The Bon-Ton Stores, Inc. (NASDAQ: BONT) announced today the
official kick-off to National Breast Cancer Awareness Month with special
promotions to support breast cancer research. On Wednesday, October 7,
Bon-Ton will hold a “Shop for a Cure” one-day shopping event. The
Company will donate 1% of all purchases made on its proprietary credit
card on October 7 to fund breast cancer research.
Now through October 30, Bon-Ton will have a “pink shop” in every store
with a portion of the proceeds from the sale of each item in the shop
being donated to fund breast cancer research. A special collection of 20
items will be sold in the pink shop for men, women and children, such as
a stylish, reusable grocery tote designed by Sheryl Crow for $9.99, a
pink hydration bottle with the signature pink ribbon for $6.99, men’s
pink ribbon cuff links for $24.99, insulated fashionable lunch bags in a
variety of colors for $10 and a spa-pampering tote with lotions,
slippers and bubble bath for $19.99. All items are available for
purchase in-store and several items are available online during the
month of October.
“For more than 10 years, the contributions from our 'Charge Against
Breast Cancer' program have funded important research, which is critical
to find a cure for this disease,” said Bud Bergren, President and Chief
Executive Officer. “During October, our goal is to raise $250,000, and
we believe our customers share our commitment to this cause.”
In addition to offering customers a great shopping experience, Bon-Ton
supports its communities by promoting and raising money and awareness
for non-profit organizations, like its Goodwill Sale and Community Day
event. Through its partnerships with non-profit organizations, Bon-Ton
touches its customers in all of its communities as well as their friends
and family members who benefit from these organizations.
The Bon-Ton Stores, Inc. operates 279 stores, including 12 furniture
galleries, in 23 states in the Northeast, Midwest and upper Great Plains
under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott,
Elder-Beerman, Herberger’s and Younkers nameplates and, under the
Parisian nameplate, stores in the Detroit, Michigan area. The stores
offer a broad assortment of brand-name fashion apparel and accessories
for women, men and children, as well as cosmetics and home furnishings.
