Market Intelligence Center  Jan 20  Comment 
The patented option trade-picking algorithms behind MarketIntelligenceCenter.com's Artificial Intelligence Center have selected a covered call trade on Childrens Place Retail Stores (PLCE) that includes 5.50% downside protection. Sell one contract...
Market Intelligence Center  Jan 15  Comment 
The patented option trade-picking algorithms behind MarketIntelligenceCenter.com's Artificial Intelligence Center have selected a covered call trade on Childrens Place Retail Stores (PLCE) that includes 7.04% downside protection. Sell one contract...
Benzinga  Jan 8  Comment 
Shares of Childrens Place Inc (NASDAQ: PLCE) were quiet Thursday morning despite positive Q4 guidance and news of a $100 million share buyback plan. President and Chief Executive Officer Jane Elfers announced, "Today, we are updating our...
Market Intelligence Center  Oct 27  Comment 
Option-trade picking algorithms patented by MarketIntelligenceCenter.com found a trading opportunity with Childrens Place Retail Stores (PLCE) that should provide a 4.69% return in just 54 days. Sell one Dec. '14 call at the $47.50 level for each...
TheStreet.com  Sep 23  Comment 
Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link. aTheStreet Ratings quantitative algorithm...
TheStreet.com  Sep 23  Comment 
NEW YORK (TheStreet) -- RATINGS CHANGES LG Display was upgraded to buy at TheStreet Ratings. You can view the full analysis from the report here: LPL Ratings Report Children's Place was upgraded to buy at TheStreet Ratings. You can view the...
Forbes  Sep 10  Comment 
Shareholders of Children's Place, Inc. (NASD: PLCE) looking to boost their income beyond the stock's 1% annualized dividend yield can sell the March 2015 covered call at the $52.50 strike and collect the premium based on the $3.20 bid, which...
TheStreet.com  Aug 22  Comment 
NEW YORK (TheStreet) --aThe Children's Place a price target and full year 2014 and 2015 earnings estimates were raised by analysts at BMO Capital,afollowing the company's 2014 second quarter earnings beat. The firm raised its price target on...
Benzinga  Aug 22  Comment 
On CNBC's Fast Money, Karen Finerman said that Childrens Place (NASDAQ: PLCE) didn't increase guidance as much as she hoped, but she likes it and she still has a long position. Childrens Place spiked 7.79 percent Thursday and closed at...


The Children's Place Retail Stores, Inc. is a specialty apparel retailer serving the children's market, specifically ages newborn to 14 years old. The Children's Place currently owns and operates 906 stores[1], and also has an online sales presence.

The Children's Place recently exited their operations of the Disney Store business, which the company had operated since November 2004. The company believes their market share of children's apparel increased from 3.7% in FY2006 to 3.8% in FY2007, based on research from NPD[2].


The Children's Place was incorporated in June 1988, and designs, contracts to manufacture, and sells value-priced, high-quality children's clothing under their own brand name.

Disney Stores / "Hoop"

The Children's Place recently exited their operations of the Disney Store business, which they had operated since November 2004. This business consisted of all Disney Stores in the United States and Canada, certain Disney Outlet stores, and 2 flagship stores. Other flagship stores and stores located on Disney Properties were not part of the operations. On March 20, 2008, the Children's Place announced that it had decided to exit the Disney Store business. This business had been operated as a wholly owned subsidiary known as "Hoop"; the Hoop businesses (including Hoop Holdings, LLC, Hoop Retail Stores, LLC, and Hoop Canada Holdings Inc.) each filed Chapter 11 bankruptcy on March 26, 2008.


Although profit was up for FY2007 over FY2006, gross profit dropped. Net income dropped from $87.4M in FY2006 to a loss of $59.6M in FY2007, mostly due to asset impairment charges of $96M, including $80.3M in impairments due to the exit of the Disney store business.[3].

During FY 2007, The Children's Place opened 54 stores, and closed 16. Plans for FY2008 include opening approximately 30 stores and remodeling of 17 stores.[4]

Net Sales

Net sales for FY2007 were approximately $2.16B.[5], an increase of $145M (7%) over FY2006. The Children's Place Internet business accounted for approximately 3.6% of sales in FY2007 [6]. 4th quarter (seasonal) sales account for approximately 31% of annual net sales. Comparable store sales increased 2% in FY2007 as compared with 11% in FY2006.

The Disney Store and Children's Place net sales are segmented below for FY2006 and FY2007. Children's Place Net Sales segmented[7].

Gross Profit

Gross profit for FY2007 was approximately $798.5M, as compared with $828.4M in FY2006.[8].


There are a number of competitors for the Children's Place. Given their regular presence in shopping malls, other mall-based competitors include GapKids, babyGap, and Old Navy (all divisions of The Gap) and Gymboree Stores, Crazy 8, and Janie and Jack (all divisions of GYMB, although Janie and Jack merchandise tends to be significantly more expensive; and babystyle. Mall-anchored department stores also provide competition; those providing value-priced merchandise, including Sears and J.C. Penney are strong competitors. Other department stores in the children's apparel market with competitive pricing include Target, Wal-Mart and Kohl's. The Children's Place new shoe-store in the store concept also faces competition with shoe retailers such as Payless and Stride Rite. Additionally, they also compete with other specialty stores, local boutiques, and other national chains.


  1. Children's Place FY2007 10-K, April 2, 2008
  2. Children's Place FY2007 10-K, pg. 30
  3. Children's Place FY2007 10-K, pg. 28
  4. Children's Place FY2007 10-K, pg 8
  5. Children's Place FY2007 10-K, pg. 28
  6. Children's Place 10-K FY2007, pg. 10
  7. Children's Place FY2007 10-K, pg. 110
  8. Children's Place FY2007 10-K, pg. 28


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