SeekingAlpha  10 hrs ago  Comment 
SeekingAlpha  Jul 15  Comment 
Forbes  Jul 14  Comment 
Avon Products announced the divestiture of its UK-based standalone skincare brand, Liz Earle, in an effort to revive its capital structure. Avon’s persistent poor performance and eroding representative base have made it necessary for the company...
newratings.com  Jul 9  Comment 
NEW YORK CITY (dpa-AFX) - Avon Products, Inc. (AVP) announced it has divested Liz Earle, its wholly-owned, UK-based natural skincare brand. Walgreens Boots Alliance acquired the Liz Earle business for 140 million pounds in an all-cash deal. The...
Insurance Journal  Jun 19  Comment 
Cincinnati, Ohio-based American Financial Group Inc. has promoted Kyle W. Ketabchi to assistant vice president. In her new role, Ketabchi will continue to manage the corporate marketing and branding functions for Great American Insurance Group and...
Clusterstock  Jun 14  Comment 
In May, Avon Products received an offer to be acquired for $18.75 per share.  It was a hoax. Then in June, the SEC filed a lawsuit against a number of firms and 37-year-old  Nedko Nedev of Sofia, Bulgaria.  And now it looks like...
Wall Street Journal  Jun 12  Comment 
Nedko Nedev, the Bulgarian man alleged to be at the center of a bogus takeover attempt that drove up shares of Avon Products last month, appears to be as much a mystery at home as in the U.S.
SeekingAlpha  Jun 8  Comment 


Avon (NYSE:AVP) makes beauty and personal care products, including various types of cosmetics - lipstick, eyeliner, mascara, basically anything that would make a wonderful Mother's Day gift - apparel and accessories, and home and decoractive products. Avon's products face intense competition, from companies like Estee Lauder Companies (EL) and Revlon (REV), in all of its markets from both global and regional mid-end brand personal care products. To combat competition and improve brand recognition in US and global markets, Avon launched a Turn-around Plan in that included strategic initiatives to reduce costs, increased advertising spending, improve product quality, and improve sales profitability.

While the majority of Avon's competitors distribute their products to resellers such as department stores, drugstores, or cosmetic stores, Avon sells its products solely through its direct-selling channel of independently-contracted Active Sales Representatives and through its online website. However, the company's direct-selling business model is at risk for incurring more costs due to Representative dissatisfaction and global legal restrictions. Due to the company's reliance on its direct-selling business model, earning potential and satisfaction of its Representatives and maintaining its business model are essential for the company's success in global markets.

Company Overview

Avon produces and sells consumer packaged goods worldwide through its direct selling boutique store channel and its online channel.

Business Segments

Avon's revenues come from three main categories:

Business Growth

===FY 2010 (ended December 31, 2010)[1]

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