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CCO » Topics » Digital Billboard Conversion Initiatives

These excerpts taken from the CCO 10-K filed Feb 14, 2008.

Digital Billboard Conversion Initiatives

Advances in electronic displays, including flat screens, LCDs and LEDs, allow us to provide these technologies as alternatives to traditional methods of outdoor advertising. These electronic displays may be linked

 

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through centralized computer systems to instantaneously and simultaneously change static advertisements on a large number of displays. These capabilities will allow us to transition from selling space on a display to a single advertiser to selling time on that display to multiple advertisers. We believe this transition will create new advertising opportunities for our existing clients and will attract new advertisers, such as certain retailers that desire to change advertisements frequently and on short notice. We recently began converting a limited number of vinyl boards to networked digital boards. We believe that the costs of digital upgrades will decrease over time as technologies improve and more digital boards come to market.

Digital Billboard Conversion
Initiatives

Advances in electronic displays, including flat screens, LCDs and LEDs, allow us to provide these technologies as
alternatives to traditional methods of outdoor advertising. These electronic displays may be linked

 


- 5 -






Table of Contents



through centralized computer systems to instantaneously and simultaneously change static advertisements on a large number of displays. These capabilities
will allow us to transition from selling space on a display to a single advertiser to selling time on that display to multiple advertisers. We believe this transition will create new advertising opportunities for our existing clients and will
attract new advertisers, such as certain retailers that desire to change advertisements frequently and on short notice. We recently began converting a limited number of vinyl boards to networked digital boards. We believe that the costs of digital
upgrades will decrease over time as technologies improve and more digital boards come to market.

EXCERPTS ON THIS PAGE:

10-K (2 sections)
Feb 14, 2008

RELATED TOPICS for CCO:

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