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These excerpts taken from the CMRG 10-K filed Mar 23, 2009. B&T Factory Direct Under the B&T Factory Direct name, we operate a B&T Factory Direct catalog business as well as an e-commerce site, www.btdirect.com. This direct business enhances our existing Casual Male XL outlet stores, enabling us to provide a multi-channel shopping experience for the value-oriented customer. The merchandise offered in our B&T Factory Direct catalogs and on our website is an expanded selection but similar to the merchandise that can be found in our Casual Male XL outlet stores. We offer a private label program, specifically for our Casual Male XL outlet stores and our B&T Factory Direct businesses, which is similar to our lifestyle private label lines found in our full-price retail stores but made at lower costs and sold at lower price points for our value-oriented customers. We currently carry Canyon Ridge, which is similar in style to our Harbor Bay product line, and Flex Zone, which is similar to our Comfort Zone. We also carry 555 Turnpike, which is targeted toward our younger customers similar to 626 Blue, and Fuse, a contemporary line similar in style to our Synrgy product line. During fiscal 2008, we mailed 9 editions of B&T Factory Direct with a circulation of 2.3 million. B&T Factory Direct SIZE="2">Under the B&T Factory Direct name, we operate a B&T Factory Direct catalog business as well as an e-commerce site, www.btdirect.com. This direct business enhances our existing Casual Male XL outlet stores, enabling us to We offer a private label program, specifically for our Casual Male XL outlet stores and our B&T Factory Direct During fiscal 2008, we mailed 9 editions of B&T Factory Direct with a These excerpts taken from the CMRG 10-K filed Mar 26, 2008. B&T Factory Direct Expanding on our Casual Male brand, during fiscal 2007, we fully launched B&T Factory Direct, a direct business catering to our value-oriented customers. Under the B&T Factory Direct name, we operate a B&T Factory Direct catalog business as well as an e-commerce site, www.btdirect.com. This direct business enhances our existing Casual Male XL outlet stores, enabling us to provide a multi-channel shopping experience for the value-oriented customer. The merchandise offered in our B&T Factory Direct catalogs and on our website is an expanded selection but similar to the merchandise that can be found in our Casual Male XL outlet stores. We offer a private label program, specifically for our Casual Male XL outlet stores and our B&T Factory Direct businesses, which is similar to our lifestyle private label lines found in our full-price retail stores but made at lower costs and sold at lower price points for our value-oriented customers. We currently carry Canyon Ridge, which is similar in style to our Harbor Bay product line, and Flex Zone, which is similar to our Comfort Zone. We also carry 555 Turnpike, which is targeted toward our younger customers similar to 626 Blue, and Fuse, a contemporary line similar in style to our Synrgy product line. During fiscal 2007, we mailed 7 editions of B&T Factory Direct with a circulation of 1.5 million.
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Table of ContentsB&T Factory Direct Expanding on our Casual Male brand, during fiscal 2007, we fully launched B&T Factory Direct, a direct business We offer a private label program, specifically for our Casual Male XL During
6 Table of ContentsThis excerpt taken from the CMRG 10-K filed Apr 2, 2007. B&T Factory Direct During fiscal 2006, we began to reposition our merchandise strategy for our Casual Male XL outlet stores by building a strong private label program with similar lifestyle assortments found in our retail stores but made at lower costs and sold at lower price points for our value-oriented customers. We currently carry Canyon Ridge, which is similar in style to our Harbor Bay product line, and Flex Zone, which is similar to our Comfort Zone. We will be expanding this offering in 2007 to include 555 Turnpike, which will be targeted toward our younger customers similar to 636 Blue, and Fuse, a contemporary line similar in style to our Synrgy product line. Also, to support the multi-channel opportunities of this new brand, we commenced a direct business in Fall 2006 by starting a new website, www.btdirect.com. We plan to expand this new brand by starting a catalog in fiscal 2007 and increasing our marketing efforts to grow this business. | EXCERPTS ON THIS PAGE:
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