




Buying a car is a hassle for women, according to a recent poll conducted for CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars. When asked about their last car buying experience, a fourth of the women who responded felt a quick and effortless transaction was most missing, according to a new survey of more than 500 women. Fair, low pricing and having a trustworthy salesperson were also cited as the other top factors missing when buying a vehicle.
“Now more than ever, women want a car buying experience that is straightforward and fair,” says Donna Wassel, Southwest regional vice president of CarMax. “Finding a car retailer with low, no haggle pricing that offers an easy transaction with integrity can help take away the hassle.”
The following are the results of the recent poll that asked women: Thinking about the last time that you bought a car, which of the following was most missing?
| Response | Percent | |
| A quick, effortless transaction | 25% | |
| A fair trade-in value | 19% | |
| A trustworthy salesperson | 15% | |
| Low, fair pricing | 13% | |
| A reasonable finance rate | 13% | |
| Respect | 2% | |
| I have never bought a car | 13% | |
The survey was conducted by Ipsos Public Affairs on behalf of CarMax. The national sample consisted of more than 500 U.S. women, aged 18 and older who were interviewed online August 17 through August 19, 2009.
CarMax offers the following tips for women car shoppers:
About CarMax
CarMax, a Fortune 500 company, and one of the Fortune 2009 “100 Best Companies to Work For,” is the nation’s largest retailer of used cars. Headquartered in Richmond, Va., we currently operate 100 used car superstores in 46 markets. The CarMax consumer offer is structured around four customer benefits: low, no-haggle prices; a broad selection; high quality vehicles; and customer-friendly service. During the twelve months ended February 28, 2009, the company retailed 345,465 used vehicles and sold 194,081 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at http://www.carmax.com.



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