New York Times  Sep 22  Comment 
Avon, CoverGirl and other companies aim for formulas that flatter in cellphone photos.
Benzinga  Sep 16  Comment 
Shares of Avon Products, Inc. (NYSE: AVP) spiked above $5.00 per share last week after the company was believed to have been in discussion with private-equity firms regarding a potential sale of itself. Probes Reporter noted that it has been...
Forbes  Sep 16  Comment 
Avon has been on a downhill journey since 2011 (its last profitable year) as its direct selling model is losing market share to retail outlets and online shopping. The company appointed a new CEO in 2012, to turn around its situation. Even then,...
SeekingAlpha  Sep 15  Comment 
TheStreet.com  Sep 11  Comment 
NEW YORK (TheStreet) -- Avon Products shares are down 11.46% to $3.62 in afternoon trading on Friday as the company's stock falls for the second straight session on concerns about its financial condition. Yesterday the The Wall Street Journal...
MarketWatch  Sep 11  Comment 
Avon Products Inc.'s stock tumbled 12% in midday trade, on volume that was already more than double the full-day average, as it fell below the $4 level for the first time since the early 1990s. That follows a very volatile session on Thursday,...
Clusterstock  Sep 11  Comment 
Shares of Avon Products plunged more than 15% to the lowest level in 25 years on Friday morning. According to a report on Thursday, the beauty-products company is in talks to sell a stake to private equity firms. Bids in the auction process...
Benzinga  Sep 11  Comment 
On CNBC's Options Action, Dan Nathan spoke about unusually high options trading in Avon Products, Inc. (NYSE: AVP). The stock traded sharply higher on Thursday around 1:45 p.m. ET, when the Wall Street Journal published a story that the company is...


Avon (NYSE:AVP) makes beauty and personal care products, including various types of cosmetics - lipstick, eyeliner, mascara, basically anything that would make a wonderful Mother's Day gift - apparel and accessories, and home and decoractive products. Avon's products face intense competition, from companies like Estee Lauder Companies (EL) and Revlon (REV), in all of its markets from both global and regional mid-end brand personal care products. To combat competition and improve brand recognition in US and global markets, Avon launched a Turn-around Plan in that included strategic initiatives to reduce costs, increased advertising spending, improve product quality, and improve sales profitability.

While the majority of Avon's competitors distribute their products to resellers such as department stores, drugstores, or cosmetic stores, Avon sells its products solely through its direct-selling channel of independently-contracted Active Sales Representatives and through its online website. However, the company's direct-selling business model is at risk for incurring more costs due to Representative dissatisfaction and global legal restrictions. Due to the company's reliance on its direct-selling business model, earning potential and satisfaction of its Representatives and maintaining its business model are essential for the company's success in global markets.

Company Overview

Avon produces and sells consumer packaged goods worldwide through its direct selling boutique store channel and its online channel.

Business Segments

Avon's revenues come from three main categories:

Business Growth

===FY 2010 (ended December 31, 2010)[1]

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