QUOTE AND NEWS
Motley Fool  Jun 22  Comment 
A combination of two factors should send these three stocks on a wild ride this week.
Market Intelligence Center  Jun 17  Comment 
Tuesday’s trading in Barnes & Noble Inc (BKS) gives options traders an opportunity for a 7.94% return. By selling the Oct. '15 $25.00 call and buying the Jan. '16 call at the $8.00 level for a net debit of $15.75, traders will book a profit as...
Market Intelligence Center  Jun 2  Comment 
A covered call identified by MarketIntelligececenter.com's patented algorithms on Barnes & Noble Inc (BKS) could yield about 8.13% (21.83% annualized, for comparison purposes only) in 136 days. Pair a long position in the stock with the Oct. '15...
newratings.com  May 18  Comment 
WASHINGTON (dpa-AFX) - Barnes & Noble Inc. (BKS) announced that Samsung Galaxy Tab 4 NOOK 7-inch version now costs $149.99, while the 10-inch device is available at just $279.99, both in its stores nationwide and online. Barnes & Noble Members are...
TheStreet.com  May 13  Comment 
NEW YORK (TheStreet) -- When I see a stock with a beta over 2.00 that has formed into my coiling pattern, I get to work on the trade setup analytics ASAP! Such is the case for Barnes & Noble . In fact, it sports a current beta of 2.67, while...
Market Intelligence Center  Apr 2  Comment 
Barnes & Noble Inc (BKS) traded between $23.17 and $23.94 before closing at $23.20 Wednesday and presents some attractive trading opportunities today. MarketIntelligenceCenter.com’s algorithms have picked a Oct. '15 $23.00 covered call for a net...
Motley Fool  Mar 19  Comment 
With the upcoming spinoff of the college division, and a move toward improving the Nook, investors could be overlooking a sweet deal.
Motley Fool  Mar 17  Comment 
It might be hard to get rid of a decent leader who is just no longer the right man for the job, but that is what needs to happen at Barnes & Noble.




 

Barnes & Noble (NYSE:BKS) is the largest bookseller in terms of sales revenue in the United States.The company operates 1300+ stores and an online retailer Barnes & Noble.com. Its core business model relies on building local bookstores with comprehensive selection, attractive discounts and membership discount programs, and a community-gathering-place environment (e.g., the inclusion of a Starbucks cafe in each Barnes & Noble store).

Barnes & Noble has been suffering from diminishing margins as sales in the company's retail store struggle. Declining operating margins were mainly caused by higher discounts offered to compete with lower-priced online booksellers, one of the main negative pressures the print industry is facing right now due to a number of negative industry trends. To mitigate the company's slower retail book sales, Barnes & Noble has put a large amount of resources into the developing eBook market. As the demand for portable and low-cost books increases, the market for eBooks and eReaders will grow as well. Barnes & Noble's Nook offers wireless connectivity and access to millions of books. The company does face intense competition in the relatively young market, primarily from Amazon's Kindle 3, which has many of the same features as the Nook. The two companies have been engaged in price wars over the eReaders, something that is risky for Barnes & Noble. The two competitors also face competition from non-exclusive eReaders such as Apple's iPad.

Company Overview

Business Segments

Although the company does not give specific breakdowns of its business segments, it sells products in these general categories:

  • Books: Barnes & Noble stores offer a comprehensive selection of titles of trade and mass market books, ranging from 60,000 to 200,000 titles per store. Bestsellers represent 3-5% of all BKS sales.
  • Music/DVDs: Many Barnes & Noble stores have music/DVD departments, which range in size from 1,300 to 6,000 square feet and typically stock over 30,000 titles. The company’s DVD selection is focused on foreign films, documentaries and episodic TV shows.
  • Periodicals: Stores sell popular magazines and journals
  • Children's Books
  • Cafe: Each Barnes & Noble store features a cafe, serving Starbucks brand coffee and a range of baked goods. Starbucks (SBUX).

Business Growth

FY 2010 (ended May 1, 2010)[1]

  • Net income decreased 52% to $36.7 million.
  • Net sales increased 13.4% to $5.8 billion.

Trends and Forces

The eBook Revolution

The electronic book (eBook) revolution has arrived. Electronic readers (eReaders) offer portability and storage, language attributes, low cost for book purchases, access to millions of free books, and a smaller carbon footprint compared to print books among other benefits. As a result, eBook demand has skyrocketed, with revenue in the industry reaching $398 million in 2009 and expected sales to be $2.5 billion by 2013.[2]

The eBook revolution has spurred companies like Barnes & Noble and Amazon to develop their own eReaders. The two top eReaders in the market by sales are Barnes & Noble's Nook and Amazon's Kindle 3.

From Traditional to the Digital Market

Much of the slowdown in the sales revenue of the print retailers may be attributed to the increasing popularity and convenience of online retailers, especially Amazon.com. In fact, Barnes & Nobles expects the physical book market to decrease from $21 billion to $19 billion by 2013. Many online retailers are also a part of the CD and DVD retail segment, where Barnes & Noble has limited its exposure so as not to suffer from lagging sales of CDs due to digital media devices (mp3s), another edge for online retailers. To compete in the e-commerce sphere, Barnes & Noble established its own online retailing website.

Competition

The retail book market is slow to change and is at this point closed off from new superstore entrants. Barnes & Nobles looks to use its strong position as the leading U.S. bookseller to capitalize on its contracts with Starbucks for in-store cafes to maintain and grow its market share. Barnes & Nobles competes on two fronts, with other physical retailers and with internet booksellers.

Traditional Book Retailers

Barnes & Noble competes with other companies who share its model of having massive book superstores with thousands of titles.

  • Borders Group (BGP): Borders was the second largest book retailer in the U.S. and the largest mall-based bookseller in the country until it went bankrupt in 2011.
  • Books-A-Million (BAMM): Books-A-Million is a book retailer primarily in the southeastern US and is the third-largest book retailing chain in the country.

Online Booksellers

Amazon.com is the largest online competition for Barnes & Noble. Formerly partnered with Borders, Amazon offers the convenience of never having to leave your home to buy a book. Additionally, without some of the overhead inherent for B&M stores, Amazon.com can offer low prices or free shipping, leading to further price competition. Amazon also competes with Barnes & Noble's Nook in the eReader market with the Kindle 3.

Retail Megastores

Wal-Mart and Target are the main retail megastores, which sell everything from books to clothes to groceries. Despite not being a core sales segment of their business, these larger stores have had an impact on the sale of books by making best sellers more widely available. This puts pressure on traditional book retailers like Barnes & Noble to cut prices on bestsellers to retain store traffic, leading to diminished margins.

References

  1. BKS 2010 10-K "Selected Consolidated Financial Data" pg. F-1
  2. ZD Net "Kindle vs. Nook: The price war is on; E-reader shipments to surge?" 21 June 2010
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