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CVS Caremark Corporation (CVS)
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CVS » Topics » Advertising

This excerpt taken from the CVS 8-K filed Aug 8, 2006.

Advertising

Advertising costs are expensed when incurred. Gross advertising expenses of $87, $20 and $22, net of cooperative advertising money received from vendors, were included in Cost of revenues in the accompanying Statements of Revenues and Direct Expenses for the 52 weeks ended February 2, 2006 and the 13-week periods ended May 4, 2006 and May 5, 2005, respectively.

This excerpt taken from the CVS 8-K filed Jun 30, 2006.

Advertising

Advertising costs are expensed when incurred. Gross advertising expenses of $87, $20 and $22, net of cooperative advertising money received from vendors, were included in Cost of revenues in the accompanying Statements of Revenues and Direct Expenses for the 52 weeks ended February 2, 2006 and the 13-week periods ended May 4, 2006 and May 5, 2005, respectively.

EXCERPTS ON THIS PAGE:

8-K
Aug 8, 2006
8-K
Jun 30, 2006

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