newratings.com  Jun 9  Comment 
WASHINGTON (dpa-AFX) - Cherokee Inc. (CHKE) revealed a profit for third quarter that decreased from last year. The company said its bottom line fell to $2.58 million, or $0.29 per share. This was down from $3.57 million, or $0.41 per share, in...
newratings.com  Apr 14  Comment 
WASHINGTON (dpa-AFX) - Cherokee Inc. (CHKE) revealed a profit for fourth quarter that declined from last year. The company said its earnings declined to $1.4 million, or $0.16 per share. This was lower than $1.7 million, or $0.19 per share, in...
newratings.com  Dec 10  Comment 
WASHINGTON (dpa-AFX) - Cherokee Inc. (CHKE) announced earnings for third quarter that lost ground compared to the same period last year. The company said its profit fell to $1.55 million, or $0.17 per share. This was down from $2.32 million, or...
Benzinga  Sep 21  Comment 
Jeff Van Sinderen of B. Riley & Co. recently held discussions with management teams from major shoe companies. Van Sinderen maintained Buy ratings on Cherokee Inc (NASDAQ: CHKE) and Steven Madden, Ltd. (NASDAQ: SHOO). Van Sinderen maintained...
Benzinga  Sep 11  Comment 
Cherokee Inc (NASDAQ: CHKE) shares dipped 33.64 percent to $16.00 in pre-market trading after the company reported weaker-than-expected results for its fiscal second quarter. Zumiez Inc. (NASDAQ: ZUMZ) shares fell 18.19 percent to $17.72 in...
Wall Street Journal  Sep 10  Comment 
Apparel company Cherokee Inc. said Target Corp. has decided not to renew its U.S. license for the Cherokee brand after it expires Jan. 31, 2017.

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Cherokee is strictly a brand licensor. It owns the Cherokee, Sideout, and Carole Little brands, which it licenses to selected retailers. The company does no product design, no production sourcing, and no marketing - this is left to the licensees. In effect, Cherokee replaces private label brands for these licensees. This is what's known as a "light" business model, requiring next to no capital investment and little expenses save for paying the few employees and maintaining the brand trademarks in various countries. Every dollar invested into capital spending returns several hundred percent in earnings (return on tangible capital).


There is 24 million in cash on the balance sheet, and no debt. Free cash flow margin has averaged an outstanding 50% or higher for the last 5 years. The company doesn't horde this cash... it pays out 65% of it, to the tune of a 9% dividend yield.

Trends and Forces

Avenues for growth

Cherokee has some avenues for growth, as well. The company's deal with UK retailer Tesco has been advantageous, as Tesco has moved the brand into Eastern Europe, Asia (including China), and parts of Africa. The company also has a deal with Zellers in Canada and potential deals in China for the Sideout brand and Mexico for the Cherokee brand.


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