This excerpt taken from the C 8-K filed Apr 15, 2005.
Investing to expand our core franchises. Investment spending continued in the first quarter and resulted in the addition of 83 new branches, consisting of 69 consumer finance and 14 retail bank branches. The First American Bank acquisition also added 106 branches in Texas. Advertising and marketing expenditures focused on global brand support and new product offerings in consumer and wealth management.