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Bluefire Productions Helps Booksellers Worldwide Offer Branded E-Reading Applications With Integrated Mobile Storefronts

LONDON -- (Marketwire) -- 04/16/12 -- Bluefire Productions today announces at the 2012 London Book Fair, several new worldwide customers leveraging the Bluefire platform to license and deploy their own branded e-reading applications. The recently updated Bluefire Reader is one of the top e-reading applications for Apple® iOS and Android™ devices and is based on the industry-standard Adobe® Digital Publishing Solution for eBooks, giving brick-and-mortar booksellers, start-ups and publishers the ability to offer a robust e-reading application and compete effectively with the market leaders.

New retailers deploying Bluefire powered apps include Chapitre.com in France, ciando GmbH in Germany, MediaCorp in Singapore, and Books.CH in Switzerland. These companies join more than 25 other retailers and publishers around the world who are releasing Bluefire powered mobile reading and shopping apps on the iOS and Android platforms.

ciando GmbH, one of Germany's leading eBook wholesalers, was looking to expand their customer base by offering mobile e-reading applications. The natural partner for meeting their objectives quickly and affordably was Bluefire. "Bluefire gave us the ability to quick release a beautifully branded application with an integrated access to the user's purchased eBooks, allowing us to extend our services to our loyal customers while appealing to new readers at the same time," said Norbert Hofherr of Munich-based ciando eBooks.

Bluefire is the leading provider of licensed, cross-platform solutions in the mobile publishing arena, and offers the only customizable, full-featured e-reading application on iOS and Android tablets and phones. Recent updates to the platform include the following new features:

  • Support for the new iPad® Retina display
  • Support for new Android 4.0 user interface controls
  • Support for external hyperlinks in ePUB and PDF titles
  • Support for multiple Adobe IDs
  • New on-screen swipe for brightness control (iOS only)
  • Enhanced side-loading (iOS only)
  • Improved support for editing metadata (iOS only)

"Compelling mobile devices like the new iPad continue to proliferate and compelling market opportunities have continued to proliferate in lockstep. Bluefire arms retailers and publishers with great tools to compete with major online brands," said Micah Bowers, CEO of Bluefire Productions LLC. "The growth opportunity for our customers is endless, as they have been able to reach and sustain a new market of readers while protecting their brand and existing customer base."

Bluefire Productions at London Book Fair April 16-19
Bluefire will demonstrate its robust e-reader mobile platform in stand X800 at the London Book Fair this week. The company will showcase partner branded e-reading apps on iOS and Android phones and tablets. Bluefire is also hosting a casual meetup during the show, at The Prince of Teck, 161 Earl's Court Road SW5 9RQ London on Tuesday, April 17 from 5:30 pm to 7:30 pm.

The London Book Fair continues to be the global market place and leading business-2-business exhibition for rights negotiation and the sales and distribution of content across print, audio, TV, film and digital channels. Bluefire is helping companies grow their businesses to capture the exploding digital publishing opportunity.

About Bluefire Productions, LLC
Bluefire Productions provides mobile reading solutions to publishers, retailers and companies who create or distribute high value content in support of their core business.

The company is the developer of the Bluefire white-label e-reading platform, including mobile reading applications for iPhone®, iPad, and iPod touch®, and Android tablets and phones. Bluefire powered apps support Adobe Content Server (ACS) encrypted ePub and PDF files, in-app purchasing and account management, and a highly customizable reading experience. Bluefire white-label solutions provide customers with a quick and affordable solution for creating and distributing branded e-reading applications with integrated stores. Bluefire Productions is an Authorized Reseller of Adobe Content Server and Adobe Vendor ID.

Bluefire Productions is based in Seattle, Washington. For more information, visit www.bluefirereader.com.

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