Badda Bing, Badda Boom: Carl’s Jr. Goes Italian with the New Parmesan Chicken Sandwich
Today Carl’s Jr.® restaurants launched its newest creation:
the Parmesan Chicken Sandwich. Featuring a crispy breaded chicken fillet
topped with melted cheese, smothered in authentic marinara sauce all on
a sesame seed bun, wise guys everywhere are lining up at the drive-thru
to chow down.
“Many people love the taste of a breaded chicken breast fillet covered
with cheese and a zesty marinara sauce,” said Brad Haley, executive vice
president of marketing for Carl’s Jr. “The new Parmesan Chicken Sandwich
from Carl’s Jr. is a big sandwich that will fill those cravings in a big
way. End of story. Capiche?”
The sandwich, available for $3.99 or $6.49 as a combo, is being promoted
through clever ads created by Los Angeles-based advertising agency
Mendelsohn|Zien, the firm behind many iconic Carl's Jr. and Hardee's®
ads. The campaign depicts a guy who outwits two burley hitmen types
assisted by conspicuous marinara stains on his shirt from eating his
Parmesan Chicken Sandwich. The ads can be viewed on the Carl’s Jr.
YouTube channel at www.youtube.com/carlsjr.
In addition, Carl’s Jr. will launch a Facebook quiz next week that
allows consumers to answer mob-related questions to determine which
infamous “made guy” they are most like at heart. Visit Carl’s Jr.
Facebook page at www.facebook.com/carlsjr
to play.
About Carl’s Jr.
Carl’s Jr. is celebrating more than 65 years in the quick-service
industry. What began as a lone hot dog cart in Los Angeles, Calif. in
1941 is today an international organization that employs nearly 30,000
people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE
Restaurants, Inc. (NYSE:CKR) of Carpinteria, Calif. As of the end of its
fiscal 2010 second quarter, CKE Restaurants, Inc., through its
subsidiaries, had a total of 3,140 franchised, licensed or
company-operated restaurants in 42 states and in 14 countries, including
1,212 Carl's Jr. restaurants and 1,915 Hardee's restaurants. For more
information, or to find a Carl’s Jr. near you, go to www.carlsjr.com.
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