Gift givers who are looking for a versatile, multi-use gift card backed
by American Express will be able to purchase them through CBL Malls
beginning October 1st. The CBL Select Gift Cards will replace
the current CBL Malls Gift Card, which has been offered since 2004.
(Multimedia available: http://www.cblproperties.com/cbl.nsf/cblselectgiftcard.gif).
“The gift card industry has evolved and gift card providers are looking
for opportunities to differentiate themselves and offer shoppers
convenience and versatility for their gift card purchases. As a result,
CBL & Associates Properties, Inc. will continue their partnership with
American Express and will offer shoppers the new CBL Select Gift Card,”
said Barb Faucette -vice president of corporate mall marketing for CBL &
Associates Management, Inc.
Previously, CBL Malls Gift Cards were only redeemable at retailers and
restaurants that were located at a CBL property and that accepted
American Express. The new CBL Select Gift Card will be redeemable at any
location that accepts American Express. In addition, the new CBL Select
Gift Card will not have any monthly service fees deducted over the life
of the card – a first for this type of program. “It’s important to
listen to your guests and to adapt accordingly to their buying needs.
The ability to do so is what sustains longevity and economic growth
during increasingly competitive times. CBL believes this new CBL Select
Gift Card will provide shoppers more convenience and more shopping
choices,” explained Faucette.
About American Express
American Express Company is a diversified worldwide travel, network and
financial services provider founded in 1850. It is a leader in charge
and credit cards, Travelers Cheques, travel, financial planning,
investment products, insurance and international banking. For more
information, visit americanexpress.com.
About CBL & Associates Properties,
Inc. (NYSE: CBL)
CBL is one of the largest and most active owners and developers of malls
and shopping centers in the United States. CBL owns, holds interests in
or manages 161 properties, including 89 regional malls/open-air centers.
The properties are located in 27 states and total 86.8 million square
feet including 2.7 million square feet of non-owned shopping centers
managed for third parties. CBL currently has three projects under
construction totaling 1.8 million square feet including Settlers Ridge
in Pittsburgh, PA; The Pavilion at Port Orange in Port Orange, FL; and
The Promenade in D’Iberville (Biloxi/Gulfport), MS. Headquartered in
Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA,
Dallas, TX, and St. Louis, MO. Additional information can be found at cblproperties.com.
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