BP » Topics » Marketing

This excerpt taken from the BP 20-F filed Jun 13, 2006.

Marketing

        Marketing comprises three business areas: Retail, Lubricants and Business to Business Marketing. We market a comprehensive range of refined oil products worldwide. These products include gasoline, gasoil, marine and aviation fuels, heating fuels, LPG, lubricants and bitumen.

 
  Years ended December 31,

Sales of refined products (a)

  2004

  2003

  2002

 
  (thousand barrels per day)

Marketing sales:            
  UK (b)   322   275   253
  Rest of Europe   1,360   1,308   1,467
  USA   1,682   1,766   1,874
  Rest of World   638   620   586
   
 
 
Total marketing sales (c)   4,002   3,969   4,180
Trading/supply sales (d)   2,396   2,719   2,383
   
 
 
Total refined products   6,398   6,688   6,563
   
 
 

 

 

($ million)
Proceeds from sale of refined products   124,458   102,003   87,520

(a)
Excludes sales to other BP businesses.

(b)
UK area includes the UK-based international activities of Refining and Marketing.

(c)
Marketing sales are sales to service stations, end-consumers, bulk buyers, jobbers, i.e. third parties who own networks of a number of service stations and small resellers.

(d)
Trading/supply sales are to large unbranded resellers and other oil companies.

        The following table sets out marketing sales by major product group:

 
  Years ended December 31,

Marketing sales by product

  2004

  2003

  2002

 
  (thousand barrels per day)

Aviation fuel   494   530   529
Gasolines   1,675   1,714   1,744
Middle distillates   1,255   1,203   1,232
Fuel oil   343   296   451
Other products   235   226   224
   
 
 
Total marketing sales   4,002   3,969   4,180
   
 
 

        In marketing, our aim is to increase total margin by focusing on both volumes and margin per unit. We do this by growing our customer base, both in existing and new markets, by attracting new customers and by covering a wider geographic area. We also work to improve the efficiency of our operations through reducing the cost of goods sold and improving our product mix. In addition, we recognize that our customers are demanding a wider choice of fuels, particularly fuels that are cleaner and more efficient. Through our integrated refining and marketing operations, we believe we are better able to meet these customer demands.

        During the course of the year we have been successful in maintaining overall volumes despite rising oil and product prices and continuing competitive pressures.

        BP's marketing sales volumes in 2004 were similar to those in 2003.

48


This excerpt taken from the BP 20-F filed Jun 30, 2005.

Marketing

        Marketing comprises three business areas: Retail, Lubricants and Business to Business Marketing. We market a comprehensive range of refined oil products worldwide. These products include gasoline, gasoil, marine and aviation fuels, heating fuels, LPG, lubricants and bitumen.

 
  Years ended December 31,

Sales of refined products (a)

  2004

  2003

  2002

 
  (thousand barrels per day)

Marketing sales:            
  UK (b)   322   275   253
  Rest of Europe   1,360   1,308   1,467
  USA   1,682   1,766   1,874
  Rest of World   638   620   586
   
 
 
Total marketing sales (c)   4,002   3,969   4,180
Trading/supply sales (d)   2,396   2,719   2,383
   
 
 
Total refined products   6,398   6,688   6,563
   
 
 

 

 

($ million)
Proceeds from sale of refined products   124,458   102,003   87,520

(a)
Excludes sales to other BP businesses.

(b)
UK area includes the UK-based international activities of Refining and Marketing.

(c)
Marketing sales are sales to service stations, end-consumers, bulk buyers, jobbers, i.e. third parties who own networks of a number of service stations and small resellers.

(d)
Trading/supply sales are to large unbranded resellers and other oil companies.

        The following table sets out marketing sales by major product group:

 
  Years ended December 31,

Marketing sales by product

  2004

  2003

  2002

 
  (thousand barrels per day)

Aviation fuel   494   530   529
Gasolines   1,675   1,714   1,744
Middle distillates   1,255   1,203   1,232
Fuel oil   343   296   451
Other products   235   226   224
   
 
 
Total marketing sales   4,002   3,969   4,180
   
 
 

        In marketing, our aim is to increase total margin by focusing on both volumes and margin per unit. We do this by growing our customer base, both in existing and new markets, by attracting new customers and by covering a wider geographic area. We also work to improve the efficiency of our operations through reducing the cost of goods sold and improving our product mix. In addition, we recognize that our customers are demanding a wider choice of fuels, particularly fuels that are cleaner and more efficient. Through our integrated refining and marketing operations, we believe we are better able to meet these customer demands.

        During the course of the year we have been successful in maintaining overall volumes despite rising oil and product prices and continuing competitive pressures.

        BP's marketing sales volumes in 2004 were similar to those in 2003.

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EXCERPTS ON THIS PAGE:

20-F
Jun 13, 2006
20-F
Jun 30, 2005
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