CNET Networks (CNET)

TOP CONTRIBUTORS

John Simon

www.zacks.com

CNET Networks, Inc. (CNET) is the world's leading source of information and services for buyers and sellers of technology, including IS/IT professionals, enterprise decision makers, gamers, and other technology shoppers. The company provides its award-winning content via the Internet, wireless devices, broadband, radio, and print media, to clients in the U.S., Europe, and Asia. CNET uses its technical, editorial, and programming knowledge to provide new and updated product information, reviews, pricing and other related features to enable its users to make informed purchasing decisions. The company uses extensive research to offer objective information content on the technology industry and consumer products, both through its database and its printed publications. Operating in 12 countries, its main brands (including Gamespot, CNET.com, TV.com, and News.com) attract advertisers who wish to promote their products to a technologically knowledgeable audience. With hundreds of advertisers and marketing partners in its operations, advertising (Interactive) contributed 92% of CNET Networks' revenues in 2005, and will comprise well over 99% of the company's revenues now that it sold off its Computer Shopper Magazine. The company no longer breaks out publishing revenues after the divestiture of Computer Shopper. The company operates through two business segments: U.S. Media and International Media. In the third quarter of 2007, the company generated approximately 77.2% of its revenue from domestic operations and the remainder internationally, with its largest contributors being Germany, France and China. The company's strategy is to grow through acquisitions, and to expand its information services further on the Internet by launching new websites. CNET exited the third quarter of 2007 with an average of over 141 million unique monthly visitors during the quarter and daily page views of 91 million.

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