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WIKI ANALYSIS
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Carpenter Technology (NYSE:CRS) manufactures and distributes specialty metals and engineered products.[1]
The company focuses on niche steel alloys that can withstand extreme pressure and heat or have a specific appearance or chemical properties. The company's customers, which include the aerospace, industrial, consumer, automotive, medical, and energy industries[2], use this steel to make products such as aircraft engine blades, hip implants, drill collars for oil exploration, and high-definition televisions.[3] The specialized nature of its products allows Carpenter to charge higher prices.
Unlike most specialty steel makers, Carpenter manufactures but also distributes its products through its own worldwide network of service centers.[4] These service centers allow Carpenter to build closer relationships with its customers, working with them to customize current products or develop new ones.[5] Many of these customers are international, as almost 30% of Carpenter's 2007 sales were in foreign markets, and the company hopes to grow this percentage in 2008.[6]
Business FinancialsCarpenter Technology manufactures highly specialized products for niche markets. Many of these products are intended for use in high-stress and extreme-heat environments. The high specialization that characterizes Carpenter's product lines allows the company to demand premium prices for its products. Carpenter manufactures materials used in a wide range of projects, including industrial tools, jet engines, fuel injectors and medical implants.[7] Over the past few years, a shift in corporate strategy, including production of higher value materials, cost-cutting and increased international sales, has led to financial success for Carpenter Technology.[8] Revenues in 2007 totaled a record $1.94 billion, with operating income reaching a record $323.8 million as well.[9] International sales grew 16% from 2006 to 2007 to $574.7 million, amounting to 29.6% of total 2007 sales.[10] The company announced in December 2007 the sale of its ceramics businesses, which was the lowest-performing of Carpenter's operating segments.[11]
Production by Segment and End-Use MarketCarpenter Technology divides its products into five major classifications: special metal alloys, stainless steels, titanium products, ceramics, and tool and other steels.[13] For the past two years, the company's special alloys and stainless steel segments have comprised the majority of Carpenter Technology's sales, totaling 82% of 2007 sales.[14] A breakdown of sales by product class is below.
| Production Segments | 2005 Revenues Generated | 2005 Percentage of Total Sales | 2006 Revenues Generated | 2006 Percentage of Total Sales | 2007 Revenues Generated | 2007 Percentage of Total Sales | ||
|---|---|---|---|---|---|---|---|---|
| Special Alloys | $515.6 | 39% | $703.8 | 45% | $895.6 | 46% | ||
| Stainless Steels | $531.9 | 40% | $528.1 | 40% | $696.8 | 36% | ||
| Titanium Products | $112.5 | 9% | $176.3 | 11% | $187.7 | 10% | ||
| Ceramics and Other Materials | $98.7 | 8% | $102.2 | 6% | $104.1 | 5% | ||
| Tool & Other Steels | $55.5 | 4% | $57.8 | 4% | $60.6 | 3% | ||
| Total | $1,314.2 | 100% | $1,568.2 | 100% | $1,944.8 | 100% | ||
Source: CRS 2007 10k[15]
Carpenter Technology produces for a number of markets, with aerospace as the primary customer.[16] However, the industrial and consumer markets also represents a significant portion of production.[17] A breakdown of sales by end-use market by revenue generated and by percentage of total sales is below.
| End-Use Market | 2005 Revenues Generated | 2005 Percentage of Total Sales | 2006 Revenues Generated | 2006 Percentage of Total Sales | 2007 Revenues Generated | 2007 Percentage of Total Sales | ||
|---|---|---|---|---|---|---|---|---|
| Aerospace | $383.5 | 29% | $636.6 | 41% | $725.8 | 37% | ||
| Industrial | $327.1 | 25% | $302.0 | 19% | $440.2 | 23% | ||
| Consumer | $210.3 | 16% | $176.5 | 11% | $206.5 | 11% | ||
| Automotive | $182.9 | 14% | $181.8 | 12% | $236.8 | 12% | ||
| Medical | $96.0 | 7% | $139.7 | 9% | $131.2 | 7% | ||
| Energy | $114.4 | 9% | $131.6 | 8% | $204.3 | 10% | ||
| Total | $1,314.2 | 100% | $1,568.2 | 100% | $1,944.8 | 100% | ||
Source: CRS 2007 10k[18]
Key Trends & Forces
CompetitionCarpenter Technology distinguishes itself from its competitors by focusing on highly-specialized products rather than traditional commodity-type products. Still, stainless steel, traditionally a commodity product, composed 36% of the company's 2007 revenues.[22] However, Carpenter manufactures only long and bar stainless steel, whereas close competitors such as AK Steel Holding (AKS) focus on the manufacture of flat-rolled products because of the larger US market.[23] Carpenter also competes in the international markets, with international sales comprising 29.6% of total 2007 sales.[24] The company's domestic competitors in the stainless steel market are:
| Market Cap (billions $US) | Revenue (billions $US) | EBITDA (billions $US) | Gross Margins | Operating Margins | ||
|---|---|---|---|---|---|---|
| Carpenter Technologies | 2.91 | 2.04 | .410 | 24.65% | 17.65% | |
| AK Steel Holding (AKS) | 5.15 | 7.00 | 875.30 | 15.48% | 9.49% | |
| Allegheny Technologies (ATI) | 7.78 | 5.45 | 1.26 | 26.58% | 21.14% | |
| Nucor (NUE) | 17.27 | 16.59 | 2.98 | 18.86% | 15.38% | |
| US Steel (X) | 11.66 | 16.87 | 1.67 | 13.28% | 6.90% | |
Source: Company Reports
References



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