Burberry Group PLC (LON:BRBY)

Forbes  Oct 5  Comment 
While its name derives from convent, and it was once the London home to the solid profession of carriage making, Covent Garden’s history is rife with criminals, sex workers, and all manner of juicy disrepute. Today, however, the West End...
New York Times  Sep 22  Comment 
The final shows included Peter Pilotto and Christopher Kane.
The Economic Times  Sep 16  Comment 
Britain's FTSE 100 was up 42.13 points, or 0.7% at 6,179.73 points, remaining in a tight 300 point range that has bound the index since Aug 25.
guardian.co.uk  Sep 16  Comment 
Luxury goods group lifted by positive news from rival Richemont Leading shares are heading higher for the second day, boosted by a hefty rise on Wall Street ahead of the US Federal Reserve’s interest rate decision on Thursday. Burberry is...
CNNMoney.com  Sep 15  Comment 
Burberry, the British luxury fashion house, is the first company to get its own Apple Music channel.
Forbes  Sep 15  Comment 
Less than three months after being unveiled, Apple is already taking big steps into expanding its new streaming service’s reach by partnering with brands in ways that no platform has yet. Yesterday, the company announced that the first brand it...
New York Times  Sep 14  Comment 
Burberry is launching a channel on Apple Music. The two companies share a history, with Apple recruiting Burberry’s then chief executive, Angela Ahrendts, in 2013.
MarketWatch  Sep 4  Comment 
Shares of Next and other retailers paid the price Friday for a tough August.
Yahoo  Sep 3  Comment 
Until recently, the easiest way to make money in China was selling discretionary goods that were not discreet. Aspirational brands from Burberry to Jaguar Land Rover profited nicely from consumerism unleashed. ...
guardian.co.uk  Aug 19  Comment 
Disney sprinkled overnight magic while Burberry’s turnaround started in 2006. Does the pond mark a divide in digital strategy? It’s 2015 and the term “digital transformation” has been making the buzzword bingo rounds globally for a number...


Burberry Group plc (London Stock Exchange :BRBY) is the UK's number one luxury retailer by revenue. The firm designs, sources, manufactures and distributes luxury mens, womens and childrenswear and non-apparel accessories globally through its own retail stores, concessions and wholesale customers. In fiscal 2010, BRBY reported net sales of £1.28 billion and net income of £81.4 million.[1]

Despite harsh economic conditions in Europe, where Burberry receives nearly half of net sales annually,[1] the firm continued to grow and prosper in fiscal 2010. The main driver for Burberry's success has been its restructuring of its global business plan, such as opening more stores in the Asia Pacific region. In addition to global restructuring, Burberry has focused on improving non-apparel (fashion accessories) sales to have a more balanced product line.

Company Overview

Business Growth

2010 Fiscal Year Performance

  • Burberry posted fiscal year revenue of £1.28 billion, a 7% increase compared to fiscal 2009.[1]
  • The firm reported net income of £81.4 million, compared to a net loss of £6 million in fiscal 2009.[1]

Business Segments

  • Retail (58% of fiscal 2010 Revenue)[1]
  • Wholesale (34%)
  • Licensing (8%)

Geographic Presence

  • Europe (44% of Revenue)
  • Americas (27%)
  • Asia Pacific (24%)
  • Rest of World (5%)

Trends and Forces

Exposure to European Macroeconomics

Burberry, based in the U.K., receives nearly 50% of annual revenues from European markets.[1] Furthermore, Burberry is a luxury retailer whose profits are sensitive to consumer confidence levels. If a Europe-specific economic crisis, such as European debt contagion, occurs, then Burberry could suffer relative to its international competitors. To obtain a more diversified geographic presence, BRBY has opened stores in the Asia Pacific region -- the fastest growing luxury retail market in the world.

Burberry Focuses on Non-Apparel Business

Burberry's apparel line, such as shirts, coats, and pants, has been the firm's core revenue producer since the firm's beginning. Although, the firm has focused on improving its non-apparel business -- items such as handbags, scarves, shoes, and jewelry.[1] The key non-apparel product is the handbag, most of which are designed with Burberry's trademark flannel print, which composes 48% of non-apparel revenue.[1] Burberry has continued to expand the non-apparel business in Tokyo -- the world's largest fashion accessories market.[1]


Burberry competes against other retailers in the estimated £150 billion luxury goods market.[1] Publicly-traded companies are listed below. BRBY also competes against privately-held luxury retailers such as Giorgio Armani, Prada and Gucci.

  • Hugo Boss The German luxury retailer produces the same product lines as BRBY and competes for European, American, and Asian market share.
  • LVMH Moet Hennessy LVMH's Fashion business, with brands such as Marc Jacobs and Louis Voitton, competes directly with Burberry's Retail business. LVMH also has profitable wine and leather goods businesses.
  • Christian Dior: Like Hugo Boss, the Paris-based Dior creates similar product lines and competes with Burberry in European, American, and Asian markets.
  • Coach The U.S. luxury retailer competes with Burberry's fashion accessories product line.


  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 Burberry 2010 Annual Report
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