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This excerpt taken from the BEBE 10-K filed Sep 14, 2007. On-line store. In
February 2006, we migrated to a third-party platform which has and
continues to provide improved functionality. We recently implemented several
enhancements that have improved the marketing and promotional engines to drive
client acquisition and conversion. The bebe.com website is a source of testing
new concepts, building a community with our clients as well as providing a
comprehensive product offer. We also plan to expand our ship to capabilities to
include Canadian customers in fiscal 2008.
This excerpt taken from the BEBE 10-K filed Sep 14, 2006. On-line
store. In February 2006 we migrated to a
third party platform which provided dynamic content management, up sell and
cross sell features, a simplified check-out, and the automation of many site
management tasks. The bebe.com website has a new look and feel that better
aligns our merchandise strategies with our retail locations and elevates the
presentation of our products.
This excerpt taken from the BEBE 10-Q filed May 11, 2006. On-line
store. bebe.com is an extension of the bebe store experience
and provides a complete assortment of bebe and BEBE SPORT merchandise. It is
also used as an advertising vehicle to communicate with our customers.
This excerpt taken from the BEBE 10-Q filed Feb 9, 2006. On-line store. bebe.com is an extension of the
bebe store experience and provides a complete assortment of bebe and BEBE SPORT
merchandise. It is also used as an advertising vehicle to communicate with our
customers.
This excerpt taken from the BEBE 10-Q filed Nov 10, 2005. On-line
store. bebe.com is an extension of the bebe store experience
and provides a complete assortment of bebe and BEBE SPORT merchandise. It is
also used as an advertising vehicle to communicate with our customers.
This excerpt taken from the BEBE 10-K filed Sep 14, 2005. On-line store. During
fiscal 2005, we upgraded our on-line product presentation and added
functionality to enhance the shopping experience. In fiscal 2006 we will
migrate to a third party platform which will provide dynamic content management,
up sell and cross sell features, a simplified check-out, and the automation of
many site management tasks. The bebe.com website will have a new look and feel
that better aligns our merchandise strategies with our retail locations and
elevates the presentation of our products.
This excerpt taken from the BEBE 10-Q filed May 12, 2005. On-line
store. The on-line store offers the customer an extension of
the bebe store experience and provides an assortment of bebe and BEBE SPORT
merchandise from which the customer can choose.
It is also used as a vehicle to communicate with our customers through
advertising and direct mail.
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We reinforce our brand with an extensive image advertising campaign, which addresses the lifestyle needs and aspirations of our target customers. An outside advertising agency works with our internal marketing department to create edgy, high-impact ads to attract customers who are drawn to the playfully sensual and evocative imagery. Image ads are produced quarterly and are featured in fashion and lifestyle magazines, transit shelters, mall kiosks, store windows and online at bebe.com. We believe that our advertising promotes brand awareness and supports numerous product line expansion opportunities.
This excerpt taken from the BEBE 10-Q filed Feb 10, 2005. On-line store. The on-line store offers the customer an
extension of the bebe store experience and provides an assortment of bebe and
BEBE SPORT merchandise from which the customer can choose. It is also used as a vehicle to communicate
with our customers through advertising and direct mail.
We reinforce our brand with an extensive image advertising campaign, which addresses the lifestyle needs and aspirations of our target customers. An outside advertising agency works with our internal marketing department to create
10
edgy, high-impact ads to attract customers who are drawn to the playfully sensual and evocative imagery. Image ads are produced quarterly and are featured in fashion and lifestyle magazines, transit shelters, mall kiosks, store windows and online at bebe.com. We believe that our advertising promotes brand awareness and supports numerous product line expansion opportunities.
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