Campbell Soup Company (CPB)

A producer of inexpensive food alternatives, Campbell Soup Company benefits from consumers who want to reduce spending during the current economic downturn. Between August 2008 and November 2008, the company's sales at Wal-Mart (WMT) increased by 14%, signifying consumer's shift towards soup and other value foods.^[1] Additionally, the average number of lunches that American workers are taking to work has climbed to 42 lunches per year, the highest since 1995. With a 70% share of the US soup market, Campbell's is well positioned to take advantage of changing consumer eating trends.

With 60% of the overall soup market, Campbell's has a strong presence which will make Campbell's soup sales stable in the very long term. Campbell's currently has 80% of the condensed soup category and 70% of the ready-to-serve soup category with its microwaveable and Soup-At-Hand products.

Campbell's non-soup segments have been growing and producing more consistent profits in the past years. Their higher numbers have boosted overall profits for the company.

Campbell's addition of low-sodium soup products will be successful if Campbell's marketing can prove its better tasting formulation to attract health-conscious consumers.