Topic Listing for

Accounting Changes Accounting Impairment Goodwill
Accounts Receivable Accounts Receivable Other Receivables
Accrued Expenses Other Liabilities Address Principal Executive Offices
Adjusted Ebitda Non-gaap 2006 Was Rmb3816 489 Representing Adverse Changes Economic Political Policies Prc Government Material
Adversely Affected Complexity Uncertainties Changes Prc Regulation Internet Advertising Expenses
After 2005 Ajor Hareholders Elated Arty Ransactions
Allowance Doubtful Accounts Annual Net Income Grows 534 Year-over-year
Articles Association Contain Anti-takeover Provisions Adversely Affect Rights Auction-based P4p Services
Auction-based Pay-for-performance Service Audit Committee
Baidu Baidu Acquire New Premises Beijing
Baidu Announces Financial Results 2005 Baidu Appoints Nobuyuki Idei Independent Director
Baidu Union Baiducom Inc
Barter Transactions Because Primarily Rely Distributors Providing P4p Services Failure
Because Rely Distributors Providing P4p Services Failure Retain Been Continue Subject Claims Based Content Found Websites
Before 2005 Beijing 100080 Peoples Republic China
Board Directors Branded Advertising Technology
British Virgin Islands Bvi Business Adversely Affected Software Contains Bugs
Business Adversely Affected Third-party Software Applications Interfere Receipt Business Adversely Affected Third-party Software Applications Practices Interfere
Business Depends Strong Brand Not Able Maintain Enhance Business Economic Risks
Business Overview Capital Commitments
Capital Expenditures Capitalization Software Developed Internal
Cash Equivalents Cash Equivalents Short-term Investments
Cash Flows Working Capital Cayman Islands
Cayman Islands Taxation Chairman Audit Committee
Changes Accounting Principle Changes Internal Control Over Financial Reporting
Changes Internal Controls Over Financial Reporting China
Class Ordinary Shares 11130018 Par Value Us000005 Per Class Ordinary Shares 8873986 Par Value Us000005 Per
Classified Passive Foreign Investment Result Adverse Federal Income Committees Board Directors
Comparative Information Compared 2003
Compared 2004 Compared 2005
Compared 2006 Compared 2007
Compensation Committee Competition
Comprehensive Income Comprehensive Income Loss
Concentration Credit Risk Concentration Risks
Concerns Security Electronic Commerce Transactions Confidentiality Information Internet Conference Call Information
Consent Independent Registered Public Accounting Firm Consolidated Affiliated Entities
Consolidated Statements Other Financial Information Consolidation Variable Interest Entities
Contacts Contract Modification Alteration Cancellation Termination
Contractual Arrangements Baidu Netcom Beijing Perusal Result Adverse Contractual Arrangements Baidu Netcom Beijing Perusal Shareholders Not
Contractual Arrangements Baidu Netcom Result Adverse Tax Consequences Contractual Arrangements Baidu Netcom Shareholders
Contractual Arrangements Baidu Netcom Shareholders Not Effective Providing Contractual Arrangements Baidupay Individual Shareholder
Contractual Arrangements Beijing Perusal Shareholders Contractual Arrangements Consolidated Affiliated Entities China Individual Shareholders
Contractual Arrangements Consolidated Affiliated Entities China Result Adverse Contractual Obligations
Contractual Obligations Commercial Commitments Convenience Translation
Conversion Corporate Actions Substantially Controlled Principal Shareholders Affiliated Entities
Corporate Governance Nominating Committee Cost Revenues
Critical Accounting Policies Cto Resignation
Currency Convertibility Risk Currency Translation Financial Statements Presentation
Customers Deemed Prc Resident Enterprise Eit Law Subject Taxation
Default Deferred Income
Deferred Revenue Developer
Directors Senior Management Dividend Distribution
Dividend Policy Dividends
Documents Display Drives Strong Revenue Earnings
Dual-class Ordinary Share Structure Different Voting Rights Discourage Earnings Per Share Eps
Effectiveness Miscellaneous Eit Law Dividends Payable Gains Disposition Shares Adss
Employee Defined Contribution Plan Employees
Estimates Evaluation Disclosure Controls Procedures
Exchange Controls Exchange Rate Information
Expanded Market Share Chinas Rapidly Growing Search Expenses Issue
Experience Difficulties Effecting Service Legal Process Enforcing Foreign Exposure Greater Anticipated Tax Liabilities
Face Difficulties Protecting Interests Ability Protect Rights Through Face Intellectual Property Infringement Claims Other Related Time-consuming
Face Risks Related Health Epidemics Other Outbreaks Face Significant Competition Suffer Loss Users Customers Result
Fail Continue Innovate Provide Products Services Attract Retain Fail Continue Innovate Provide Relevant Products Services Not
Fail Detect Fraudulent Click-through Lose Confidence Customers Revenues Fail Keep Rapid Technological Changes Future Success Adversely
Fail Maintain Effective System Internal Control Over Financial Fail Retain Existing Customers Attract New Online Marketing
Fair Value Financial Instruments Fair Value Measurements
Ffer Isting Financial Results 2005
Financing Activities Fixed Assets
Fixed Assets Net Fixed Assets Net Contd
Fluctuation Value Rmb Material Adverse Effect Investment Following Successful Ipo
Foreign Currency Foreign Currency Exchange
Foreign Currency Exchange Rate Risk Foreign Exchange Registration Offshore Investment Prc Residents
Foreign Exchange Risk Form 20-f
Forward-looking Information Global Financial Economic Crisis Particularly Slowdown Chinese Economy
Goodwill Intangible Assets Goodwill Intangible Assets Net
Governmental Control Currency Conversion Affect Value Investment Guarantees
Highlights Highlights 2005
Historical Growth Rate Not Indicative Future History Development
Holders Urged Consult Tax Advisors Application United States Impairment Asset Group
Impairment Asset Group Contd Impairment Assets Group
Impairment Goodwill Intangible Assets Indefinite Life Impairment Long-lived Assets
Inancial Nformation Inancial Tatements
Income Taxes Incur Substantial Administrative Staffing Cost Due Promulgation New
Incurred Continue Incur Increased Costs Result Being Public Index Consolidated Financial Statements
Inflation Information Please Contact
Information Reporting Backup Withholding Intangible Assets
Intellectual Property Intensified Government Regulation Internet Cafes Restrict Ability Maintain
Interest Rate Risk Interests Experts Counsel
Internet Particular Online Marketing Not Broadly Adopted China Interruption Failure Information Technology Communications Systems Impair Ability
Introduction Investing Activities
Investments Large-scale Systems Technology
Leases Legal Proceedings
Limited Business Insurance Coverage Limited Operating History Makes Difficult Evaluate Future Prospects
List Subsidiaries Listings China
Litigation Lock-up Restrictions
Long-term Investments Major Shareholders
Managements Annual Report Internal Control Over Financial Reporting Marketing
Markets Material Contracts
Media Contact Memorandum Articles Association
Microsoft Msn Windows Live
Net Income Grows 143 Year-over-year Net Income Increased Over 900 Year-over-year
New Prc Property Rights Law Affect Perfection Pledge New Subsidiary
Non-gaap Financial Measures Not Able Manage Expanding Operations Effectively
Not Able Participate Rights Offerings Experience Dilution Holdings Not Able Prevent Others Unauthorized Intellectual Property Harm
Not Same Voting Rights Holders Ordinary Shares Receive Ode Thics
Off-balance Sheet Arrangements Off-balance Sheet Commitments Arrangements
Offering Listing Details Online Marketing Not Widely Adopted China Ability Increase
Online Marketing Services Online Marketing Services Involving Baidu Union
Ontrols Rocedures Operating Activities
Operating Costs Expenses Operating Expenses
Operating Lease Commitments Operating Lease Commitments Contd
Operating Results Operating Results Fluctuate Makes Difficult Predict Cause Fall
Option Modification Option Plan
Ordinary Shares Organization Basis Presentation
Organizational Structure Other Developments
Other Performance-based Online Marketing Services Other Products Offered Baidu
Other Revenue Recognition Related Policies Other Rights Responsibilities Parties
Other Services Outlook 2005
Outlook 2006 Outlook 2007
Overview P4p Technology
Part Parties
Parties Bring Claims Against Based Content Found Websites Passive Foreign Investment
Prc Business Tax Prc Enterprise Income Tax
Prc Government Authorities Deem Certain Third-party Websites Unlawful Prc Government Classify P4p Services Form Advertising Conduct
Prc Laws Regulations Phase Out Preferential Tax Benefits Prc Value-added Tax
Prc Vat Preferred Shares
Prepaid Expenses Other Current Assets Principal Shareholder Baidu Netcom Potential Conflicts Interest Adversely
Principles Consolidation Products Services Customers
Products Services Users Property Plant Equipment
Purchased Land Right Pursuant 302 Sarbanes-oxley Act 2002
Pursuant 906 Sarbanes-oxley Act 2002 Recent Accounting Pronouncements
Recent Accounting Pronouncements Contd Recent Expansion Japanese Market Not Successful
Recently Adopted Regulation Establishes Complex Procedures Acquisitions Conducted Reconciliation Net Cash Provided Operating Activities Adjusted Ebitda
Reconciliations Non-gaap Results Operations Measures Nearest Comparable Gaap Redemption
Registered Office Objects Regulation
Regulation Adopted 2006 Establishes Complex Procedures Acquisitions Conducted Regulation Broadcasting Audio Video Programs Through Internet
Regulation Broadcasting Audio-video Programs Through Internet Regulation Censorship Information Disseminated Over Internet China Adversely
Regulation Information Security Regulation Internet Culture Activities
Regulation Software Products Regulations Advertisements
Regulations Intellectual Property Rights Regulations Internet Privacy
Regulations Japan Regulations Labor
Regulations News Display Regulations Properties
Regulations Taxation Regulations Value-added Telecommunications Services Internet Content
Rely Baidu Union Members Significant Portion Revenues Fail Rely Highly Skilled Personnel Unable Retain Motivate Them
Report Independent Registered Public Accounting Firm Research Development
Research Development Expenses Restrictions Foreign Ownership Value-added Telecommunications Services
Results Retained Earnings
Revenue Collection Revenue Composition
Revenue Generation Revenue Recognition
Revenue Recognition Contd Revenues
Rincipal Ccountant Ees Ervices Risks Related Corporate Structure
Safe Harbor Statement Sales Distribution
Securities Registered Pursuant Act Segment Reporting
Selling General Administrative Expenses Senior Management Changes
Senior Management Hire Settlement Dispute
Share Incentive Plan Share Options
Share Repurchase Program Share Repurchase Programs
Share-based Compensation Share-based Compensation Expenses
Signatures Significant Changes
Stock Split Strategic Relationships
Strategy Acquiring Complementary Businesses Assets Technologies Fail Strong Revenue Earnings Growth Continues
Subject Claims Based Content Found Websites Subject Limitations Transfer Adss
Subject Patent Infringement Claims Respect P4p Platform Subject Risks Uncertainties Faced Companies Limited Operating History
Subsequent Events Subsidiaries
Subsidiaries Affiliated Entities China Subject Restrictions Paying Dividends Subsidiaries Affiliated Entities Subject Restrictions Paying Dividends Making
Subsidiaries Baidu Netcom Subject Restrictions Paying Dividends Making Subsidiary Information
Substantial Future Sales Perception Adss Public Market Cause Success Depends Continuing Collaborative Efforts Senior Management Team
Success Depends Continuing Efforts Senior Management Team Other Successful Operation Business Depends Performance Reliability Internet Infrastructure
Sustained Losses Past Historical Financial Information Not Representative Table Contents
Taxation Taxation Disposition Shares
Taxation Dividends Other Distributions Adss Ordinary Shares Technology
Tem 16d Xemptions Isting Tandards Udit Ommittees Term Development Schedule
Terms Directors Executive Officers Time-based Online Advertising Services
Title Class Tomers
Trading Price Adss Been Volatile Continue Regardless Operating Transaction Uitv
Transfer Assignment Transfer Rent Pledge
Trend Information Uantitative Ualitative Isclosures Bout Arket Isk
Udit Ommittee Inancial Xpert Unable Adapt Expand Existing Technology Infrastructure Accommodate Greater
Unable Collect Long-term Loans Shareholders Baidu Netcom Unable Collect Long-term Loans Shareholders Baidu Netcom Beijing
Unable Collect Long-term Loans Shareholders Consolidated Affiliated Entities Uncertainties Respect Prc Legal System Adversely Affect
United States Federal Income Taxation Variable Interest Entities
Web Search Technology Wholly-owned Subsidiaries
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