Top Bulls Reasons To Buy — Vote below!

Add a New Bulls Reason

Company: CBS (CBS)
Current price:
Headline: (100 character max)
51 votes

  CBS Maintains High Ratings

CBS continues to command high ratings with its hefty primetime lineup including CSI, AFC football and its 60 Minutes. These high ratings will help keep advertising sales up as advertisers will flock to highly rated shows. Therefore, these higher ratings shows will help CBS bolster its revenues and climb its stock price back up.

(100 character max) Cancel
10 votes

  CBS Radio cleaning up and reaching out to improve revenue

CBS Radio will benefit from changes in format, selling of low-margin stations, and usage of new media to increase scope and reach. In February 2009, CBS Radio signed a multiyear sponsorship deal with concert-provider Live Nation. As part of the deal, CBS will help market Live Nation's 12,000 annual concerts as well as co-sponsor new events with Live Nation. This latest move into developing its radio segment proves that the company is creatively innovating into preexisting technologies in order to adapt to the changing advertising realm surrounding media like radio and tv. With a bolstered radio division, CBS will be able to capture more advertising revenue that it may be losing through other traditional channels like television.

(100 character max) Cancel
Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki