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iAPPS Product Suite Selected to Power Website for World's Leading Chemical Information Agency

WOBURN, Mass., March 24, 2011 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), a developer of an award-winning web experience management product suite and interactive technology solutions, announced today that the world's leading agency for the collection and distribution of data related to chemicals and other scientific information has selected the iAPPS Product Suite to power their new website. The improved mission critical website delivers superior content management capabilities over the customer's previous web property, particularly around user engagement and site user management, protected and public content display, and administrative publishing processes.

Leveraging iAPPS Content Manager, iAPPS Marketier and iAPPS Analytics, the new solution enables the easy publication of content to multiple browser formats, including mobile device support, within a single administrative action. Additionally, automatic archiving of published content is handled in a straightforward manner based on set triggers and desired retention periods, a constant problem with the customer's previous website and content management system. Bridgeline's iAPPS Product Suite is an innovative SaaS and perpetual license solution that unifies content management, eCommerce, eMarketing, and analytics capabilities - enabling users to swiftly enhance and derive the most value from their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally, and was recently highlighted by analyst firm Ars Logia as "the best overall platform for sub-$billion companies seeking a synergistic pre-integration of robust WCM, analytics, and eCommerce functions."

The customer's project catalysts were their primary needs of an updated software platform, more robust administrative management features, an improved user experience, and better integration of social media. The iAPPS platform easily handled the customer's support requirement for SSL logins as well as publishing processes to accommodate both frequent and infrequent publishers – including the option of allowing frequent content authors to publish without editorial review in emergency situations. iAPPS' built-in metadata management tools benefit the new site by enabling manual manipulation of breadcrumb definitions and search-friendly URL strings, page titles, and description meta-tags, functionality that all helps to provide industry leading Search Engine Optimization. iAPPS was also able to deliver the customer's site user requirements as they pertained to registration and content access privileges. This included delivery of personalized content and site experience based on actual site usage and content selection.

To augment iAPPS' industry-leading product features, the customer also engaged with Bridgeline's user-centered design and development process. Utilizing our proprietary 6dm phased implementation and delivery methodology, Bridgeline's award-winning services teams created a user interface and experience that met the customer's complex requirements while maintaining maximum usability. Primary to this was a simplified, straight-forward site information architecture. Bridgeline's designers then wove into this a UI that maintained the easy-to-understand taxonomy enhanced with features such as a home page brand tile carousel and video XML feeds. Embedded Twitter feeds and integration with social media outposts including Facebook, YouTube, Twitter, and LinkedIn, along with RSS syndication all contributed to the site's emphasis on delivering an engaging, best in class user experience.

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web experience management product suite and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, eCommerce, eMarketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

CONTACT: Brian Bolton
         Bridgeline Digital, Inc.
         Vice President of Marketing
         781.497.3013
         bbolton@blinedigital.com
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