CMRG » Topics » B&T Factory Direct

These excerpts taken from the CMRG 10-K filed Mar 23, 2009.

B&T Factory Direct

Under the B&T Factory Direct name, we operate a B&T Factory Direct catalog business as well as an e-commerce site, www.btdirect.com. This direct business enhances our existing Casual Male XL outlet stores, enabling us to provide a multi-channel shopping experience for the value-oriented customer. The merchandise offered in our “B&T Factory Direct” catalogs and on our website is an expanded selection but similar to the merchandise that can be found in our Casual Male XL outlet stores.

We offer a private label program, specifically for our Casual Male XL outlet stores and our B&T Factory Direct businesses, which is similar to our lifestyle private label lines found in our full-price retail stores but made at lower costs and sold at lower price points for our value-oriented customers. We currently carry Canyon Ridge, which is similar in style to our Harbor Bay product line, and Flex Zone, which is similar to our Comfort Zone™. We also carry 555 Turnpike, which is targeted toward our younger customers similar to 626 Blue, and Fuse, a contemporary line similar in style to our Synrgy product line.

During fiscal 2008, we mailed 9 editions of B&T Factory Direct with a circulation of 2.3 million.

B&T Factory Direct

SIZE="2">Under the B&T Factory Direct name, we operate a B&T Factory Direct catalog business as well as an e-commerce site, www.btdirect.com. This direct business enhances our existing Casual Male XL outlet stores, enabling us to
provide a multi-channel shopping experience for the value-oriented customer. The merchandise offered in our “B&T Factory Direct” catalogs and on our website is an expanded selection but similar to the merchandise that can be found in
our Casual Male XL outlet stores.

We offer a private label program, specifically for our Casual Male XL outlet stores and our B&T Factory Direct
businesses, which is similar to our lifestyle private label lines found in our full-price retail stores but made at lower costs and sold at lower price points for our value-oriented customers. We currently carry Canyon Ridge, which is similar
in style to our Harbor Bay product line, and Flex Zone, which is similar to our Comfort Zone™. We also carry 555 Turnpike, which is targeted toward our younger customers similar to 626 Blue, and Fuse, a
contemporary line similar in style to our Synrgy product line.

During fiscal 2008, we mailed 9 editions of B&T Factory Direct with a
circulation of 2.3 million.

These excerpts taken from the CMRG 10-K filed Mar 26, 2008.

B&T Factory Direct

Expanding on our Casual Male brand, during fiscal 2007, we fully launched “B&T Factory Direct,” a direct business catering to our value-oriented customers. Under the B&T Factory Direct name, we operate a B&T Factory Direct catalog business as well as an e-commerce site, www.btdirect.com. This direct business enhances our existing Casual Male XL outlet stores, enabling us to provide a multi-channel shopping experience for the value-oriented customer. The merchandise offered in our “B&T Factory Direct” catalogs and on our website is an expanded selection but similar to the merchandise that can be found in our Casual Male XL outlet stores.

We offer a private label program, specifically for our Casual Male XL outlet stores and our B&T Factory Direct businesses, which is similar to our lifestyle private label lines found in our full-price retail stores but made at lower costs and sold at lower price points for our value-oriented customers. We currently carry Canyon Ridge, which is similar in style to our Harbor Bay product line, and Flex Zone, which is similar to our Comfort Zone™. We also carry 555 Turnpike, which is targeted toward our younger customers similar to 626 Blue, and Fuse, a contemporary line similar in style to our Synrgy product line.

During fiscal 2007, we mailed 7 editions of B&T Factory Direct with a circulation of 1.5 million.

 

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B&T Factory Direct

Expanding on our Casual Male brand, during fiscal 2007, we fully launched “B&T Factory Direct,” a direct business
catering to our value-oriented customers. Under the B&T Factory Direct name, we operate a B&T Factory Direct catalog business as well as an e-commerce site, www.btdirect.com. This direct business enhances our existing Casual Male XL
outlet stores, enabling us to provide a multi-channel shopping experience for the value-oriented customer. The merchandise offered in our “B&T Factory Direct” catalogs and on our website is an expanded selection but similar to the
merchandise that can be found in our Casual Male XL outlet stores.

We offer a private label program, specifically for our Casual Male XL
outlet stores and our B&T Factory Direct businesses, which is similar to our lifestyle private label lines found in our full-price retail stores but made at lower costs and sold at lower price points for our value-oriented customers. We
currently carry Canyon Ridge, which is similar in style to our Harbor Bay product line, and Flex Zone, which is similar to our Comfort Zone™. We also carry 555 Turnpike, which is targeted toward our younger
customers similar to 626 Blue, and Fuse, a contemporary line similar in style to our Synrgy product line.

During
fiscal 2007, we mailed 7 editions of B&T Factory Direct with a circulation of 1.5 million.

 


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This excerpt taken from the CMRG 10-K filed Apr 2, 2007.

B&T Factory Direct

During fiscal 2006, we began to reposition our merchandise strategy for our Casual Male XL outlet stores by building a strong private label program with similar lifestyle assortments found in our retail stores but made at lower costs and sold at lower price points for our value-oriented customers. We currently carry Canyon Ridge, which is similar in style to our Harbor Bay product line, and Flex Zone, which is similar to our Comfort Zone™. We will be expanding this offering in 2007 to include 555 Turnpike, which will be targeted toward our younger customers similar to 636 Blue, and Fuse, a contemporary line similar in style to our Synrgy product line.

Also, to support the multi-channel opportunities of this new brand, we commenced a direct business in Fall 2006 by starting a new website, www.btdirect.com. We plan to expand this new brand by starting a catalog in fiscal 2007 and increasing our marketing efforts to grow this business.

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