Broadsoft (BSFT) (NASDAQ:BSFT) is a provider of IP-based application server software to telecommunication companies. The company allows fixed-line, mobile and cable service providers to have the capability of voice and data services over Internet protocol-based (IP) networks. The company's product BroadWorks lets its customers provide video calling, unified communication, and collaboration of mobile and fixed-lines services. Therefore telecommunication companies have a new revenue stream and incorporate new technologies into its existing business model. According to research firm Infonetics Research, it estimated that Broadsoft's market share of multimedia application server software was around 33%. 
The telecommunication service providers with traditional business models have seen declines in its typical services. The customer demands have changed and each telecommunication provider needs to make a returns on its investments in IP-based networks. As telecommunication providers add additional multimedia services, the scaling and managing of these services is getting increasingly difficult. 
The company's initial public offering of stock filed on the NASDAQ and went public on 14 June 2010. The stock priced at $9.00, the low end of the $9-$11 initial price range. The company offered 7.5 million shares to raise $68 million. 
For the FY2009 with year ended 31 December 2009, the company had total revenue of $68.9 million, up 11.5% from $61.8 million in total revenue for FY2008. Furthermore, the company had a net loss of $7.8 million for FY2009, an increase from a net loss of $11.2 million for FY2008. The total revenue was distributed with 55% in Licenses and 45% in Maintenance and professional services.