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Celgene (NYSE:NYSE:) is a pharmaceutical company that develops and sells drugs to treat blood cancers. Its main drugs include Thalomid, which is used to treat multiple myeloma, a cancer of the plasma cell in blood; Revlimid, which is a first-line treatment for myelodysplastic syndrome (MDS); and a family of Ritalin drugs, which are used to treat Attention Deficit Disorder (ADHD). Sales of Revlimid are growing rapidly, from $3 million in 2005 to over $320 million in 2006, representing nearly 30% of the company's 2006 revenue.
However, Revlimid will face its stiffest competition yet when rival company Millemnium's new drug Velcade is approved for use in first-line treatment of multiple myeloma. Velcade has shown much greater efficacy as a first-line treatment in its clinical trials, surpassing the performance of Revlimid, which means it will compete fiercely with Revlimid after it receives FDA approval and enters the market.
Celgene took a step to respond to the challenge posed by Millennium with its 2007 acquisition of Pharmion (PHRM). The company expects the Pharmion deal to help it capture additional market share in the treatment of multiple myeloma by incorporating Pharmion's Vidaza into its existing drug portfolio. Unlike Revlimid, which targets low-risk multiple myeloma patients, Vidaza is a popular and effective treatment for high-risk multiple myeloma patients. Potential future combination drugs that include both Vidaza and Revlimid would allow Celgene to increase market share by expanding its targeted patient base.
Celgene sells leading drugs in the fields of hematology (blood cancer) and oncology. Its hallmark drugs include Thalomid, Revlimid, and a family of Ritalin products. Both Thalomid and Revlimid are drugs used in the treatment of multiple myeloma and associated blood cancers.
Multiple myeloma is the second most prevalent of all blood cancers and represents 1% of all cancers and 2% of all cancer deaths. Approximately 63,000 Americans are affected by multiple myeloma, and 14,600 new cases are diagnosed annually. [1]
| Drug | Sales Revenue in 2006 | % Change (05-06) | Sales Revenue in 2005 | % Change (04-05) | Sales Revenue in 2004 |
|---|---|---|---|---|---|
| Revlimid | $320.6 | -- | $2.9 | -- | -- |
| Thalomid | $432.9 | 11.6% | $387.8 | 25.7% | $308.6 |
| Ritalin/Focalin (Royalty Revenue) | $330 | 37% | $240.8 | -- | -- |
| Alkeran | $50.3 | 1.2% | $49.7 | 193.4% | $17.0 |
| Total Sales Revenue | $1,134.6 | 66.5% | $681.6 | 106.4% | $330.6 |
Celgene has many new drugs in different phases of development, including a major class of drugs called iMiDs, which are novel small molecule drugs. iMiDs are able to modulate the immune system and other important cells in the body through multiple mechanisms of action. Revlimid is one such iMiD, and two other new drugs, CC-4047 and CC-11006, have advanced to the last stage of clinical trials. The two drugs are aimed at treating sickle cell anemia. [12]
Celgene's leading products, Revlimid and Thalomid, have shown consistent strong performance due to their efficacy in treating blood cancers. However, competition from drugs such as MLNM's Velcade and CEPH's Treanda may significantly limit future growth of Revlimid sales.
The following chart shows the drugs in development at Celgene's major competitors that may affect the performance. Celgene's current and future products.
| Competitor | Area |
|---|---|
| Amgen (AMGN) | TNFa and kinase inhibitors |
| Novartis AG (NVS) | IMiDs compounds and kinase inhibitors |
| Bristol-Myers Squibb Company (BMY) | IMiDs and TNFa inhibitors |
| Genentech (DNA) | IMiDs and TNFa inhibitors |
| AstraZeneca (AZN) | IMiDs and TNFa inhibitors |
| Millennium Pharmaceuticals (MLNM) | IMiDs |
| Pfizer (PFE) | Kinase Inhibitors |
| Celgene Drug/Competitor Drug (cancer type) | Sales Revenue | Market Share |
|---|---|---|
| CANCER DRUGS | ||
| Revlimid (blood) (CELG) | $320 | 6.11% [18] |
| Thalomid (blood) (CELG) | $433 | 8.26% [19] |
| Alkeran (ovarian) (CELG) | $50 | 0.95% [20] |
| Erbitux (skin) (BMY) | $652 | 12.4% [21] |
| Taxol (ovarian) (BMY) | $563 | 10.7% [22] |
| Sprycel (blood) (BMY) | $25 | 0.48% [23] |
| Vectibix (generic cancer) (AMGN) | $39 | 0.74% [24] |
| Glivec (blood)(NVS) | $2204 | 42.1% [25] |
| Zometa (generic cancer) (NVS) | $954 | 18.2% [26] |
| IMMUNOMODULATORY DRUGS | ||
| Revlimid (CELG) | $320 | 3.61% [27] |
| Thalomid (CELG) | $433 | 4.89% [28] |
| Orencia (BMY) | $89 | 1.01% [29] |
| Enbrel (AMGN) | $2879 | 32.5% [30] |
| Epogen (AMGN) | $2511 | 28.4% [31] |
| Voltaren (NVS) | $552 | 6.23% [32] |
| Rituxan (DNA) | $2071 | 23.4% [33] |
| ADHD DRUGS | ||
| Ritalin (CELG) | $330 | 26.8% [34] |
| Concerta (JNJ) | $900 | 73.1% [35] |
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