 | |
- close
- close
RELATED WIKI ARTICLES
Career Changes and Children Likely to Prompt Women to Purchase a Car, According to CarMax Survey
Business Wire
Oct 13, 2009
For women, purchasing a car can often be triggered by major life events, particularly changes in employment and family, according to a recent survey conducted for CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars.
Sixty percent of women surveyed indicated that a change in their career, whether it was a new job (37 percent) or retirement (23 percent), would be most likely to initiate the purchase of a vehicle. However, for women between the ages of 18 and 34, forty-one percent responded more likely to purchase a car when they become pregnant or welcomed another child into the family, a similar percentage as those surveyed who chose “new job” in the same age group.
“Many personal factors affect women shopping for a car,” said Donna Wassel, Southwest region vice president of CarMax. “Changes in family and employment create an opportunity to evaluate your current driving situation. If a car purchase is right for you, shopping at a no-hassle, no-haggle car retailer such as CarMax can make the experience a fun and enjoyable one.”
The following are the results of the recent poll that asked women: Of the following life events, which is most likely to prompt you to purchase a car?
|
Response |
All ages Women Percent |
Women ages 18-34 Percent |
||||||
| New job | 37% | 44% | ||||||
| Retirement | 23% | 0% | ||||||
| Pregnancy/having an additional child | 15% | 41% | ||||||
| My child becomes driver | 11% | 11% | ||||||
| Empty nest | 10% | 2% | ||||||
| Divorce | 3% | 1% | ||||||
The survey was conducted by Ipsos Public Affairs on behalf of CarMax. The national sample consisted of more than 500 U.S. women, aged 18 and older who were interviewed online August 17 through August 19, 2009.
About CarMax
CarMax, a Fortune 500 company, and one of the Fortune 2009 “100 Best Companies to Work For,” is the nation’s largest retailer of used cars. Headquartered in Richmond, Va., we currently operate 100 used car superstores in 46 markets. The CarMax consumer offer is structured around four customer benefits: low, no-haggle prices; a broad selection; high quality vehicles; and customer-friendly service. During the twelve months ended February 28, 2009, the company retailed 345,465 used vehicles and sold 194,081 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at http://www.carmax.com.
(c) 2009 Business Wire, Inc., All rights reserved. All of the news releases and other content contained herein are protected by copyright and other applicable laws, treaties and conventions. Information contained in the releases is furnished by Business Wire's members, who warrant that they are solely responsible for the content, accuracy and originality of the information contained therein. Any copying or reproduction (other than for an individual user's personal reference), redistribution, reposting or other transmission or communication is expressly prohibited without prior written permission of Business Wire, Inc
| ||||||
Wikinvest © 2006, 2007, 2008, 2009. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
|
|
