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Company: Big 5 Sporting Goods (BGFV)
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  BGFV's strong vendor relationships generate revenue

BGFV's strong vendor relationships generate approximately 45% of the company's sales. These exclusive products provide a competitive advantage as customers are unable to find the same products at any other retailers. Furthermore, these relationships lead to higher margins for BGFV's private label goods which will help protect its bottom line in times of economic downturn.

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  Expanding in a Weak Economic Environment May Drive Future Sales

Big 5's business has steadily expanded, by an average of 19 stores annually for the past five years. The company plans to open approximately 20 stores in 2008. By maintaining steady growth, Big 5 may be poised to take market share away from its competitors once consumer spending starts to climb again.

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  Strategic advertising help Big 5 reach its customers

Big 5 estimates that at least half of its customers come from four-page newspaper inserts that reach 20 million people every week. Using an in-house advertising team to design these ads, the company is able to reach vast amounts of potential customers while maintaining low SG&A expenses.

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