This excerpt taken from the CVS DEF 14A filed Apr 4, 2007.
1. Support, communicate and drive achievement of CVS business strategies and goals.
CVS has instituted a company-wide performance management and goal-setting process that ensures consistent communication and integration of corporate goals throughout its business planning activities. Each year, CVS initiates a rigorous strategic, financial and operational review to identify and confirm its business objectives for the current year and subsequent three- to five-year period. Business goals, termed imperatives, are specifically outlined and prioritized, and relevant performance metrics are assigned and quantified. These business imperatives are created and refined by the executive officers, shared with the Board, and cascaded through the Company via the corporate performance management and goal-setting processes. Departmental, team and individual goals are established to demonstrate clear correspondence to
one or more of the imperatives. Additionally, CVS has articulated six clearly defined corporate values: respect for individuals, integrity, teamwork, openness to new ideas, commitment to flawless execution, and passion for extraordinary customer service. Team and individual goals also make specific reference to these values and how they are to manifest themselves throughout the Company in the execution of both strategic and operational objectives.