Automotive Coatings
Valspar Corporation(3)
John M. Sallay
Senior Vice President, New Growth Platforms
    53     March 2009   2008

2004-2007
  Senior Vice President, Strategy, Staples, Inc.(3)
Chief Executive Officer, Manifold Products(3)
 
 
(1) All officers are elected to serve a one-year term and until their successors are elected and qualify.
 
(2) Mr. Scarborough was initially elected President and Chief Executive Officer effective May 1, 2005.
 
(3) Business experience during past 5 years prior to service with the Company.


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Item 5.   MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
 
Market for Registrant’s Common Equity and Related Stockholder Matters
 
The information called for by subsections (a) and (b) for Item 5 appears in “Stockholder Return Performance” and “Corporate Information — Stock and Dividend Data” of our 2009 Annual Report to Shareholders, and are incorporated herein by reference.
 
Issuer Purchases of Equity Securities
 
On October 26, 2006, the Board of Directors authorized the repurchase of an additional 5 million shares of the Company’s outstanding common stock. This authorization increased the total shares authorized for repurchase to approximately 7.4 million. Repurchased shares may be reissued under the Company’s stock option and incentive plans or used for other corporate purposes.
 
Neither the Company nor any “affiliated purchaser” (as defined in Rule 10b-18(a)(3) of the Securities Exchange Act of 1934) purchase any registered equity securities in the fourth fiscal quarter of 2009.
 
Item 6.   SELECTED FINANCIAL DATA
 
Selected financial data for each of the Company’s last five fiscal years appears in “Five-year Summary” of our 2009 Annual Report to Shareholders and is incorporated herein by reference.
 
Item 7.   MANAGEMENT’S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND FINANCIAL CONDITION
 
The information called for by this Item is contained in “Management’s Discussion and Analysis of Results of Operations and Financial Condition” of the Company’s 2009 Annual Report to Shareholders and is incorporated herein by reference.
 
Item 7A.   QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
 
The information called for by this Item is contained in “Market-Sensitive Instruments and Risk Management” in “Management’s Discussion and Analysis of Results of Operations and Financial Condition” of the Company’s 2009 Annual Report to Shareholders and is incorporated herein by reference.
 
Item 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
The information called for by this Item is contained in the Company’s 2009 Annual Report to Shareholders (including the Consolidated Financial Statements and the Notes thereto, Statement of Management Responsibility for Financial Statements and Management’s Report on Internal Control Over Financial Reporting, and the Report of Independent Registered Public Accounting Firm) and is incorporated herein by reference.
 
Item 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
 
None.
 
Item 9A.   CONTROLS AND PROCEDURES
 
Disclosure Controls and Procedures.  As of the end of the period covered by this report, the Company carried out an evaluation, under the supervision and with the participation of its management, including the Chief Executive Officer and the Chief Financial Officer, of the effectiveness of the design and operation of the Company’s disclosure


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controls and procedures (as defined in Rule 13a-15(e) or 15d-15(e) of the Exchange Act). Based upon that evaluation, the Company’s Chief Executive Officer and Chief Financial Officer have concluded that the Company’s disclosure controls and procedures are effective to provide reasonable assurance that information is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including the Chief Executive Officer and the Chief Financial Officer as appropriate, to allow timely decisions regarding required disclosure.
 
Management’s Report on Internal Control Over Financial Reporting.  Management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f) or 15d-15(f) of the Exchange Act). Under the supervision and with the participation of the Company’s management, including the Chief Executive Officer and the Chief Financial Officer, the Company conducted an evaluation of the effectiveness of its internal control over financial reporting based upon the framework in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on that evaluation, the Company’s management concluded that its internal control over financial reporting was effective as of January 2, 2010. (See Management’s Report on Internal Control Over Financial Reporting in the Company’s 2009 Annual Report to Shareholders.)
 
Management’s assessment of the effectiveness of the Company’s internal control over financial reporting as of January 2, 2010, has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their Report of Independent Registered Public Accounting Firm in the Company’s 2009 Annual Report to Shareholders, and is incorporated herein by reference.
 
Changes in Internal Control over Financial Reporting.  There have been no changes in the Company’s internal controls over financial reporting during the most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, the Company’s internal controls over financial reporting.
 
Item 9B.   OTHER INFORMATION
 
None.


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Item 10.   DIRECTORS, EXECUTIVE OFFICERS OF THE REGISTRANT AND CORPORATE GOVERNANCE
 
The information concerning directors and corporate governance called for by this Item is incorporated herein by reference from the 2010 Proxy Statement, filed with the SEC pursuant to Regulation 14A within 120 days of the end of the fiscal year covered by this report. Information concerning executive officers called for by this Item appears in Part I of this report. The information concerning any late filings under Section 16(a) of the Securities Exchange Act of 1934, as amended, is incorporated by reference from the 2010 Proxy Statement.
 
We have adopted a Code of Ethics (the “Code”). The Code applies to our Chief Executive Officer, Chief Financial Officer, Corporate Vice President, Global Finance, and Corporate Controller. Our Code is available on the Company’s Web site, www.averydennison.com, in the “Investors” section. We will satisfy disclosure requirements under Item 5.05 of Form 8-K regarding any amendment to, or waiver from, any provision of the Code that applies to these officers disclosing the nature of such amendment or waiver on our Web site or in a current report on Form 8-K. Our Code of Ethics and Business Conduct, which applies to our directors and employees, is also available on our Web site in the “Investors” section. The Company’s Web site address provided above is not intended to function as a hyperlink, and the contents of the Web site are not a part of this Form 10-K, nor are they incorporated herein by reference.
 
The information concerning the Company’s Audit Committee called for by this Item is incorporated by reference from the 2010 Proxy Statement, filed with the Securities and Exchange Commission pursuant to Regulation 14A within 120 days of the end of the fiscal year covered by this report.
 
Item 11.   EXECUTIVE COMPENSATION
 
The information called for by the Item is incorporated by reference from the 2010 Proxy Statement, filed with the Securities and Exchange Commission pursuant to Regulation 14A within 120 days of the end of the fiscal year covered by this report.
 
Item 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
 
The information called for by the Item is incorporated by reference from the 2010 Proxy Statement, filed with the Securities and Exchange Commission pursuant to Regulation 14A within 120 days of the end of the fiscal year covered by this report.
 
Item 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
 
The information called for by the Item is incorporated by reference from the 2010 Proxy Statement, filed with the Securities and Exchange Commission pursuant to Regulation 14A within 120 days of the end of the fiscal year covered by this report.
 
Item 14.   PRINCIPAL ACCOUNTING FEES AND SERVICES
 
The information called for by the Item is incorporated by reference from the 2010 Proxy Statement, filed with the Securities and Exchange Commission pursuant to Regulation 14A within 120 days of the end of the fiscal year covered by this report.


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Item 15.   EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
(a) Financial Statements, Financial Statement Schedule and Exhibits
 
(1) (2) Financial statements and financial statement schedule filed as part of this report are listed in the accompanying Index to Financial Statements and Financial Statement Schedule.
 
(3) Exhibits filed as a part of this report are listed in the Exhibit Index, which follows the financial statements and schedules referred to above. Each management contract or compensatory plan or arrangement required to be filed as an exhibit to this Form 10-K pursuant to Item 15(c) is identified in the Exhibit Index.
 
(b) Those Exhibits and the Index thereto, required to be filed by Item 601 of Regulation S-K, are attached hereto.
 
(c) Those financial statement schedules required by Regulation S-X, which are excluded from the Company’s 2009 Annual Report by Rule 14a-3(b)(1) and which are required to be filed as a financial statement schedule to this report, are indicated in the accompanying Index to Financial Statements and Financial Statement Schedule.


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Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
Avery Dennison Corporation
 
  By 
/s/             Daniel R. O’Bryant
Daniel R. O’Bryant
Executive Vice President, Finance and
Chief Financial Officer
 
Dated: February 26, 2010
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities and as of the dates indicated.
 
             
Signature
 
Title
 
Date
 
         
/s/  Dean A. Scarborough

Dean A. Scarborough
  President and Chief Executive Officer, Director   February 26, 2010
         
/s/  Daniel R. O’Bryant

Daniel R. O’Bryant
  Executive Vice President, Finance and Chief Financial Officer
(Principal Financial Officer)
  February 26, 2010
         
/s/  Mitchell R. Butier

Mitchell R. Butier
  Corporate Vice President, Global Finance, and Chief Accounting Officer
(Principal Accounting Officer)
  February 26, 2010
         
/s/  Peter K. Barker

Peter K. Barker
  Director   February 26, 2010
         
/s/  Rolf Börjesson

Rolf Börjesson
  Director   February 26, 2010
         
/s/  John T. Cardis

John T. Cardis
  Director   February 26, 2010
         
/s/  Richard M. Ferry

Richard M. Ferry
  Director   February 26, 2010
         
/s/  Ken C. Hicks

Ken C. Hicks
  Director   February 26, 2010
         
/s/  Kent Kresa

Kent Kresa
  Chairman, Director   February 26, 2010
         
/s/  Peter W. Mullin

Peter W. Mullin
  Director   February 26, 2010


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Signature
 
Title
 
Date
 
         
/s/  David E. I. Pyott

David E. I. Pyott
  Director   February 26, 2010
         
/s/  Debra L. Reed

Debra L. Reed
  Director   February 26, 2010
         
/s/  Patrick T. Siewert

Patrick T. Siewert
  Director   February 26, 2010
         
/s/  Julia A. Stewart

Julia A. Stewart
  Director   February 26, 2010


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AVERY DENNISON CORPORATION
 
 
INDEX TO FINANCIAL STATEMENTS AND FINANCIAL
 
 
                 
Data incorporated by reference from the attached portions of the 2009 Annual Report to Shareholders of Avery Dennison Corporation:
               
Consolidated Financial Statements:
               
Consolidated Balance Sheet at January 2, 2010 and December 27, 2008
               
Consolidated Statement of Operations for 2009, 2008 and 2007
               
Consolidated Statement of Shareholders’ Equity for 2009, 2008 and 2007
               
Consolidated Statement of Cash Flows for 2009, 2008 and 2007
               
Notes to Consolidated Financial Statements
               
Statement of Management Responsibility for Financial Statements and Management’s Report on Internal Control Over Financial Reporting
               
Report of Independent Registered Public Accounting Firm
               
 
The consolidated financial statements include the accounts of majority-owned subsidiaries. Investments in certain affiliates (20 percent to 50 percent) are accounted for by the equity method of accounting. Investments representing less than 20 percent are accounted for using the cost method of accounting.
 
With the exception of the Consolidated Financial Statements, Statement of Management Responsibility for Financial Statements and Management’s Report on Internal Control Over Financial Reporting and the Report of Independent Registered Public Accounting Firm thereon listed above, and certain information referred to in Items 1, 5, 6, 7, and 7A, the information for which is included in the Company’s 2009 Annual Report to Shareholders and is incorporated herein by reference, the Company’s 2009 Annual Report to Shareholders is not to be deemed “filed” as part of this report.
 
                 
Data submitted herewith:
               
Report of Independent Registered Public Accounting Firm on Financial Statement Schedule
    S-2          
Schedule II — Valuation and Qualifying Accounts and Reserves
    S-3          
Consent of Independent Registered Public Accounting Firm
    S-4          
 
All other schedules are omitted since the required information is not present or is not present in amounts sufficient to require submission of the schedule, or because the information required is included in the consolidated financial statements and notes thereto.


S-1


Table of Contents

 
To the Board of Directors
of Avery Dennison Corporation:
 
Our audits of the consolidated financial statements and of the effectiveness of internal control over financial reporting referred to in our report dated February 26, 2010 appearing in the 2009 Annual Report to Shareholders of Avery Dennison Corporation (which report and consolidated financial statements are incorporated by reference in this Annual Report on Form 10-K) also included an audit of the financial statement schedule listed in Item 15(a)(2) of this Form 10-K. In our opinion, this financial statement schedule presents fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements.
 
/s/  PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP
 
Los Angeles, California
February 26, 2010


S-2


Table of Contents

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS AND RESERVES
 
(In millions)
 
                                         
          Additions              
    Balance at
    Charged to
                Balance
 
    Beginning
    Costs and
    From
    Deductions
    at End
 
    of Year     Expenses     Acquisitions     From Reserves(a)     of Year  
 
2009
                                       
Allowance for doubtful accounts
  $ 41.8     $ 11.5     $ .4     $ (12.4 )   $ 41.3  
Allowance for sales returns
    15.5       7.8       .3       (8.7 )     14.9  
Inventory reserve
    64.6       23.1       2.3       (24.6 )     65.4  
Valuation allowance for deferred tax assets
    109.2       4.0             2.2       115.4  
2008
                                       
Allowance for doubtful accounts
  $ 45.8     $ 10.1     $ .4     $ (14.5 )   $ 41.8  
Allowance for sales returns
    18.4       7.6       1.3       (11.8 )     15.5  
Inventory reserve
    77.3       21.2       4.0       (37.9 )     64.6  
Valuation allowance for deferred tax assets
    147.6       (45.3 )     9.6       (2.7 )     109.2  
2007
                                       
Allowance for doubtful accounts
  $ 36.4     $ 1.6     $ 11.5     $ (3.7 )   $ 45.8  
Allowance for sales returns
    22.5       17.1             (21.2 )     18.4  
Inventory reserve
    44.4       19.5       36.0       (22.6 )     77.3  
Valuation allowance for deferred tax assets
    55.9       59.9       34.9       (3.1 )     147.6  
 
 
(a) Deductions from reserves include currency translation adjustments.


S-3


Table of Contents

 
We hereby consent to the incorporation by reference in the Registration Statements on Form S-3 (File Nos. 333-38905, 333-64558, 333-103204, 333-120239 and 333-147369) and Form S-8 (File Nos. 33-54411, 33-58921, 33-63979, 333-38707, 333-38709, 333-107370, 33-107371, 333-107372, 333-109814, 333-124495, 333-143897 and 333-152508) of Avery Dennison Corporation of our report dated February 26, 2010 relating to the financial statements and the effectiveness of internal control over financial reporting, which appears in the Annual Report to Shareholders, which is incorporated in this Annual Report on Form 10-K. We also consent to the incorporation by reference of our report dated February 26, 2010 relating to the financial statement schedule, which appears in this Form 10-K.
 
/s/  PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
 
Los Angeles, California
February 26, 2010


S-4


Table of Contents

AVERY DENNISON CORPORATION
 
 
EXHIBIT INDEX
For the Year Ended January 2, 2010
 
INCORPORATED BY REFERENCE:
 
                     
        Originally
   
Exhibit
      Filed as
   
No.
 
Item
 
Exhibit No.
 
Document(1)
 
                     
  (2 .1)   Agreement and Plan of Merger (with Paxar Corporation), dated March 22, 2007     2 .1   Current Report on Form 8-K, filed March 23, 2007
                     
  (3 .1)   Restated Certificate of Incorporation, filed August 2, 2002 with the Office of Delaware Secretary of State     3 (i)   Third Quarterly Report for 2002 on Form 10-Q, filed November 12, 2002
                     
  (3 .2)   By-laws, as amended and restated October 22, 2009     3 .2.1   Third Quarterly Report for 2009 on Form 10-Q, filed November 12, 2009
                     
  (4 .2)   Indenture, dated as of March 15, 1991, between Registrant and Security Pacific National Bank, as Trustee (the “Indenture”)           Registration Statement on Form S-3 (File No. 33-39491), filed March 19, 1991
                     
  (4 .2.2)   First Supplemental Indenture, dated as of March 16, 1993, between Registrant and BankAmerica National Trust Company, as successor Trustee (the “Supplemental Indenture”)     4 .4   Registration Statement on Form S-3 (File No. 33-59642), filed March 17, 1993
                     
  (4 .2.5)   Officers’ Certificate establishing a series of Securities entitled “Medium-Term Notes, Series C” under the Indenture, as amended by the Supplemental Indenture     4 .7   Current Report on Form 8-K, filed May 12, 1995
                     
  (4 .2.6)   Officers’ Certificate establishing a series of Securities entitled “Medium-Term Notes, Series D” under the Indenture, as amended by the Supplemental Indenture     4 .8   Current Report on Form 8-K, filed December 16, 1996
                     
  (4 .3)   Indenture, dated July 3, 2001, between Registrant and J.P. Morgan Trust Company, National Association (successor to Chase Manhattan Bank and Trust Company, National Association), as trustee (“2001 Indenture”)     4 .1   Registration Statement on Form S-3 (File No. 333-64558), filed July 3, 2001
                     
  (4 .3.1)   Officers’ Certificate establishing two series of Securities entitled “4.875% Notes due 2013” and “6.000% Notes due 2033,” respectively, each under the 2001 Indenture     4 .2   Current Report on Form 8-K, filed January 16, 2003
                     
  (4 .3.2)   4.875% Notes Due 2013     4 .3   Current Report on Form 8-K, filed January 16, 2003
                     
  (4 .3.3)   6.000% Notes Due 2033     4 .4   Current Report on Form 8-K, filed January 16, 2003


i


Table of Contents

                     
        Originally
   
Exhibit
      Filed as
   
No.
 
Item
 
Exhibit No.
 
Document(1)
 
                     
  (4 .5)   Indenture, dated as of September 25, 2007, between Registrant and The Bank of New York Trust Company, N.A. (“Bank of NY”)     99 .1   Current Report on Form 8-K, filed October 1, 2007
                     
  (4 .5.1)   6.625% Subsidiary Notes due 2017     99 .1   Current Report on Form 8-K, filed October 1, 2007
                     
  (4 .6)   Indenture, dated as of November 20, 2007, between Registrant and Bank of NY     4 .3   Current Report on Form 8-K, filed November 20, 2008
                     
  (4 .7)   Purchase Contract and Pledge Agreement, dated as of November 20, 2007, between Avery Dennison and Bank of New York, as Purchase Contract Agent, and Bank of New York as Collateral Agent, Custodial Agent and Securities Intermediary     4 .1   Current Report on Form 8-K, filed November 20, 2007
                     
  (4 .8)   Indenture, dated as of November 20, 2007, between Avery Dennison and Bank of New York     4 .2   Current Report on Form 8-K, filed November 20, 2007
                     
  (4 .9)   First Supplemental Indenture between Avery Dennison and Bank of New York, as Trustee, dated as of November 20, 2007     4 .3   Current Report on Form 8-K, filed November 20, 2007
                     
  (4 .10)   Form of Remarketing Agreement     4 .4   Current Report on Form 8-K, filed November 20, 2007
                     
  (4 .11)   Form of Corporate HiMEDS Unit Certificate     4 .5   Current Report on Form 8-K, filed November 20, 2007
                     
  (4 .12)   Form of Treasury HiMEDS Unit Certificate     4 .6   Current Report on Form 8-K, filed November 20, 2007
                     
  (4 .13)   Form of 5.350% Senior Notes due 2020     4 .7   Current Report on Form 8-K, filed November 20, 2007
                     
  (10 .1)   Avery Dennison Office Products Company (“ADOPC”) Credit Agreement, amended and restated, dated August 7, 2008     10 .2   Second Quarterly Report for 2008 on Form 10-Q, filed August 7, 2008
                     
  (10 .1.1)   ADOPC Second Amendment to Credit Agreement     99 .3   Current Report on Form 8-K, filed January 27, 2009
                     
  (10 .2)   Revolving Credit Agreement (“RCA”), amended and restated, August 10, 2007     10 .2.2   Third Quarterly Report for 2007 on Form 10-Q, filed November 7, 2007
                     
  (10 .2.1)   Second Amendment to First Amended and Restated RCA     99 .4   Current Report on Form 8-K, filed January 27, 2009
                     
  (10 .3)   *Deferred Compensation Plan for Directors     10 .3   1981 Annual Report on Form 10-K, filed February 29, 1982
                     
  (10 .4)   *Non-Employee Director Compensation Summary     10 .4   2006 Annual Report on Form 10-K, filed February 28, 2007
                     
  (10 .5)   *Executive Medical and Dental Plan (description)     10 .5   1981 Annual Report on Form 10-K, filed February 29, 1982

ii


Table of Contents

                     
        Originally
   
Exhibit
      Filed as
   
No.
 
Item
 
Exhibit No.
 
Document(1)
 
                     
  (10 .8)   *Employment Agreement with D.A. Scarborough     10 .8.5   First Quarterly Report for 2005 on Form 10-Q, filed May 12, 2005
                     
  (10 .8.3)   *Form of Employment Agreement     10 .8.4   First Quarterly Report for 2004 on Form 10-Q, filed May 6, 2004
                     
  (10 .8.3.1)   *Forms of Employment Agreement     10 .8.3.1   Current Report on Form 8-K, filed December 11, 2008
                     
  (10 .8.3.2)   *Forms of Amendment to Employment Agreement     10 .8.3.2   Current Report on Form 8-K, filed December 11, 2008
                     
  (10 .8.3.2a)   *Form of Amendment to Employment Agreement     10 .8.3.2   Second Quarterly Report for 2009 on Form 10-Q, filed August 12, 2009
                     
  (10 .8.3.3)   *Form of Second Amendment to Employment Agreement     10 .8.3.3   Second Quarterly Report for 2009 on Form 10-Q, filed August 12, 2009
                     
  (10 .8.4)   *Retention Agreement with D.R. O’Bryant     10 .8.6   First Quarterly Report for 2005 on Form 10-Q, filed May 12, 2005
                     
  (10 .8.4.1)   *Amendment to Retention Agreement     10 .8.4.1   Second Quarterly Report for 2009 on Form 10-Q, filed August 12, 2009
                     
  (10 .9)   *Executive Group Life Insurance Plan     10 .9   1982 Annual Report on Form 10-K, filed February 25, 1983
                     
  (10 .10)   *Form of Indemnity Agreement between Registrant and certain directors and officers     10 .10   1986 Annual Report on Form 10-K, filed February 27, 1987
                     
  (10 .10.1)   *Form of Indemnity Agreement between Registrant and certain directors and officers     10 .10.1   1993 Annual Report on Form 10-K, filed March 18, 1994
                     
  (10 .11)   *Supplemental Executive Retirement Plan, amended and restated (“SERP”)     10 .11.1   Second Quarterly Report for 2009 on Form 10-Q, filed August 12, 2009
                     
  (10 .11.2)   *Letter of Grant to D.A. Scarborough under SERP     10 .11.2.1   Second Quarterly Report for 2009 on Form 10-Q, filed August 12, 2009
                     
  (10 .11.4)   *Letter of Grant to D.R. O’Bryant under SERP     10 .11.4.1   Second Quarterly Report for 2009 on Form 10-Q, filed August 12, 2009
                     
  (10 .12)   *Complete Restatement and Amendment of Executive Deferred Compensation Plan     10 .12   1994 Annual Report on Form 10-K, filed March 30, 1995
                     
  (10 .13)   *Retirement Plan for Directors, amended and restated     10 .13.1   2002 Annual Report on Form 10-K, filed March 28, 2003
                     
  (10 .15)   *Director Equity Plan, amended and restated (“Director Plan”)     10 .15.1   Current Report on Form 8-K, filed December 11, 2008
                     
  (10 .15.1)   *Form of Non-Employee Director Stock Option Agreement under Director Plan     10 .15.1   2003 Annual Report on Form 10-K, filed March 11, 2004
                     
  (10 .16)   *Complete Restatement and Amendment of Executive Variable Deferred Compensation Plan (“EVDCP”)     10 .16   1994 Annual Report on Form 10-K, filed March 30, 1995
                     
  (10 .16.1)   *Amendment No. 1 to EVDCP     10 .16.1   1999 Annual Report on Form 10-K, filed March 30, 2000

iii


Table of Contents

                     
        Originally
   
Exhibit
      Filed as
   
No.
 
Item
 
Exhibit No.
 
Document(1)
 
                     
  (10 .17)   *Complete Restatement and Amendment of Directors Deferred Compensation Plan     10 .17   1994 Annual Report on Form 10-K, filed March 30, 1995
                     
  (10 .18)   *Complete Restatement and Amendment of Directors Variable Deferred Compensation Plan (“DVDCP”)     10 .18   1994 Annual Report on Form 10-K, filed March 30, 1995
                     
  (10 .18.1)   *Amendment No. 1 to DVDCP     10 .18.1   1999 Annual Report on Form 10-K, filed March 30, 2000
                     
  (10 .18.2)   *2005 Directors Variable Deferred Compensation Plan, amended and restated (“2005 DVDCP”)     10 .18.2   Current Report on Form 8-K, filed December 11, 2008
                     
  (10 .19)   *Stock Option and Incentive Plan, amended and restated (“Stock Plan”)     10 .19.8   Current Report on Form 8-K, filed December 11, 2008
                     
  (10 .19.1)   *Forms of NQSO Agreement under Stock Plan     10 .19.5   2007 Annual Report on Form 10-K, filed February 27, 2008
                     
  (10 .19.2)   *Forms of Restricted Stock Agreement under Stock Plan     10 .19.8   First Quarterly Report for 2005 on Form 10-Q, filed May 12, 2005
                     
  (10 .19.3)   *Forms of Restricted Stock Unit Agreement under Stock Plan     10 .19.2   Current Report on Form 8-K, filed December 13, 2006
                     
  (10 .19.4)   *Forms of Equity Awards under Stock Plan     10 .19.6   Current Report on Form 8-K, filed April 30, 2008
                     
  (10 .19.5)   *Forms of Equity Awards under Stock Plan     10 .19.6   Second Quarterly Report for 2008 on Form 10-Q, filed May 8, 2008
                     
  (10 .19.6)   *Forms of Equity Agreements under Stock Plan     10 .19.9   Current Report on Form 8-K, filed December 11, 2008
                     
  (10 .19.7)   *Additional Forms of Equity Agreements under Stock Plan     10 .19.10   Current Report on Form 8-K/A, filed December 11, 2008
                     
  (10 .19.8)   *Form of Performance Unit Agreement     10 .19.8   2008 Annual Report on Form 10-K, filed February 25, 2009
                     
  (10 .27)   *Executive Long-Term Incentive Plan, amended and restated (“LTIP”)     10 .27.1   2003 Annual Report on Form 10-K, filed March 11, 2004
                     
  (10 .28)   *Complete Restatement and Amendment of Executive Deferred Retirement Plan (“EDRP”)     10 .28   1994 Annual Report on Form 10-K, filed March 30, 1995
                     
  (10 .28.1)   *Amendment No. 1 to EDRP     10 .28.1   1999 Annual Report on Form 10-K, filed March 30, 2000
                     
  (10 .28.2)   *Amendment No. 2 to EDRP     10 .28.2   2001 Annual Report on Form 10-K, filed March 4, 2002
                     
  (10 .29)   *Executive Leadership Compensation Plan, (“ELCP”)     10 .29.1   2004 Annual Report on Form 10-K, filed March 17, 2005
                     
  (10 .30)   *Senior Executive Leadership Compensation Plan, amended and restated (“SELCP”)     10 .30.2   2003 Annual Report on Form 10-K, filed March 11, 2004

iv


Table of Contents

                     
        Originally
   
Exhibit
      Filed as
   
No.
 
Item
 
Exhibit No.
 
Document(1)
 
                     
  (10 .31)   *Executive Variable Deferred Retirement Plan, amended and restated (“EVDRP”)     10 .31.5   2003 Annual Report on Form 10-K, filed March 11, 2004
                     
  (10 .31.1)   *2004 EVDRP     4 .1   Registration Statement on Form S-8 (File No. 333-109814), filed October 20, 2003
                     
  (10 .31.2)   *2005 EVDRP, amended and restated     10 .31.2   Current Report on Form 8-K, filed December 11, 2008
                     
  (10 .32)   *Benefits Restoration Plan, amended and restated (“BRP”)     10 .32.1   Current Report on Form 8-K/A, filed December 11, 2008
                     
  (10 .33)   *Restated Trust Agreement for Employee Stock Benefit Trust     10 .33.1   1997 Annual Report on Form 10-K, filed March 26, 1998
                     
  (10 .33.1)   *Common Stock Purchase Agreement     10 .2   Current Report on Form 8-K, filed October 25, 1996
                     
  (10 .33.2)   *Restated Promissory Note     10 .33.3   1997 Annual Report on Form 10-K, filed March 26, 1998
                     
  (10 .34)   *Amended and Restated Capital Accumulation Plan (“CAP”)     10 .34   1999 Annual Report on Form 10-K, filed March 30, 2000
                     
  (10 .34.1)   *Trust under CAP     4 .2   Registration Statement on Form S-8 (File No. 333-38707), filed October 24, 1997
                     
  (10 .34.2)   *Amendment No. 1 to CAP     10 .34.2   1999 Annual Report on Form 10-K, filed March 30, 2000
                     
  (10 .35)   *Key Executive Change of Control Severance Plan     10 .35   Current Report on Form 8-K, filed December 9, 2009
                     
  (10 .36)   *Executive Severance Plan     10 .36   Current Report on Form 8-K, filed December 9, 2009
                     
  (23 .1)   Consent of Ernst & Young     23 .1   Current Report on Form 8-K/A, filed August 29, 2007
                     
  (23 .2)   Consent of Ernst & Young     23 .3   Registration Statement on Form S-3 (File No. 333-147369), filed November 14, 2007
                     
  (99 .2)   Stock Ownership Policy     99 .2   2007 Proxy Statement on Schedule 14A, filed March 15, 2007
 
 
(1) Unless otherwise noted, the File Number for all documents is File No. 1-7685.
 
Management contract or compensatory plan or arrangement required to be filed as an Exhibit to this Form 10-K pursuant to Item 15.

v


Table of Contents

 
 
         
Exhibit No.
 
Item
  3 .1   Restated Certification of Incorporation, filed August 2, 2002 with the Office of Delaware Secretary of State, is incorporated by reference to the Third Quarterly Report for 2002 on Form 10-Q, filed November 12, 2002
  3 .2   By-laws, as amended and restated, is incorporated by reference to the Third Quarterly Report for 2009 on Form 10-Q, filed November 12, 2009
  10 .1   Avery Dennison Office Products Company (“ADOPC”) Credit Agreement, amended and restated, is incorporated by reference to the Second Quarterly Report for 2008 on Form 10-Q, filed August 7, 2008
  10 .1.1   ADOPC Second Amendment to Credit Agreement, is incorporated by reference to the current report on Form 8-K, filed January 27, 2009
  10 .2   Revolving Credit Agreement (“RCA”), amended and restated, is incorporated by reference to the Third Quarterly Report for 2007 on Form 10-Q, filed November 7, 2007
  10 .2.1   Second Amendment to First Amended and Restated RCA, is incorporated by reference to the current report on Form 8-K, filed January 27, 2009
  12     Computation of Ratio of Earnings to Fixed Changes
  13     Portions of Annual Report to Shareholders for fiscal year ended January 2, 2010
  21     List of Subsidiaries
  23     Consent of Independent Registered Public Accounting Firm (see page S-4)
  24     Power of Attorney
  31 .1   D. A. Scarborough Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
  31 .2   D. R. O’Bryant Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
  32 .1   D. A. Scarborough Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
  32 .2   D. R. O’Bryant Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
 
Management contract or compensatory plan or arrangement required to be filed as an Exhibit to this Form 10-K pursuant to Item 15.
 
 
Unless indicated above, Registrant has no instrument with respect to long-term debt under which securities authorized thereunder equal or exceed 10% of the total assets of Registrant and its subsidiaries on a consolidated basis. Registrant agrees to furnish a copy of its long-term debt instruments to the Commission upon request.


vi

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