Burberry Group PLC (LON:BRBY)

QUOTE AND NEWS
Financial Times  Apr 15  Comment 
Luxury group’s growth in Japan limited by lack of appropriate retail space
guardian.co.uk  Apr 15  Comment 
British fashion house thanks spaghetti western-style reversible garment for 9% growth in like-for-like sales in past year The humble poncho has once again become the latest must-have fashion item. More commonly associated with Mexican bandits in...
BBC News  Apr 15  Comment 
Burberry has credited its heritage trench coats and scarves for a "robust" performance in the second half of the year.
Clusterstock  Apr 15  Comment 
The British brand Burberry is famous for its trademark print scarves and beige trench coats. And it seems people still can't quite get enough of them. Burberry revealed in a trading update statement that "strong demand" for its heritage trench...
Wall Street Journal  Apr 15  Comment 
Burberry reported a strong rise in same-store sales, helped by its core British-made heritage trench coats and scarves.
Wall Street Journal  Apr 15  Comment 
Financial Times  Apr 9  Comment 
Housebuilders prominent as investors hedge against election risk
BBC News  Apr 9  Comment 
The FTSE 100 rises, with fashion house Burberry the top riser following speculation that it could be a bid target.
MarketWatch  Apr 9  Comment 
U.K. stocks rise, with Burberry shares benefiting after a broker increases targets on the luxury-goods maker.
guardian.co.uk  Mar 23  Comment 
Standard Chartered boosted by brokers but Burberry and Carnival fall back The FTSE 100, having breached the 7000 barrier on Friday, continued its rally to close at another record high on Monday. The leading index added 15.16 points to 7037.67,...




 
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Burberry Group plc (London Stock Exchange :BRBY) is the UK's number one luxury retailer by revenue. The firm designs, sources, manufactures and distributes luxury mens, womens and childrenswear and non-apparel accessories globally through its own retail stores, concessions and wholesale customers. In fiscal 2010, BRBY reported net sales of £1.28 billion and net income of £81.4 million.[1]

Despite harsh economic conditions in Europe, where Burberry receives nearly half of net sales annually,[1] the firm continued to grow and prosper in fiscal 2010. The main driver for Burberry's success has been its restructuring of its global business plan, such as opening more stores in the Asia Pacific region. In addition to global restructuring, Burberry has focused on improving non-apparel (fashion accessories) sales to have a more balanced product line.

Company Overview

Business Growth

2010 Fiscal Year Performance

  • Burberry posted fiscal year revenue of £1.28 billion, a 7% increase compared to fiscal 2009.[1]
  • The firm reported net income of £81.4 million, compared to a net loss of £6 million in fiscal 2009.[1]

Business Segments

  • Retail (58% of fiscal 2010 Revenue)[1]
  • Wholesale (34%)
  • Licensing (8%)

Geographic Presence

  • Europe (44% of Revenue)
  • Americas (27%)
  • Asia Pacific (24%)
  • Rest of World (5%)

Trends and Forces

Exposure to European Macroeconomics

Burberry, based in the U.K., receives nearly 50% of annual revenues from European markets.[1] Furthermore, Burberry is a luxury retailer whose profits are sensitive to consumer confidence levels. If a Europe-specific economic crisis, such as European debt contagion, occurs, then Burberry could suffer relative to its international competitors. To obtain a more diversified geographic presence, BRBY has opened stores in the Asia Pacific region -- the fastest growing luxury retail market in the world.

Burberry Focuses on Non-Apparel Business

Burberry's apparel line, such as shirts, coats, and pants, has been the firm's core revenue producer since the firm's beginning. Although, the firm has focused on improving its non-apparel business -- items such as handbags, scarves, shoes, and jewelry.[1] The key non-apparel product is the handbag, most of which are designed with Burberry's trademark flannel print, which composes 48% of non-apparel revenue.[1] Burberry has continued to expand the non-apparel business in Tokyo -- the world's largest fashion accessories market.[1]

Competition

Burberry competes against other retailers in the estimated £150 billion luxury goods market.[1] Publicly-traded companies are listed below. BRBY also competes against privately-held luxury retailers such as Giorgio Armani, Prada and Gucci.

  • Hugo Boss The German luxury retailer produces the same product lines as BRBY and competes for European, American, and Asian market share.
  • LVMH Moet Hennessy LVMH's Fashion business, with brands such as Marc Jacobs and Louis Voitton, competes directly with Burberry's Retail business. LVMH also has profitable wine and leather goods businesses.
  • Christian Dior: Like Hugo Boss, the Paris-based Dior creates similar product lines and competes with Burberry in European, American, and Asian markets.
  • Coach The U.S. luxury retailer competes with Burberry's fashion accessories product line.

References

  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 Burberry 2010 Annual Report
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