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Clear Channel Outdoor Holdings (CCO)
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CCO » Topics » Experienced Management Team and Entrepreneurial Culture

These excerpts taken from the CCO 10-K filed Feb 14, 2008.

Experienced Management Team and Entrepreneurial Culture

We have an experienced management team from our senior executives to our local market managers. We also maintain an entrepreneurial culture empowering local market managers to operate their markets as separate profit centers, subject to centralized oversight. A portion of our managers’ compensation is dependent upon the financial success of their individual market. Our managers also have full access to our centralized resources, including sales training, research tools, shared best practices, global procurement and financial and legal support.

Experienced
Management Team and Entrepreneurial Culture

We have an experienced management team from our senior executives to our local market
managers. We also maintain an entrepreneurial culture empowering local market managers to operate their markets as separate profit centers, subject to centralized oversight. A portion of our managers’ compensation is dependent upon the
financial success of their individual market. Our managers also have full access to our centralized resources, including sales training, research tools, shared best practices, global procurement and financial and legal support.

STYLE="margin-top:18px;margin-bottom:0px">Our Strategy

We seek to capitalize on our global
outdoor network and diversified product mix to maximize revenue. In addition, by sharing best practices among our business segments, we believe we can quickly and effectively replicate our successes throughout the markets in which we operate. Our
diversified product mix and long-standing presence in many of our existing markets provide us with the platform to launch new products and test new initiatives in a reliable and cost-effective manner.

STYLE="margin-top:18px;margin-bottom:0px">Drive Outdoor Media Spending

Outdoor
advertising only represented 3.4% of total dollars spent on advertising in the United States in 2006 as reported by Veronis Suhler Stevenson Communications Industry Forecast. Given the attractive industry fundamentals of outdoor media and our depth
and breadth of relationships with both local and national advertisers, we believe we can drive outdoor advertising’s share of total media spending by highlighting the value of outdoor advertising relative to other media. We have made and
continue to make investments in research tools that enable our clients to better understand how our displays can successfully reach their target audiences and promote their advertising campaigns. Also, we are working closely with clients,
advertising agencies and other diversified media companies to develop more sophisticated systems that will provide improved demographic measurements of outdoor advertising. We believe that these measurement systems will further enhance the
attractiveness of outdoor advertising for both existing clients and new advertisers and further foster outdoor media spending growth.

EXCERPTS ON THIS PAGE:

10-K (2 sections)
Feb 14, 2008

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