This excerpt taken from the PDA 20-F filed Jun 30, 2006.
Market ShareSpecialty Meats -%
Source: A C Nielsen
In the frozen processed meats market (which includes hamburgers, kibes, meatballs, steaks and breaded meat products), we had a 34.5% market share by sales volume in 2005, while Sadia and Seara held market shares of 37.1% and 4.6%, respectively, according to A.C. Nielsen do Brasil S.A. Since 1995, the market has had an average annual growth of 13.1%. The frozen processed meat market accounted for estimated revenues of approximately R$1.9 billion in Brazil in 2005, compared to R$1.7 billion in 2004, an increase of 11%. The graph below shows the market shares of our company and our major competitors, in volumes, in frozen processed meats for the periods indicated.