CEDC » Topics » Vodka

This excerpt taken from the CEDC 10-K filed Feb 29, 2008.

Vodka

The Polish vodka market is divided into four segments based on quality and price(*):

 

   

Top premium and imported vodkas, with such brands as Finlandia, Absolut, Bols Excellent, Chopin, and Królewska;

 

   

Premium segment, with such brands as Bols Vodka, Sobieski, Wyborowa, Smirnoff, Eristoff, Maximus, and Palace Vodka;

 

   

Mainstream segment, with such brands as Absolwent, Batory, Zlota Gorzka, Luksusowa, Soplica, Zubrówka, Zoladkowa Gorzka, Polska; and

 

   

Economy segment, with such brands as Starogardzka, Krakowska, Boss, Niagara, Czysta Slaska, Prezydent, Z Czerwona Kartka, and Ludowa.

 

(*) Brands in bold face type are produced by us.

In terms of value, the top premium and imported segment accounts for approximately 5% of total sales volume of vodka, while the premium segment accounts for approximately 20% of total sales volume. The mainstream segment which is the largest, now represents approximately 40% of total sales volume. Sales in the economy segment have declined such that the economy segment currently represents approximately 35% of total sales volume.

This excerpt taken from the CEDC 10-K filed Mar 15, 2007.

Vodka

The Polish vodka market is divided into four segments based on quality and price(*):

 

   

Top premium and imported vodkas, with such brands as Finlandia, Absolut, Bols Excellent, Chopin, and Królewska;

 

   

Premium segment, with such brands as Bols Vodka, Sobieski, Wyborowa, Smirnoff, Eristoff, Maximus, and Palace Vodka;

 

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Mainstream segment, with such brands as Absolwent, Batory, Luksusowa, Soplica, Zubrówka, Zoladkowa Gorzka, Polska; and

 

   

Economy segment, with such brands as Starogardzka, Krakowska, Boss, Czysta Slaska, Prezydent, Z Czerwona Kartka, and Ludowa.


(*) Brands in bold face type are produced by us.

In terms of value, the top premium and imported segment accounts for approximately 5% of total sales volume of vodka, while the premium segment accounts for approximately 19% of total sales volume. The mainstream segment which is the largest, now represents 40% of total sales volume. Sales in the economy segment have leveled off such that the economy segment currently represents 36% of total sales volume.

This excerpt taken from the CEDC 8-K filed Dec 4, 2006.

Vodka

 

    The Polish vodka market is divided into four segments based on quality and price(*):

 

    Top premium and imported vodkas, with such brands as Finlandia, Absolut, Bols Excellent, Chopin, and Królewska;

 

    Premium segment, with such brands as Bols Vodka, Sobieski, Wyborowa, Smirnoff, Eristoff, Maximus, and Palace Vodka;

 

    Mainstream segment, with such brands as Absolwent, Batory Luksusowa, Soplica, Zubrówka, ZoŁadkowa Gorzka, Polska; and

 

    Economy segment, with such brands as Starogardzka, Krakowska, Boss, Czysta Slaska, Prezydent, Z Czerwona Kartka, and Ludowa.

(*) Brands in bold face type are produced by us.

In terms of volume, the top premium and imported segment accounts for approximately 2.8% of total sales volume and 3.8% of total sales value of vodka, while the premium segment accounts for approximately 18.1% of total sales volume and 22.1% of total sales value. The mainstream segment which is the largest, now represents 41.8% of total sales volume and 45.2% of total sales value. Sales in the economy segment have leveled off such that the economy segment currently represents 36.7% of total sales volume and 28.9% of total sales value.

This excerpt taken from the CEDC 10-K filed Mar 14, 2006.

Vodka

The Polish vodka market is divided into four segments based on quality and price:

 

    Top premium and imported vodkas, with such brands as Finlandia, Absolut, Bols Excellent, Chopin, and Królewska;

 

    Premium segment, with such brands as Bols Vodka, Sobieski, Wyborowa, Smirnoff, Eristoff, Maximus, and Palace Vodka;

 

    Mainstream segment, with such brands as Absolwent, Batory Luksusowa, Soplica, Zubrowka, ZoŁadkowa Gorzka, Polska; and

 

    Economy segment, with such brands as Starogardzka, Krakowska, Boss, Czysta Slaska, Prezydent, Z Czerwona Kartka, and Ludowa.

(bolded brands are produced by CEDC)

In terms of volume, the top premium segment accounts for approximately 2.8% of total sales volume and 3.8% of total sales value of vodka, while the premium segment accounts for approximately 18.6% of total sales volume and 22.1% of total sales value. The mainstream segment, the largest segment, now represents 41.9% of total sales volume and 45.2% of total sales value. Sales in the economy segment have leveled off level such that the economy segment currently represents 36.8% of total sales volume and 28.9% of total sales value.

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