On Wednesday, October 28th, award-winning actress and Avon Global Ambassador Reese Witherspoon was in New York's Times Square to launch her new fragrance with Avon - In Bloom by Reese Witherspoon. Reese met with Avon Representatives and signed autographs while street teams offered samples of the new fragrance and the TV advertisement played on giant screens throughout Times Square. Reese spoke about the development of the new fragrance, citing its origins to her childhood growing up in Tennessee as well as how the scent reflects where she is in her life today.

In Bloom by Reese Witherspoon is available now through Avon Representatives nationwide. To find your local Representative or for more information please visit: www.avon.com

NEWS: Award- Winning Actress Reese Witherspoon Launches In Bloom, Her New Avon Fragrance

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at: http://multivu.prnewswire.com/broadcast/40851/press.html

    SOUNDBITES:
    * Reese Witherspsoon, Award-Winning Actress, Avon Global Ambassador
    * Geralyn Breig, Avon Senior Vice President, President, North America
    * Avon Representatives, TBD

    B-ROLL INCLUDES:
    * footage from the launch event in Times Square

VIDEO PROVIDED BY: Avon

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3

SOURCE Avon