Wall Street Journal  Mar 21  Comment 
Avon Products, one of the nation’s biggest direct sellers, lost legions of its signature door-to-door sales representatives by failing to modernize its strategy. New owner Cerberus Capital hopes to turn around the company and plans to cut $90...
Insurance Journal  Mar 16  Comment 
At the recent Professional Insurance Agents of Connecticut (PIACT) annual business meeting, Peter Frascarelli, CPIA, of the Peter M. Bakker Agency of Avon, Conn., was named Professional Agent of the Year. Frascarelli is the Chief Operating Officer...
Insurance Journal  Mar 10  Comment 
The Professional Insurance Agents of Connecticut Inc. (PIACT) elected Kenneth A. Distel of Avon, Conn., as president at the association’s Annual Convention held in March at the Foxwoods Resort Casino in Mashantucket, Conn. PIACT is a trade...
Motley Fool  Feb 16  Comment 
Even though the market bounced back from early losses, these stocks still fell. Find out why.
newratings.com  Feb 16  Comment 
NEW YORK CITY (dpa-AFX) - Cosmetics maker Avon Products (AVP) is seeing significant weakness in afternoon trading on Thursday, slumping by 17.9 percent. With the drop, shares of Avon have fallen to a six-month intraday low. The sharp decline by...
Motley Fool  Feb 16  Comment 
The beauty-products maker continued to struggle in its turnaround attempt.


Avon (NYSE:AVP) makes beauty and personal care products, including various types of cosmetics - lipstick, eyeliner, mascara, basically anything that would make a wonderful Mother's Day gift - apparel and accessories, and home and decoractive products. Avon's products face intense competition, from companies like Estee Lauder Companies (EL) and Revlon (REV), in all of its markets from both global and regional mid-end brand personal care products. To combat competition and improve brand recognition in US and global markets, Avon launched a Turn-around Plan in that included strategic initiatives to reduce costs, increased advertising spending, improve product quality, and improve sales profitability.

While the majority of Avon's competitors distribute their products to resellers such as department stores, drugstores, or cosmetic stores, Avon sells its products solely through its direct-selling channel of independently-contracted Active Sales Representatives and through its online website. However, the company's direct-selling business model is at risk for incurring more costs due to Representative dissatisfaction and global legal restrictions. Due to the company's reliance on its direct-selling business model, earning potential and satisfaction of its Representatives and maintaining its business model are essential for the company's success in global markets.

Company Overview

Avon produces and sells consumer packaged goods worldwide through its direct selling boutique store channel and its online channel.

Business Segments

Avon's revenues come from three main categories:

Business Growth

===FY 2010 (ended December 31, 2010)[1]

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