CBS » Topics » Description of Business

These excerpts taken from the CBS 10-K filed Feb 25, 2009.

Description of Business

        CBS Corp. is comprised of the following segments: Television, Radio, Outdoor, Interactive and Publishing. Effective July 1, 2008, the Company combined its existing interactive businesses, which were previously reported in the Television segment, with those of CNET and realigned its management structure to create an Interactive segment. Prior period results have been reclassified to conform to this presentation.

CBS Corp. operates in the following segments:

    TELEVISION: The Television segment consists of CBS Television, comprised of the CBS Television Network, the Company's owned television stations, its television production and syndication operations, and CBS College Sports Network; and Showtime Networks. Television revenues are generated primarily from advertising sales, television license fees and affiliate revenues. Television contributed 64% to consolidated revenues for the year ended December 31, 2008 and 65% to consolidated revenues for each of the years ended December 31, 2007 and 2006.

    RADIO: The Radio segment owns radio stations in most of the large U.S. markets. Radio revenues are generated primarily from advertising sales. Radio contributed 11%, 12% and 14% to consolidated revenues for the years ended December 31, 2008, 2007 and 2006, respectively.

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Management's Discussion and Analysis of
Results of Operations and Financial Condition (Continued)
(Tabular dollars in millions, except per share amounts)

    OUTDOOR: The Outdoor segment, principally through CBS Outdoor, displays advertising on media including billboards, transit shelters, buses, rail systems (in-car, station platforms and terminals), mall kiosks, stadium signage and in retail stores. Outdoor revenues are generated primarily from advertising sales. Outdoor contributed 16% to consolidated revenues for each of the years ended December 31, 2008 and 2007 and 15% to consolidated revenues for the year ended December 31, 2006.

    INTERACTIVE: The Interactive segment, through CBS Interactive, is an online content network for information and entertainment with a portfolio of brands including CNET, CBS.com, CBSSports.com, Gamespot, TV.com, BNET and Last.fm. The results of CNET have been included in the Interactive segment since its acquisition in 2008. Interactive contributed 3% to consolidated revenues for the year ended December 31, 2008 and 1% for each of the years ended December 31, 2007 and 2006.

    PUBLISHING: The Publishing segment consists of Simon & Schuster's consumer book publishing business with imprints such as Simon & Schuster, Pocket Books, Scribner and Free Press. Publishing contributed 6% to consolidated revenues for each of the years ended December 31, 2008, 2007 and 2006.

Description of Business



        CBS Corp. is comprised of the following segments: Television, Radio, Outdoor, Interactive and Publishing. Effective July 1,
2008, the Company combined its existing interactive businesses, which were previously reported in the Television segment, with those of CNET and realigned its management structure to create an
Interactive segment. Prior period results have been reclassified to conform to this presentation.



CBS
Corp. operates in the following segments:





    TELEVISION: The Television segment consists of CBS Television, comprised of the CBS Television
    Network
    , the Company's owned television stations, its television production and syndication operations, and CBS College Sports
    Network;
    and Showtime Networks. Television revenues are generated primarily from advertising sales, television license fees and
    affiliate revenues. Television contributed 64% to consolidated revenues for the year ended December 31, 2008 and 65% to consolidated revenues for each of the years ended December 31,
    2007 and 2006.



    RADIO: The Radio segment owns radio stations in most of the large U.S. markets. Radio revenues are generated primarily
    from advertising sales. Radio contributed 11%, 12% and 14% to consolidated revenues for the years ended December 31, 2008, 2007 and 2006, respectively.


II-4













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Management's Discussion and Analysis of

Results of Operations and Financial Condition (Continued)

(Tabular dollars in millions, except per share amounts)





    OUTDOOR: The Outdoor segment, principally through CBS Outdoor, displays
    advertising on media including billboards, transit shelters, buses, rail systems (in-car, station platforms and terminals), mall kiosks, stadium signage and in retail stores. Outdoor
    revenues are generated primarily from advertising sales. Outdoor contributed 16% to consolidated revenues for each of the years ended December 31, 2008 and 2007 and 15% to consolidated revenues
    for the year ended December 31, 2006.



    INTERACTIVE: The Interactive segment, through CBS Interactive, is an
    online content network for information and entertainment with a portfolio of brands including CNET, CBS.com, CBSSports.com, Gamespot, TV.com, BNET and Last.fm. The results of CNET have been included
    in the Interactive segment since its acquisition in 2008. Interactive contributed 3% to consolidated revenues for the year ended December 31, 2008 and 1% for each of the years ended
    December 31, 2007 and 2006.



    PUBLISHING: The Publishing segment consists of Simon & Schuster's
    consumer book publishing business with imprints such as
    Simon & Schuster, Pocket Books, Scribner and Free
    Press.
    Publishing contributed 6% to consolidated revenues for each of the years ended December 31, 2008, 2007 and 2006.



EXCERPTS ON THIS PAGE:

10-K (2 sections)
Feb 25, 2009

RELATED TOPICS for CBS:

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