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Google and Baidu Battle for Market Share in the Search Engine Industry

NEW YORK, NY -- (Marketwire) -- 05/08/12 -- With the U.S. economy finally showing signs of improvement we have seen an increase in advertising spending. Corporations have continued to spend more and more of their advertising budgets on the Internet, as internet marketing offers notable targeting and data-focused return-on-investment capabilities. Five Star Equities examines the outlook for companies in the Internet Information Providers Industry and provides equity research on Google Inc. (NASDAQ: GOOG) and, Inc. (NASDAQ: BIDU).

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Market share is a stat that gets a lot of publicity in the search engine industry. Google sites are currently the clear cut leader in North America with a 66.4 percent market share, followed by Microsoft sites with 15.3 percent and Yahoo! sites with 13.7 percent. AOL has the smallest market share of only 1.5 percent. Google's market share is at the highest level since November of 2010 according to comScore. In China it is a different story, Google's market share of close to 34 percent plays second fiddle to Chinese giant Baidu who holds a 61 percent market share.

Five Star Equities releases regular market updates on the Internet Information Providers Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at and get exclusive access to our numerous stock reports and industry newsletters.

"Google had another great quarter with revenues up 24% year on year," said Larry Page, CEO of Google. "We also saw tremendous momentum from the big bets we've made in products like Android, Chrome and YouTube. We are still at the very early stages of what technology can do to improve people's lives and we have enormous opportunities ahead. It is a very exciting time to be at Google." The company has recently submitted a proposal that would effectively implement a 2-for-1 stock split.

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. The company reported total revenues of $677.1 million for the first quarter of 2012, representing a 75.0% increase from the corresponding period in 2011.

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