Burberry Group PLC (LON:BRBY)

MarketWatch  May 21  Comment 
Burberry Group PLC shares may be a better gauge of Chinese consumer sentiment than the Shanghai Composite , said Kathleen Brooks, research director at Forex.com, in a note Thursday. The British luxury-goods maker's share price and the domestic...
The Economic Times  May 20  Comment 
The FTSE 100 index, which hit a record high of 7,122.74 points in April, was flat at 6,996.36 points going into the middle of the trading session.
newratings.com  May 20  Comment 
LONDON (dpa-AFX) - The UK market was lower on Wednesday, following the rally in the previous session that was spurred by encouraging remarks from an ECB executive board member. Concerns about Greece remained as the European Central...
The Hindu Business Line  May 20  Comment 
Britain’s top share index edged lower in choppy trade on Wednesday, weighed down by a hefty drop in luxury goods maker Burberry after it gave a lower outlook for 2016, although M&A talk around...
Benzinga  May 20  Comment 
BURBERRY GROUP PLC (OTC: BURBY) posted a 4.3 percent gain in its profit for the full year. Burberry's net profit for the year rose to GBP336.3 million ($521.6 million), from GBP322.5 million, in the year-ago period. EPS surged to 75.1 pence from...
Wall Street Journal  May 20  Comment 
newratings.com  May 20  Comment 
MarketWatch  May 20  Comment 
After a disappointing outlook, Burberry shares decline the most since news of former CEO Angela Ahrendts’s departure in October 2013.
Clusterstock  May 20  Comment 
Burberry's stock is absolutely tanking this morning despite the luxury fashion retailer posting an 11% surge in revenue for the year ending March 31, 2015. Sales hit £2.5 billion ($3.9 billion) and adjusted profit before tax shot up 7% to £456...
Financial Times  Apr 15  Comment 
Luxury group’s growth in Japan limited by lack of appropriate retail space


Burberry Group plc (London Stock Exchange :BRBY) is the UK's number one luxury retailer by revenue. The firm designs, sources, manufactures and distributes luxury mens, womens and childrenswear and non-apparel accessories globally through its own retail stores, concessions and wholesale customers. In fiscal 2010, BRBY reported net sales of £1.28 billion and net income of £81.4 million.[1]

Despite harsh economic conditions in Europe, where Burberry receives nearly half of net sales annually,[1] the firm continued to grow and prosper in fiscal 2010. The main driver for Burberry's success has been its restructuring of its global business plan, such as opening more stores in the Asia Pacific region. In addition to global restructuring, Burberry has focused on improving non-apparel (fashion accessories) sales to have a more balanced product line.

Company Overview

Business Growth

2010 Fiscal Year Performance

  • Burberry posted fiscal year revenue of £1.28 billion, a 7% increase compared to fiscal 2009.[1]
  • The firm reported net income of £81.4 million, compared to a net loss of £6 million in fiscal 2009.[1]

Business Segments

  • Retail (58% of fiscal 2010 Revenue)[1]
  • Wholesale (34%)
  • Licensing (8%)

Geographic Presence

  • Europe (44% of Revenue)
  • Americas (27%)
  • Asia Pacific (24%)
  • Rest of World (5%)

Trends and Forces

Exposure to European Macroeconomics

Burberry, based in the U.K., receives nearly 50% of annual revenues from European markets.[1] Furthermore, Burberry is a luxury retailer whose profits are sensitive to consumer confidence levels. If a Europe-specific economic crisis, such as European debt contagion, occurs, then Burberry could suffer relative to its international competitors. To obtain a more diversified geographic presence, BRBY has opened stores in the Asia Pacific region -- the fastest growing luxury retail market in the world.

Burberry Focuses on Non-Apparel Business

Burberry's apparel line, such as shirts, coats, and pants, has been the firm's core revenue producer since the firm's beginning. Although, the firm has focused on improving its non-apparel business -- items such as handbags, scarves, shoes, and jewelry.[1] The key non-apparel product is the handbag, most of which are designed with Burberry's trademark flannel print, which composes 48% of non-apparel revenue.[1] Burberry has continued to expand the non-apparel business in Tokyo -- the world's largest fashion accessories market.[1]


Burberry competes against other retailers in the estimated £150 billion luxury goods market.[1] Publicly-traded companies are listed below. BRBY also competes against privately-held luxury retailers such as Giorgio Armani, Prada and Gucci.

  • Hugo Boss The German luxury retailer produces the same product lines as BRBY and competes for European, American, and Asian market share.
  • LVMH Moet Hennessy LVMH's Fashion business, with brands such as Marc Jacobs and Louis Voitton, competes directly with Burberry's Retail business. LVMH also has profitable wine and leather goods businesses.
  • Christian Dior: Like Hugo Boss, the Paris-based Dior creates similar product lines and competes with Burberry in European, American, and Asian markets.
  • Coach The U.S. luxury retailer competes with Burberry's fashion accessories product line.


  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 Burberry 2010 Annual Report
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