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Kraft's $16B bid for Cadbury is still in the air, but even if nobody else shows up to butter up Cadbury, Kraft will doubtlessly have to sweeten the price for the deal to go through, something it might want to think twice about as that could risk endangering the company’s investment grade credit rating.
However, investors should keep in mind that Warren Buffet does own 9% of the company, so perhaps he might still assist Kraft in its bid… just like he assisted Mars last year during its acquisition of Wrigley.