Motley Fool  Feb 16  Comment 
Even though the market bounced back from early losses, these stocks still fell. Find out why.
newratings.com  Feb 16  Comment 
NEW YORK CITY (dpa-AFX) - Cosmetics maker Avon Products (AVP) is seeing significant weakness in afternoon trading on Thursday, slumping by 17.9 percent. With the drop, shares of Avon have fallen to a six-month intraday low. The sharp decline by...
Motley Fool  Feb 16  Comment 
The beauty-products maker continued to struggle in its turnaround attempt.
MarketWatch  Feb 16  Comment 
Avon Products Inc. said Thursday it had a net loss of $10.7 million, or 4 cents a share, in the fourth quarter, narrower than the $333.4 million loss, or 76 cents a share, recorded in the year-earlier period. Excluding special charges, the direct...
The Economic Times  Jan 23  Comment 
A piercing pattern often signals the end of a small to moderate downward trend, noted Pushkaraj Sham Kanitkar, AVP for technical research at GEPL Capital.
DailyFinance  Dec 13  Comment 
Filed under: News, Good News AVON, Ind. (WXIN) – The teen's dedication got the attention of a man who stopped at Chick-fil-A in Avon. Cameron Nelson decided to go inside the restaurant because the drive-thru line was too long. When he...
Insurance Journal  Dec 13  Comment 
Heffernan Insurance Brokers has hired Matthew Skarin as Assistant Vice President in the commercial lines department of its St. Louis, Missouri, office. Skarin comes to Heffernan with eight years of insurance experience between personal and...


Avon (NYSE:AVP) makes beauty and personal care products, including various types of cosmetics - lipstick, eyeliner, mascara, basically anything that would make a wonderful Mother's Day gift - apparel and accessories, and home and decoractive products. Avon's products face intense competition, from companies like Estee Lauder Companies (EL) and Revlon (REV), in all of its markets from both global and regional mid-end brand personal care products. To combat competition and improve brand recognition in US and global markets, Avon launched a Turn-around Plan in that included strategic initiatives to reduce costs, increased advertising spending, improve product quality, and improve sales profitability.

While the majority of Avon's competitors distribute their products to resellers such as department stores, drugstores, or cosmetic stores, Avon sells its products solely through its direct-selling channel of independently-contracted Active Sales Representatives and through its online website. However, the company's direct-selling business model is at risk for incurring more costs due to Representative dissatisfaction and global legal restrictions. Due to the company's reliance on its direct-selling business model, earning potential and satisfaction of its Representatives and maintaining its business model are essential for the company's success in global markets.

Company Overview

Avon produces and sells consumer packaged goods worldwide through its direct selling boutique store channel and its online channel.

Business Segments

Avon's revenues come from three main categories:

Business Growth

===FY 2010 (ended December 31, 2010)[1]

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