Benzinga  Apr 15  Comment 
Avon Products Inc. (NYSE: AVP) extended its gains in late trading Tuesday, changing hands at $9.18, up nearly 6 percent. The multi-level marketer is considering strategic alternatives including the sale of its North American business, according to...
Wall Street Journal  Apr 14  Comment 
Avon Products is exploring strategic alternatives for the company, including a possible sale of its struggling North America business.
Wall Street Journal  Apr 14  Comment 
Avon Products postponed its annual investor day to the fall saying it wanted to give its new financial officer adequate time to prepare.
MarketWatch  Apr 13  Comment 
Avon Products, Inc. on Monday said it was postponing its investor day, scheduled for May, until fall. The decision follows the recent appointment of James S. Scully as the company's chief financial officer and allows Avon "adequate time to...
Forbes  Apr 13  Comment 
This week beauty giants L'Oreal and Estee Lauder received the titles of being among the most popular cosmetics brands in two separate studies. In contrast, Avon Products witnessed brand value erosion in a study by Brand Finance, on account of its...
Forbes  Mar 17  Comment 
In early trading on Tuesday, shares of Avon Products (AVP) topped the list of the day's best performing components of the S&P 500 index, trading up 3.2%.  Year to date, Avon Products has lost about 20.0% of its value.
TheStreet.com  Mar 16  Comment 
NEW YORK (TheStreet) -- Shares of Avon Products  fell 4.02% to $7.41 in afternoon trading Monday after the S&P Dow Jones Indices, the company that manages the S&P 500, announced on Friday that the beauty products company would no longer be a...
CNNMoney.com  Mar 16  Comment 
Read full story for latest details.


Avon (NYSE:AVP) makes beauty and personal care products, including various types of cosmetics - lipstick, eyeliner, mascara, basically anything that would make a wonderful Mother's Day gift - apparel and accessories, and home and decoractive products. Avon's products face intense competition, from companies like Estee Lauder Companies (EL) and Revlon (REV), in all of its markets from both global and regional mid-end brand personal care products. To combat competition and improve brand recognition in US and global markets, Avon launched a Turn-around Plan in that included strategic initiatives to reduce costs, increased advertising spending, improve product quality, and improve sales profitability.

While the majority of Avon's competitors distribute their products to resellers such as department stores, drugstores, or cosmetic stores, Avon sells its products solely through its direct-selling channel of independently-contracted Active Sales Representatives and through its online website. However, the company's direct-selling business model is at risk for incurring more costs due to Representative dissatisfaction and global legal restrictions. Due to the company's reliance on its direct-selling business model, earning potential and satisfaction of its Representatives and maintaining its business model are essential for the company's success in global markets.

Company Overview

Avon produces and sells consumer packaged goods worldwide through its direct selling boutique store channel and its online channel.

Business Segments

Avon's revenues come from three main categories:

Business Growth

===FY 2010 (ended December 31, 2010)[1]

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