Insurance Journal  Jun 19  Comment 
Cincinnati, Ohio-based American Financial Group Inc. has promoted Kyle W. Ketabchi to assistant vice president. In her new role, Ketabchi will continue to manage the corporate marketing and branding functions for Great American Insurance Group and...
Clusterstock  Jun 14  Comment 
In May, Avon Products received an offer to be acquired for $18.75 per share.  It was a hoax. Then in June, the SEC filed a lawsuit against a number of firms and 37-year-old  Nedko Nedev of Sofia, Bulgaria.  And now it looks like...
Wall Street Journal  Jun 12  Comment 
Nedko Nedev, the Bulgarian man alleged to be at the center of a bogus takeover attempt that drove up shares of Avon Products last month, appears to be as much a mystery at home as in the U.S.
SeekingAlpha  Jun 8  Comment 
Wall Street Journal  Jun 5  Comment 
A Bulgarian company cited in the lawsuit accusing a man of orchestrating a string of fake takeover offers said its bid last year for Tower Group International was legitimate.
Mondo Visione  Jun 4  Comment 
The Securities and Exchange Commission today announced an emergency asset freeze of two U.S. brokerage accounts connected to schemes to manipulate Avon and other stocks, thwarting any ability to cash in on ill-gotten proceeds. According to an...
New York Times  Jun 4  Comment 
Nedko Nedev tried to manipulate the stocks of Avon and Rocky Mountain Chocolate Factory by using the Edgar database to submit bogus takeover bids.
Forbes  Jun 4  Comment 
  Of all the elements that make a franchise great, two stand out: a strong consumer brand and a thriving business network. These two elements aren't independent from each other. A strong consumer brand supports and reinforces a strong network,...


Avon (NYSE:AVP) makes beauty and personal care products, including various types of cosmetics - lipstick, eyeliner, mascara, basically anything that would make a wonderful Mother's Day gift - apparel and accessories, and home and decoractive products. Avon's products face intense competition, from companies like Estee Lauder Companies (EL) and Revlon (REV), in all of its markets from both global and regional mid-end brand personal care products. To combat competition and improve brand recognition in US and global markets, Avon launched a Turn-around Plan in that included strategic initiatives to reduce costs, increased advertising spending, improve product quality, and improve sales profitability.

While the majority of Avon's competitors distribute their products to resellers such as department stores, drugstores, or cosmetic stores, Avon sells its products solely through its direct-selling channel of independently-contracted Active Sales Representatives and through its online website. However, the company's direct-selling business model is at risk for incurring more costs due to Representative dissatisfaction and global legal restrictions. Due to the company's reliance on its direct-selling business model, earning potential and satisfaction of its Representatives and maintaining its business model are essential for the company's success in global markets.

Company Overview

Avon produces and sells consumer packaged goods worldwide through its direct selling boutique store channel and its online channel.

Business Segments

Avon's revenues come from three main categories:

Business Growth

===FY 2010 (ended December 31, 2010)[1]

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