Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading DIGITAL cinema and 3D motion picture exhibitor, today announced the opening of the first Carmike Cinemas “BIGD” theatre in the Carolinas at Broadway at the Beach in Myrtle Beach, SC in August.
The critically acclaimed “BIGD” theatre will utilize cutting-edge technology to deliver the ultimate cinematic experience. Films in both 2D and 3D will be digitally projected onto a wall-to-wall, floor-to-ceiling screen measuring 82 feet wide and over three stories tall. A revolution in surround sound technology, “BIGD's” DIGITAL audio processing will be supported by quad-amplified, 4-way speakers and six 21-inch subwoofers. The custom QSC DIGITAL audio system will be tuned to a 7.1 speaker array with 16 channels upgradeable to 11.1.
“We're justifiably excited about bringing this innovative theatre experience to Myrtle Beach and the Carolinas,” said David Passman, Carmike’s President and CEO. The “BIGD” sets a new gold standard for the cinematic experience. It delivers unparalleled picture clarity. The light output is one of the brightest in the industry with a picture quality of noticeably higher resolution than HD. And, the deep, resonating DIGITAL sound — combined with the comfort of the plush leather high-back rocking seats — make this an unbelievably exciting movie-going experience, very different than what's offered at other theatres. It's something that has to be experienced in person to be truly appreciated.”
The “BIGD” will be the newest theatre to open in the Carmike Cinemas entertainment complex at Broadway at the Beach, expanding the number of auditoriums to seventeen. The “BIGD” experience puts you right in the heart of a movie,” said Passman. “The seating is incredibly comfortable and positioned for optimal viewing. The picture is crisp and bright. The sound is breathtaking. When you go to a movie at our “BIGD” theatre, you won't just view a film, you'll have the ultimate movie-going experience.”
About Carmike Cinemas (www.carmike.com)
Carmike Cinemas, Inc. is a U.S. leader in digital cinema and 3-D cinema deployments and one of the nation’s largest motion picture exhibitors. As of March 31, 2012, Carmike had 236 theatres with 2,264 screens in 35 states. Carmike’s digital cinema footprint reached 2,135 screens, including 220 theatres with 753 screens that are also equipped for 3-D. The circuit also includes 13 “BigD” large format digital experience auditoriums, featuring state-of-the-art equipment and luxurious seating. As ‘America’s Hometown Theatre chain,’ Carmike’s primary focus for its locations is small to mid-sized communities.
About Broadway at the Beach
Broadway at the Beach is the largest festival entertainment complex in South Carolina. A $250 million attraction, set on 350 acres in the heart of Myrtle Beach, Broadway features three theaters, 23 restaurants and eateries and more than 100 specialty shops as well as attractions, nightclubs and hotels, all surrounding the 23-acre Lake Broadway. A past recipient of the South Carolina Governor's Cup, it was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism. More than 14 million people visit Broadway at the Beach annually, making it the region’s most popular destination.
Among Broadway at the Beach’s restaurants are Hard Rock Café, Planet Hollywood and Jimmy Buffett's Margaritaville. Broadway at the Beach is also home to three hotels, Hampton Inn, Fairfield Inn and Holiday Inn Express, plus WonderWorks, Legends in Concert, Ripley’s Aquarium, Palace Theatre, Carmike’s Broadway Cinema 16, the Pavilion Nostalgia Park (featuring nine rides from the former Pavilion Amusement Park), and Celebrity Square.