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This excerpt taken from the BBBY 10-K filed May 12, 2009. Advertising. In general, the Company relies on “word
of mouth advertising,” its reputation for offering a wide assortment of quality
merchandise at everyday low prices and the use of paid advertising. The Company
distributes full-color circulars and other advertising pieces as its primary
vehicles of paid advertising via direct mail or inserts. Also, to support the
opening of new stores, the Company primarily uses “grand opening” direct mail
and newspaper advertising.
This excerpt taken from the BBBY 10-K filed Apr 28, 2009. Advertising. In general, the Company relies on “word
of mouth advertising,” its reputation for offering a wide assortment of quality
merchandise at everyday low prices and the use of paid advertising. The Company
distributes full-color circulars and other advertising pieces as its primary
vehicles of paid advertising via direct mail or inserts. Also, to support the
opening of new stores, the Company primarily uses “grand opening” direct mail
and newspaper advertising.
This excerpt taken from the BBBY 10-K filed Apr 30, 2008. Advertising. In
general, the Company relies on “word of mouth advertising,” its reputation for
offering a wide assortment of quality merchandise at everyday low prices and
the use of paid advertising. The Company distributes full-color circulars and
other advertising pieces as its primary vehicles of paid advertising via direct
mail or inserts. Also, to support the opening of new stores, the Company
primarily uses “grand opening” circulars and newspaper advertising.
This excerpt taken from the BBBY 10-K filed May 2, 2007. Advertising.
In general, the Company relies on “word of mouth advertising” and its
reputation for offering a wide assortment of quality merchandise at everyday
low prices, supplemented by the use of paid advertising. The Company distributes full-color circulars
and other advertising pieces as its primary vehicles of paid advertising. Also, to support the opening of new stores,
the Company primarily uses “grand opening” circulars and newspaper advertising.
This excerpt taken from the BBBY 10-K filed May 12, 2006. Advertising. In
general, the Company relies on “word of mouth advertising” and its reputation
for offering a wide assortment of quality merchandise at everyday low prices,
supplemented by the use of paid advertising. The Company distributes full-color
circulars and other advertising pieces as its primary vehicles of paid
advertising. Also, to support the opening of new stores, the Company primarily
uses “grand opening” circulars and newspaper advertising.
This excerpt taken from the BBBY 10-K filed May 12, 2005. Advertising
In general, the Company relies on “word of mouth advertising” and its reputation for offering a wide assortment of quality merchandise at everyday low prices, supplemented by the use of paid advertising. The Company mails full-color circulars and other advertising pieces as its primary vehicles of paid advertising. Also, to support the opening of new stores, the Company uses “grand opening” full-color circulars and newspaper advertising. The Company believes that its ability to rely primarily on “word of mouth advertising” will continue and that its limited use of paid advertising permits it to spend less on advertising than a number of its competitors.
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