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CBL & Associates Helps Santa Feed America, Asks Shoppers to Give Gift of Food

CBL & Associates Properties, Inc. (NYSE: CBL) is teaming up with WHY (World Hunger Year) for Santa Feeds AmericaSM, a cause marketing campaign designed to provide meals to families in need and stock empty cupboards across the nation this holiday season. The initiative is the only nationwide canned food drive ever conducted by a shopping center developer. More than 80 CBL properties across the country will collect canned food and non-perishable items during November and December for distribution to needy families via local food banks.

Due to the strained economy, hunger-relief organizations are striving to meet greater demand for aid with fewer resources than ever before. More than 36.2 million Americans, including more than 12 million children and nearly three million seniors, are in need of food assistance, and the need is growing.

“Many families must choose between paying bills and putting food on the table. During this season of giving, we are working with local food banks to promote hunger relief to the hundreds of thousands of shoppers that visit CBL malls,” said Barb Faucette, vice president of corporate mall marketing for CBL & Associates Properties, Inc. “Through Santa Feeds America we will help ensure needy families have a holiday meal to share and food in their pantry.”

CBL malls are collaborating with WHY and local food banks to ask shoppers, including families visiting Santa, to bring the gift of a non-perishable food item for the families in their community that are in need the most. Donations will be collected at the Santa Set, and donors will receive discounts from a variety of retailers. Cherry Hill Photo, an industry leader in capturing the Santa photo experience, will provide a discount on family photo packages to all donors. All food and monetary donations will stay in the community in which they are collected.

“We are grateful to CBL Properties for encouraging their customers to help their hungry neighbors while they’re shopping for the holidays,” said Noreen Springstead, WHY’s director of marketing and fundraising. “This is a nationwide effort and a unique opportunity for holiday shoppers to support our local food bank partners in more than 80 communities across America.”

WHY, an organization supported by recording artists to fight hunger and poverty worldwide, is also working with CBL to promote its “Imagine There's No Hunger” campaign. Regional malls in Georgia, Michigan, Minnesota, Missouri, Pennsylvania, South Carolina, Tennessee, and Texas will participate in WHY’s Hungerthon. Each location will hold a radioathon on Tues., Nov. 24 to coincide with a series of events in the New York area. Hungerthons are designed to raise awareness about the hunger epidemic in America and urge people to “imagine” their role in creating a world without hunger. During the Hungerthon, donors will receive limited edition Hard Rock Café “Imagine There's No Hunger” John Lennon pins, tee shirts, sweatshirts, gift boxes, and the SERVE4 charity CD.

More information about Santa Feeds America is available on CBL’s website, cblproperties.com.

About WHY (World Hunger Year)

WHY is a leading advocate for innovative, community-based solutions to hunger and poverty. WHY challenges society to confront these problems by advancing models that create self-reliance, economic justice, and equal access to nutritious and affordable food. Annually, 25 million Americans rely on soup kitchens, food pantries, and food banks for food for themselves and their families. WHY is a 501 (c) (3) nonprofit that envisions a world without hunger or poverty. WHY believes solutions to hunger and poverty can be found at the grassroots level through programs and policies that promote self-reliance, economic justice, and community food security. For more information, visit: www.WHYHunger.org.

About Cherry Hill Photo

Cherry Hill Photo is an industry leader in Holiday photos. Their authentic Santas have created magical experiences and cherished family photos for almost 50 years. Cherry Hill Photo serves 360 premier shopping centers worldwide.

About CBL & Associates Properties, Inc.

CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States. CBL owns, holds interests in or manages 162 properties, including 88 regional malls/open-air centers. The properties are located in 27 states and total 87.4 million square feet including 3.0 million square feet of non-owned shopping centers managed for third parties. CBL currently has two projects under construction totaling 900,000 square feet including Settlers Ridge in Pittsburgh, PA and The Pavilion at Port Orange in Port Orange, FL. Headquartered in Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA, Dallas (Irving), TX, and St. Louis, MO. Additional information can be found at cblproperties.com.

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