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This excerpt taken from the CVS 10-K filed Feb 27, 2007. Advertising costs
~ Advertising costs are expensed when the related advertising takes place. Advertising
costs, net of vendor funding, which is included in selling, general and
administrative expenses, were $265.3 million in 2006, $206.6 million in 2005
and $205.7 million in 2004.
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