CHL » Topics » Our Strategy

This excerpt taken from the CHL 20-F filed Jun 23, 2009.

Our Strategy

As a pioneer and the market leader in the world’s largest mobile telecommunications market, we intend to further consolidate our market leading position in the mobile telecommunications market by innovatively developing new customers and new voice usage and value-added business opportunities as well as further expanding our efforts in exploring the rural and corporate

 

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customer markets. We intend to continue enhancing our competitive advantages in terms of scale of operations, networks, support systems, brands, marketing and sales channels and services, and strengthening our ability to innovate in terms of services, businesses, technologies and management, so as to further develop our multi-media communications services and become the leader in providing mobile information. Moreover, we will continue to expand both the geographic coverage and the service offerings of our 3G services and closely monitor future developments in the new generation of mobile telecommunications networks and technologies, including the long-term evolution, or LTE, technology, which is a mainstream standard for the evolution of existing 3G technologies.

We believe the mobile telecommunications market in Mainland China will continue to expand, and we have designed our business strategy to achieve sustainable growth. Our business strategy includes the following key elements:

 

   

continue to develop new customers, particularly new corporate customers;

 

   

further expand our market share in rural areas;

 

   

develop new voice usage opportunities;

 

   

expand our efforts in developing value-added business;

 

   

enhance our competitive advantages in terms of scale of operations and networks;

 

   

refine and optimize our telecommunications and information technology supporting networks;

 

   

enhance our brand and improve our customer services;

 

   

strengthen our sales and marketing channels;

 

   

continue to emphasize innovation in terms of services, businesses, technologies and management;

 

   

promote the integration of our 2G and 3G networks and a smooth transition for customers upgrading from our 2G services to 3G services;

 

   

leverage our existing competitive advantages to promote our 3G services;

 

   

capitalize on the policies of the PRC government that seek to promote the development of the TD-SCDMA industry and participate in the development of the TD-SCDMA industry chain and improvement of the TD-SCDMA technology; and

 

   

promote the synchronized development and convergence of TD-LTE and FDD-LTE, the two models of the LTE technology.

This excerpt taken from the CHL 20-F filed Jun 11, 2008.

Our Strategy

As a pioneer and the market leader in the world’s largest mobile telecommunications market, we intend to further consolidate our market leading position in the mobile telecommunications market by innovatively developing new customers and new voice usage and value-added business opportunities as well as further expanding our efforts in exploring the rural and corporate customer markets. We intend to continue enhancing our competitive advantages in terms of scale of operations, networks, support systems, brands, marketing and sales channels and services, and strengthening our ability to innovate in terms of services, businesses, technologies and management, so as to further develop our multi-media communications services and become the leader in providing mobile information. Moreover, we will continue to carry out planning and operational preparation for the new generation of mobile telecommunications networks and technologies, including closely monitoring future developments in the long-term evolution, or LTE, technology, which is an evolution of existing 3G networks.

We believe the mobile telecommunications market in Mainland China will continue to expand, and we have designed our business strategy to achieve sustainable growth. Our business strategy includes the following key elements:

 

   

continue to develop new customers, particularly new corporate customers;

 

   

further expand our market share in rural areas;

 

   

develop new voice usage opportunities;

 

   

expand our efforts in developing value-added business;

 

   

enhance our competitive advantages in terms of scale of operations and networks;

 

   

refine and optimize our telecommunications and information technology supporting networks;

 

   

enhance our brand and improve our customer services;

 

   

strengthen our proprietary sales channels and our online sales and marketing channels;

 

   

continue to emphasize innovation in terms of services, businesses, technologies and management; and

 

   

plan and prepare for the construction and operation of the new generation of mobile telecommunications networks and technologies.

This excerpt taken from the CHL 20-F filed Jun 12, 2007.

Our Strategy

As a pioneer and the market leader in the world’s largest mobile telecommunications market, we intend to further consolidate our market leading position in the mobile telecommunications market by innovatively developing new customers and new voice usage and value-added business opportunities as well as further expanding our efforts in exploring the markets in rural areas. We intend to continue enhancing our competitive advantages in terms of scale of operations, networks, support systems, brands, marketing and sales channels and services, and strengthening our ability to innovate in terms of services, businesses, technologies and management, so as to further develop our multi-media communications services and become the leader in providing mobile information. Moreover, we will commit ourselves fully to servicing the 2008 Beijing Olympics and carrying out planning and operational preparation for the new generation of mobile telecommunications networks and technologies.

We believe the mobile telecommunications market in Mainland China will continue to expand, and we have designed our business strategy to achieve sustainable growth. Our business strategy includes the following key elements:

 

   

develop new customers, particularly new corporate customers, and further expand our efforts in exploring the markets in rural areas;

 

   

develop new voice usage opportunities;

 

   

expand our efforts in developing value-added business;

 

   

enhance our competitive advantages in terms of scale of operations and networks;

 

   

refine and optimize our telecommunications and information technology supporting networks;

 

   

enhance our brand and improve our customer services;

 

   

strengthen our proprietary sales channels and our online sales and marketing channels;

 

   

continue to emphasize innovation in terms of services, businesses, technologies and management;

 

   

commit to serving the 2008 Beijing Olympics; and

 

   

plan and prepare for the construction and operation of the new generation of mobile telecommunications networks and technologies.

This excerpt taken from the CHL 20-F filed Jun 9, 2006.

Our Strategy

As a pioneer and the market leader in the world’s largest mobile telecommunications market, we intend to further consolidate our market leading position in the mobile telecommunications market by innovatively developing new customers, new voice usage and new businesses. We intend to continue to develop our brand, enhance our proprietary sales channel capabilities, strengthen the establishment and integration of our online sales channels, continually improve our basic customer service and strengthen our ability to innovate in terms of businesses, technologies, management and business model. Moreover, we will pay particular attention to developing our corporate customer base, developing a new competitive advantage in terms of our network and support systems, committing ourselves fully to servicing the 2008 Beijing Olympics and carrying out planning and operational preparation for the development of 3G.

We believe the mobile telecommunications market in Mainland China will continue to expand, and we have designed our business strategy to achieve sustainable growth. Our business strategy includes the following key elements:

 

    develop new customers, particularly new corporate customers;

 

    enhance our brand and improve our customer services;

 

    enhance our proprietary sales channels;

 

    strengthen our online sales and marketing channels;

 

    refine and optimize our telecommunications and information technology supporting networks;

 

    continue to emphasize innovation in developing businesses, technologies and customers as well as management and business models;

 

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    commit to serving the 2008 Beijing Olympics; and

 

    plan actively and prepare operationally for the construction and operation of 3G.
This excerpt taken from the CHL 20-F filed Jun 13, 2005.

Our Strategy

 

As a pioneer and the market leader in the world’s largest mobile telecommunications market, we intend to focus on our core mobile telecommunications business, enhance our core competitiveness through economies of scale, continue to implement a differentiated sales strategy, develop new businesses, enhance our network management, establish a world class telecommunications and IT supporting network, and further consolidate our position as the market leader in the mobile telecommunications industry in Mainland China.

 

We believe the mobile telecommunications market in Mainland China will continue to expand, and we have designed our business strategy to achieve sustainable growth. Our business strategy includes the following key elements:

 

    implement a differentiated sales and marketing strategy;

 

    continue to improve our customer services and satisfaction;

 

    refine and optimize our telecommunications and IT supporting networks;

 

    emphasize innovation in developing our new businesses; and

 

    continue to utilize our existing competitive advantages in terms of network, technology and resources, markets experience and market leading position to actively prepare for the construction and development of 3G.

 

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