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This excerpt taken from the CVS 10-K filed Feb 27, 2007. Our Strategy ~ Our mission is to be the easiest
pharmacy retailer for customers to use. We believe that ease of use means
convenience for the time-starved customer. As such, our operating strategy is
to provide a broad assortment of quality merchandise at competitive prices
using a retail format that emphasizes service, innovation and convenience
(easy-to-access, clean, well-lit and well stocked). One of the keys to our
strategy is technology, which allows us to focus on constantly improving
service and exploring ways to provide more personalized product offerings and
services. We believe that continuing to be the first to market with new and
unique products and services, using innovative marketing and adjusting our mix
of merchandise to match our customers’ needs and preferences is very important
to our ability to continue to improve customer satisfaction.
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