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Top Bulls Reasons To Buy — Vote below!

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 Potential Borders Acquisition
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 Loyalty Program Drives Repeat Purchases
0%
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 In-Store Service

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Company: Barnes & Noble (BKS)
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100%
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1 votes

edit Potential Borders Acquisition

Top Contributor: Shawn Woodhull | Created when BKS was $13.46 | Edit | History

An acquisition of Borders would allow Barnes & Noble to become the only major specialty bookstore chain in the U.S. and give the company a stronger position to compete against online vendors.

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edit Loyalty Program Drives Repeat Purchases

Top Contributor: Shawn Woodhull | Created when BKS was $13.46 | Edit | History

Barnes & Noble's membership program offers customers discounts on purchases in exchange for an annual membership fee. This program drives customers to return to Barnes & Noble and also provides the firm with a large amount of data on customer behavior and preferences.

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edit In-Store Service

Top Contributor: Shawn Woodhull | Created when BKS was $28.69 | Edit | History

Barnes & Noble offers helpful customer service representatives who can help shoppers find gifts and other products, an advantage over online stores such as Amazon.

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