PRINCETON, N.J., Aug. 24 /PRNewswire/ -- By Design Solutions, a company that provides marketing and management services to the senior-housing industry, today announced the launch of Advertising Tools.

This self-service, customizable Web-based module provides professionally produced advertising campaigns through a low-cost monthly subscription service. With Advertising Tools, communities gain the quality and strategic savvy of an ad agency without the high-dollar price tag.

With an Advertising Tools subscription, a community can choose one of three ad campaigns every quarter, each with a different theme. Every Advertising Tools campaign includes one print ad and one direct-mail design, enabling a community to run four high-quality campaigns a year.

Advertising Tools offers subscribers these key advantages:

    --  User-friendly online customization -  upload a specific logo, contact
        information and more
    --  Ability to modify content to include key selling points or address a
        specific audience
    --  Simple output of ads as high-resolution PDFs suitable for printing or ad
        placement
    --  Exclusive geographic rights to campaign designs

    --  Flexibility to manage mailings or receive support from By Design
        Solutions

Every campaign is professionally written and designed by a team of advertising experts with years of experience in the senior housing industry.

"In today's economy, many retirement communities simply cannot afford the cost of retaining a marketing firm," said Kristin Kutac Ward, President of By Design Solutions. "With Advertising Tools, they can still enjoy the advantages of high-quality, strategic marketing materials at an affordable cost."

By Design Solutions created Advertising Tools after the successful launch of a complementary service, Online Sales Tools, which offers customizable fact sheets, sales initiatives and prospect follow-up communications.

Together, these turnkey services enable communities with tight marketing budgets to maintain professional communications with their clients and prospects without the exorbitant expense of retaining a marketing firm.

Senior housing marketers can learn more about Advertising Tools online or email By Design Solutions to arrange a guided online tour of the services.

By Design Solutions, based in Princeton, N.J., is a full-service consulting and management firm that specializes in the senior housing market. By Design Solutions offers a variety of customizable online sales, marketing and advertising tools as well as affordable individualized consulting services for retirement communities. To learn more, visit By Design Solutions.

SOURCE By Design Solutions