Build-A-Bear Workshop was founded in 1997 by Maxine Clark. The first store opened up in St. Louis and was founded as "an interactive entertainment retail experience based on the enduring love and friendship that connects us all to stuffed animals, especially to the teddy bear". The company mascot was Bearemy, was born on August 21st 1998 in St. Louis. Within the first 4 months of operation, the company's sales were nearly $400,000.
In 1999, partially due to its success, Build-A-Bear Workshop opened 10 new stores with venture capital. In 2002, the workshop celebrated the 100th anniversary of the teddy bear and also opened its 100th store. In 2003, the company focused on expanding globally and began in England and Canada. Today there are 400 stores worldwide with company owned stores in Puerto Rico, Canada, the UK, and Ireland, and franchised stores in Europe, Asia, Australia, Africa, Mexico and the Middle East.   
Build-A-Bear Workshop doesn't face any direct competitors to what it creates. It is the dominant company in the industry and has control of the market. Build-A-Bears competitors would not be direct competitors, but competitors such as pillow pets, Webkinz, Hallmark. Pillow pets are pillows that are shaped like animals such as penguins, bunny's, ducks, dolphins, and several other animals.  WebKinz are stuffed animals that also come with a code which allows you to go online and make your pet into a virtual pet.  Hallmark is another example of a company that makes stuffed animals for any occasion.  All these competitors have stuffed animals, but none give you the option to go into the store like Build-A-Bear and create your own, stuff it and dress it. All of the competitors already have the stuffed animal created and the customer just buys it.
Threats of substitutes or services is very low since Build-A-Bear is very different from its competitors. Build-A-Bear has such a strong market share that a threat of a competitor coming into the industry is very low. There is always a substitute of the product since the end result is a stuffed animal, which is easily found, but the experience and the entire process of a child getting their own Build-A-Bear stuffed animal is something that wont be easily recreated. Also, the industry for stuffed animals isn't something that can grow much more. There isn't a demand for stuffed animals that can create the market to grow significantly from where it is today.
Build-A-Bear Workshop customers do not have much power because of the control that Build-A-Bear has in the market. There is no direct competitor to Build-A-Bear and this gives them more power to control and less power to the consumer.
In the Teddy Bear industry, suppliers do not have too much bargaining power. A company like Build-A-Bear, who specializes in creating Teddy Bears, has a high demand for quality suppliers. Suppliers of the materials do not have too many choices for competition and the products are not that difficult to produce.
At the same time Build-A-Bear has a low bargaining power with its suppliers because it needs the supplies to create the teddy bears. This includes the stuffing, the teddy bears, and any accessories including the clothing and shoes. If there is a shortage, the store would be facing problems since they do not create anything other than stuffed animals.
The threat of entry of new competition is neither high nor low. It is easy for a competitor to open a store at any shopping mall to sell stuffed animals just like Build-A-Bear. Stuffed animals is something that is found in every house and is something that every kid in America grows up having. However, due to the market power that Build-A-Bear has and the demand for stuffed animals, not many competitors would be able to survive. Build-A-Bear has a reputation and is well known all over the country for creating customizable and personal stuffed animals. This gives them first mover advantage in the industry and power over its competition.
Build-A-Bear Workshop has a few strengths in this industry. This includes the market share it controls. Also all of the locations it has in the United States. Build-A-Bear Workshop has its own process of how to create its stuffed animals which gives the customer its own personal experience to create their own stuffed animal. It starts off with choosing your stuffed animal, then you choose a recording you want your bear to say. Following this comes the stuffing, stitching, and fluffing. You then go off to a computer and name it, which then leads to dressing it and finally you taking it home. This experience is something that no competitor offers in the market. 
A weakness that Build-A-Bear Workshop faces is that the experience that is offered, may not be as satisfying as advertised. If the store is busy, the customer may not have as much time to create their own stuffed animal as they would have if it wasn't busy. Also, the employees may not be as warming and helpful if things are busy. Build-A-Bear has a reputation of friendliness and family but this reputation could hurt them if things don't always happen that way. aaa
Build-A-Bear has grown significantly since it started including parts of Europe and Asia. The opportunity to continue to grow, not only nationally, but globally. There are several locations here in the United States that Build-A-Bears can open especially towards the west coast. Globally, there is more of an opportunity as parts of Asia, Europe, and nearly all of Africa have not been tapped. Everywhere there is a child, there is an opportunity for a stuffed animal product. 
Threats to Build-A-Bear Workshop include the possibility of competitors entering the market and innovating the product. For example. if a new stuffed animal store comes out and comes out with something new that is appealing to customers. Also, the economy is a threat, as a stuffed animal is not a need, but rather a want. When money is tight, a stuffed animal is not something that people need to survive.
Another threat is competitors coming out with similar products that incorporate their digital life with their physical life.
These are the Financial and Operating Metrics for Build-A-Bear. As you can see, the past few years haven't grown but stayed similar in gross margni.
This is the Growth Rate of Build-A-Bear. The Growth Rate of the company has been negative for the past few years, partially due to the economy, something that has hurt all industries.
This is the Valuation of Build-A-Bear
Currently, the Debt to Equity ratio for Build-A-Bear Workshop is 0. They have no debt and this can be good and bad for the company. Its good because this shows that the company is strong and doesn't owe money to anyone. This may also be bad for the company because its always encouraged to have some debt. The debt helps companies with taxes by allowing them to deduct interest on the debt. Debt is also less risky than Equity because debt is something that the company is obligated to pay while the equity isn't. 
Current Economic Conditions
Uncertainty in current economic conditions and the existence and speed of any economic recovery may have an adverse effect on the businesses, results of operations and financial condition of the Company. The presence of continued unemployment, lack of stable improvement in the already weak housing markets, downtrend in real estate development, fluctuation in financial markets, and reduced consumer confidence are all factors that add to the uncertainty. As a result, customers may continue to remain hesitant about the economy and maintain/shrink their already lowered level of optional spending.
Weather is something out of the control of man. With the weather worsening in recent years, Build-A-Bear faces risks that it may hurt its revenue. Things such as earthquakes, tsunamis, tornadoes and other acts of mother nature are things that are not controllable but something people face in their lives. If one of these hits, the negative affect on the stores may hurt the company completely.
Increase in Prices
An increase in prices of materials used to build stuffed animals may negatively impact the volume of traffic in the stores. This is because since the price to create the stuffed animals rises, the price consumers pay will rise as well. As stated earlier, stuffed animals are not a need but rather a want, people may choose to but something else, or buy a stuffed animal from somewhere else and in the long run hurt Build-A-Bear.
Tina Klocke, has been the chief financial bear since 1997. She is also the treasurer and has been since 2000 and Secretary since 2004. In 2009, Tina Klocke took control of store operation and now also holds the title of chief operations. 
John Haugh, the president of Build-A-Bear Workshop joined the company in 2009 as President and Chief Marketing and Merchandising Bear. Prior to working for Build-A-Bear Workshop, John Haugh was president of Sugar, LCC and of Mars Retail Group. 
The Executive compensation has been pretty constant excluding 2008, which is when the recession hit. The executives do not have a huge compensation compared to other company's but have a very strong market presence in the industry.