Bon-Ton Stores (BONT)

 

Our strategic marketing initiatives develop and enhance our brand equity and support our position as a leading shopping destination among our target customers. We conduct a multi-faceted marketing program, including newspaper advertisements and inserts, broadcast advertisements, direct mail and in-store events. We use a combination of (i) advertising and sales promotion activities to reach and build brand image and traffic and (ii) customer-specific communications and purchase incentives to drive customer spending and loyalty. Both types of marketing efforts focus primarily on our target customer of women between the ages of 35 and 60 with annual household incomes of $55,000 to $125,000, with the intention of increasing visit frequency and purchases per visit. Additionally, our marketing activities attract a broader audience, including juniors, seniors and men. We seek to attract new customers and to maintain customer loyalty by actively communicating with our customers through the execution of targeted marketing facilitated by sophisticated customer relationship management capabilities.

 

Effective communication includes showcasing our “hometown store” tradition. We are focused on important, cause-related efforts and events to enhance our connection with the communities in which we operate and with the customers we serve. These strategic initiatives garner favorable publicity, drive traffic and generate incremental sales. Additionally, these efforts serve to differentiate us from our competitors.

 

We maintain an active calendar of in-store events to promote our sales efforts. These events include appearances by well-known designers and personalities, trunk shows, fashion shows and cosmetic makeovers from leading makeup artists.

 

 

Our strategic marketing initiatives develop and enhance our
brand equity and support our position as a leading shopping
destination among our target customers. We conduct a
multi-faceted marketing program, including newspaper
advertisements and inserts, broadcast advertisements, direct
mail and in-store events. We use a combination of
(i) advertising and sales promotion activities to reach and
build brand image and traffic and (ii) customer-specific
communications and purchase incentives to drive customer
spending and loyalty. Both types of marketing efforts focus
primarily on our target customer of women between the ages of 35
and 60 with annual household incomes of $55,000 to $125,000,
with the intention of increasing visit frequency and purchases
per visit. Additionally, our marketing activities attract a
broader audience, including juniors, seniors and men. We seek to
attract new customers and to maintain customer loyalty by
actively communicating with our customers through the execution
of targeted marketing facilitated by sophisticated customer
relationship management capabilities.

 

Effective communication includes showcasing our “hometown
store” tradition. We are focused on important,
cause-related efforts and events to enhance our connection with
the communities in which we operate and with the customers we
serve. These strategic initiatives garner favorable publicity,
drive traffic and generate incremental sales. Additionally,
these efforts serve to differentiate us from our competitors.

 

We maintain an active calendar of in-store events to promote our
sales efforts. These events include appearances by well-known
designers and personalities, trunk shows, fashion shows and
cosmetic makeovers from leading makeup artists.

 

 

Our strategic marketing initiatives develop and enhance our brand equity and support our position as a leading shopping destination among our target customers. We conduct a multi-faceted marketing program, including newspaper advertisements and inserts, broadcast advertisements, direct mail and in-store events. We use a combination of (i) advertising and sales promotion activities to reach and build brand image and traffic and (ii) customer-specific communications and purchase incentives to drive customer spending and loyalty. Both types of marketing efforts focus primarily on our target customer of women between the ages of 35 and 60 with annual household incomes of $55,000 to $125,000, with the intention of increasing visit frequency and purchases per visit. Additionally, our marketing activities attract a broader audience, including juniors, seniors and men. We seek to attract new customers and to maintain customer loyalty by actively communicating with our customers through the execution of targeted marketing facilitated by sophisticated customer relationship management capabilities.

 

Effective communication includes showcasing our “hometown store” tradition. We are focused on important, cause-related efforts and events to enhance our connection with the communities in which we operate and with the customers we serve. These strategic initiatives garner favorable publicity, drive traffic and generate incremental sales. Additionally, these efforts serve to differentiate us from our competitors.

 

We maintain an active calendar of in-store events to promote our sales efforts. These events include appearances by well-known designers and personalities, trunk shows, fashion shows, cooking demonstrations and cosmetic makeovers from leading makeup artists.

 

 

Our strategic marketing initiatives develop and enhance our
brand equity and support our position as a leading shopping
destination among our target customers. We conduct a
multi-faceted marketing program, including newspaper
advertisements and inserts, broadcast advertisements, direct
mail and in-store events. We use a combination of
(i) advertising and sales promotion activities to reach and
build brand image and traffic and (ii) customer-specific
communications and purchase incentives to drive customer
spending and loyalty. Both types of marketing efforts focus
primarily on our target customer of women between the ages of 35
and 60 with annual household incomes of $55,000 to $125,000,
with the intention of increasing visit frequency and purchases
per visit. Additionally, our marketing activities attract a
broader audience, including juniors, seniors and men. We seek to
attract new customers and to maintain customer loyalty by
actively communicating with our customers through the execution
of targeted marketing facilitated by sophisticated customer
relationship management capabilities.

 

Effective communication includes showcasing our “hometown
store” tradition. We are focused on important,
cause-related efforts and events to enhance our connection with
the communities in which we operate and with the customers we
serve. These strategic initiatives garner favorable publicity,
drive traffic and generate incremental sales. Additionally,
these efforts serve to differentiate us from our competitors.

 

We maintain an active calendar of in-store events to promote our
sales efforts. These events include appearances by well-known
designers and personalities, trunk shows, fashion shows, cooking
demonstrations and cosmetic makeovers from leading makeup
artists.

 

 

Our strategic marketing initiatives develop and enhance our brand equity and support our position as a leading shopping destination among our target customers. We conduct a multi-faceted marketing program, including newspaper advertisements and inserts, broadcast advertisements, direct mail and in-store events. We use a combination of (i) advertising and sales promotion activities to reach and build brand image and traffic and (ii) customer-specific communications and purchase incentives to drive customer spending and loyalty. Both types of marketing efforts focus primarily on our target customer of women between the ages of 35 and 60 with annual household incomes of $55,000 to $125,000, with the intention of increasing visit frequency and purchases per visit. Additionally, our marketing activities attract a broader audience, including juniors, seniors and men. We seek to attract new customers and to maintain customer loyalty by actively communicating with our customers through the execution of targeted marketing facilitated by sophisticated customer relationship management capabilities.

 

Effective communication includes showcasing our “hometown store” tradition. We are focused on important, cause-related efforts and events to enhance our connection with the communities in which we operate and with the customers we serve. These strategic initiatives garner favorable publicity, drive traffic and generate incremental sales. Additionally, these efforts serve to differentiate us from our competitors.

 

We maintain an active calendar of in-store events to promote our sales efforts. These events include appearances by well-known designers and personalities, trunk shows, fashion shows, cooking demonstrations and cosmetic makeovers from leading makeup artists.