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CCO » Topics » Attractive Out-of-home Industry Fundamentals

These excerpts taken from the CCO 10-K filed Feb 14, 2008.

Attractive Out-of-home Industry Fundamentals

We believe outdoor advertising offers valuable out-of-home positions and compelling value propositions to advertisers.

 

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Audience Reach. 98% of Americans travel in a car each week as reported by the Arbitron National In-Car Study (July 2003).

 

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Valuable Out-of-home Position. Outdoor media reaches potential consumers outside of the home, which we believe is a valuable position as it is closer to the purchase decision. Today, consumers spend a significant portion of their day out-of-home, while out-of-home media garner a disproportionately smaller share of media spending than in-home media. We believe this discrepancy represents an opportunity for growth.

 

  •  

Compelling Value Propositions. We believe outdoor media offers compelling value propositions to advertisers by providing cost effective media advertising outlets, as measured by persons reached per dollar invested. We believe the cost effectiveness of outdoor media provides opportunity for growth.

 

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Table of Contents

Attractive Out-of-home Industry Fundamentals

We believe outdoor advertising offers valuable out-of-home positions and compelling value propositions to advertisers.


 







 • 

Audience Reach. 98% of Americans travel in a car each week as reported by the Arbitron National In-Car Study (July 2003).

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







 • 

Valuable Out-of-home Position. Outdoor media reaches potential consumers outside of the home, which we believe is a valuable position as it is closer to the
purchase decision. Today, consumers spend a significant portion of their day out-of-home, while out-of-home media garner a disproportionately smaller share of media spending than in-home media. We believe this discrepancy represents an opportunity
for growth.

 







 • 

Compelling Value Propositions. We believe outdoor media offers compelling value propositions to advertisers by providing cost effective media advertising
outlets, as measured by persons reached per dollar invested. We believe the cost effectiveness of outdoor media provides opportunity for growth.

SIZE="1"> 


- 4 -






Table of Contents


EXCERPTS ON THIS PAGE:

10-K (2 sections)
Feb 14, 2008

RELATED TOPICS for CCO:

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