Bankrate released there Form 8-k and sales and profit has declined from the previous quarter. But considering the market condition and the recent report from the IAB (Internet Advertising Bureau) regarding online advertising to some investors a 4% drop in Graphic Advertising and lead generation revunue may be viewed as Bankrate having a strong resistance to the current market condition, especially considering the content on there main site Bankrate.com According to an AP report quoting Chief Executive Thomas R. Evans stating that Bankrate Inc has no debt which may play well for them once economic conditions improve. Additionally, Bankrate.com's new redisgn to a cleaner and more consumer friendly and ad friendly site may signal a understanding by Bankrate of it's need to capitalize on it's increased traffic.
http://investor.bankrate.com
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